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市场调查报告书

韩国的卫生纸、卫生用品市场

Tissue and Hygiene in South Korea

出版商 Euromonitor International 商品编码 278300
出版日期 内容信息 英文 45 Pages
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韩国的卫生纸、卫生用品市场 Tissue and Hygiene in South Korea
出版日期: 2018年03月29日 内容信息: 英文 45 Pages
简介

2013年的韩国卫生纸、卫生用品市场,由于消费者对高级产品的需求而正成长。由于围绕人口组成潜在风险的系列报导,使对安全性的担忧高涨,那导致制造公司的卫生意识提升,及卫生纸、卫生用品的利用增加。当然,这样的动向对产品单价的上升,及整体销售额的扩大有所贡献。卫生纸、卫生用品的销售量低迷,不过厂商方面保留价格上升的恩惠。还有消费者方面也能简便使用已认证的各种产品。

本报告提供韩国的卫生纸、卫生用品的市场相关分析、整体市场的趋势与发展、市场数据(过去、今后6年份)、主要企业简介(企业策略、产业实际成果、竞争力等)、各部门趋势、竞争情形、未来发展预测等调查,并将结果概述为以下内容。

产业概况

  • 摘要整理
    • 市场规模的正成长(2013年)
    • 人口结构的变化为各类别业绩带来的影响
    • 外资、国内企业间的竞争加剧
    • 在消费者之间的家庭购物广受欢迎
    • 虽然缓慢但是持续性的市场成长预测
  • 主要的趋势与发展
    • 寻求高品质的卫生纸、卫生用品的动向
    • 居家百货成为富有魅力的零售流通管道
    • 产品差异化:促进低迷市场的工具
  • 市场指标
  • 市场数据
  • 信息来源

企业简介

  • Boryung Medience Co Ltd
  • KleanNara Co Ltd
  • LG Unicharm Co Ltd
  • Pigeon Corp
  • Suomi Co Ltd
  • Yuhan Kimberly Co Ltd

※以下分类为分册贩售。价格与内容请洽询联络处。

调查类别

  • 外出用卫生纸、卫生用品
  • 脱脂棉花、棉花棒、棉垫
  • 失禁护理用品
  • 纸尿布、免洗裤
  • 生理用品
  • 擦拭用品
  • 零售用卫生纸

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: DPPKR

According to Statistics Korea, the country's total population in 2017 reached 51,446,201, showing positive growth compared to the previous year. However, this growth was driven by an aged population as a result of a fall in the birth rate and an increase in the ageing population. The populations aged 0-14 and aged over 65 have moved in reverse directions. Compared to the previous year, the number of South Koreans aged 0-14 dropped by 1.5% whilst the total population aged over 65 rose by 4.6%.

Euromonitor International's Tissue and Hygiene in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Changing Population Structure Inevitably Impacts Tissue and Hygiene Performance

Widely Publicised Safety Issues Cause Consumers To Demand Non-toxic Products

Yuhan Kimberly's Strength Keeps Competitors at Bay

Internet Retailing Takes Greater Sales Portion Through Offering Competitive Prices

Positive Growth Potential With Market Opportunities

Market Indicators

  • Table 1 Birth Rates 2012-2017
  • Table 2 Infant Population 2012-2017
  • Table 3 Female Population by Age 2012-2017
  • Table 4 Total Population by Age 2012-2017
  • Table 5 Households 2012-2017
  • Table 6 Forecast Infant Population 2017-2022
  • Table 7 Forecast Female Population by Age 2017-2022
  • Table 8 Forecast Total Population by Age 2017-2022
  • Table 9 Forecast Households 2017-2022

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Rapidly Growing Elderly Population and Health Care Facilities Ensure Healthy Growth of Away-from-home Hygiene

Afh Paper Towels Sees Consistent Demand at Public Restrooms

Potential Growth of Afh Wipers Across Various Channels

Competitive Landscape

Fragmented Category Sustains Non-branded Afh Products

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
  • Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
  • Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
  • Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
  • Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
  • Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
  • Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Continuous Fall in Birth Rate Reduces Demand for Nappies/diapers/pants

E-mart's "lowest Price" Strategy Ignites Price War

Premature Infants Become A Niche Segment

Competitive Landscape

Long-established Huggies Brand Contributes To Yuhan Kimberly's Robust Dominance

Domestic Manufacturers Have A Weaker Presence in This Category

Category Data

  • Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  • Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  • Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  • Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

Distrust in Safety of Sanitary Protection Seen Despite Government's Official Assurances of Its Safety

Demand Rises for Organic Pads and Other Alternatives To Regular Sanitary Towels

Menstrual Cups Only Available Online

Competitive Landscape

Competitive Landscape for Sanitary Protection Remains Unchanged With Minimal Fluctuation of Kleannara's Volume

Kleannara Loses Volume Share After Safety Scandal But Maintains Its Position

Category Data

  • Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  • Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
  • Table 38 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
  • Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  • Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  • Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Moist Toilet Wipes Growth Boosted by Acceleration Increased Penetration of Electronic Bidets

Safety Concerns About Baby Wipes Still Impact Sales

Baby Wipes Claimed To Be Safe From Harmful Ingredients Enjoy Greater Demand in Spite of Their Higher Costs

Competitive Landscape

Yuhan Kimberly Loses Its Leading Position in Personal Wipes After Its Baby Wipes Sales Decline by Double Digits

Competition Within Moist Toilet Wipes Is in the Development Stage

Category Data

  • Table 43 Retail Sales of Wipes by Category: Value 2012-2017
  • Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
  • Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  • Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  • Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Penetration of Electronic Bidets Creates Demand for Water-resistant Toilet Paper

Premiumisation Strategy for Toilet Paper Is A Leading Trend

Paper Towel Packaging Carries A "mark for Food" To Help Ensure Safety and Hygiene

Competitive Landscape

Private Label Attracts Consumers With Affordable Prices

Domestic Manufacturers Have A Strong Presence in the Category

Category Data

  • Table 49 Retail Sales of Tissue by Category: Value 2012-2017
  • Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
  • Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
  • Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
  • Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
  • Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

Accelerating Ageing Trend in South Korea Aids Fast Growth of Adult Incontinence

Increasing Product Awareness and Social Acceptance Boosts Category Performance

in Spite of Improved Shelf Placement Full Acceptance of the Products Will Take More Time

Competitive Landscape

Yuhan Kimberly Continues To Dominate the Category With Product Variations

Active Promotion Focussing on Quality of Life, Discretion and Comfort Creates Positive Perception of Adult Incontinence

Category Sees Intensified Competition in Line With Strong Growth Potential

Category Data

  • Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
  • Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
  • Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
  • Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
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