表纸
市场调查报告书

中国的卫生纸、卫生用品市场

Tissue and Hygiene in China

出版商 Euromonitor International 商品编码 270865
出版日期 内容资讯 英文 57 Pages
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价格
中国的卫生纸、卫生用品市场 Tissue and Hygiene in China
出版日期: 2020年06月17日内容资讯: 英文 57 Pages
简介

本报告提供中国的卫生纸、卫生用品的市场相关分析,提供您整体市场的趋势与发展,市场资料,主要企业简介(企业策略·产业实际成果·竞争力等),各部门趋势·竞争情形·未来发展预测等调查。

产业概况

  • 摘要整理
  • 主要的趋势与发展
  • 各地区市场的主要的趋势与发展
    • 华东
    • 华中
    • 华北·东北部
    • 西北部
    • 华南
    • 西南部
  • 市场指标
  • 市场资料
  • 定义

企业简介

  • Guangdong Vinda Paper Co Ltd
  • Hengan Fujian Holding Co Ltd

※以下分类,为分册贩售。价格与内容请洽询联络处。

调查类别

  • 外出用卫生纸、卫生用品
  • 失禁护理用品
  • 纸尿布·免洗裤
  • 生理用品
  • 擦拭用品
  • 零售用卫生纸

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: DPPCN

Retail hygiene categories are remaining relatively unaffected by COVID-19. The essential status of sanitary protection, nappies/diapers/pants, and adult incontinence provides some protection against the negative impact of efforts to control the spread of the disease, though retail adult incontinence has, in fact, seen a slight boost in sales as a result of the closure of nursing homes. Distribution of retail hygiene products has, though, been affected, with the general trend towards e-commerce b...

Euromonitor International's‘ Tissue and Hygiene in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth underpinned by urbanisation and consumer awareness, but categories at different stages of development

Expansion of smaller local players leads to increasing fragmentation, while e-commerce expands

COVID-19 set to have a limited long-term impact

CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024

CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

  • Table 1 Birth Rates 2014-2019
  • Table 2 Infant Population 2014-2019
  • Table 3 Female Population by Age 2014-2019
  • Table 4 Total Population by Age 2014-2019
  • Table 5 Households 2014-2019
  • Table 6 Forecast Infant Population 2019-2024
  • Table 7 Forecast Female Population by Age 2019-2024
  • Table 8 Forecast Total Population by Age 2019-2024
  • Table 9 Forecast Households 2019-2024

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Innovation targets upmarket trend in demand

Pantyliners sees notable decline

Hengan loses share as multinational rivals perform well

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
  • Table 22 Retail Sales of Towels by Type of Use: % Value 2014-2019
  • Table 23 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
  • Table 24 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
  • Table 26 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Potential for growth despite falling number of newborns

E-commerce continues to gain share

Most leading brands struggle, though some premium labels buck trend

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 28 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
  • Table 30 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population drives growth

E-commerce gaining ground, supported by consumer anonymity

Elderjoy brand retains lead, while smaller players gain ground

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Retail Adult Incontinence by Category: Value 2014-2019
  • Table 34 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
  • Table 36 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 38 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes and general purpose wipes see strong growth in 2019

Moist toilet wipes successful in generating repeat purchases in higher tier cities

Hengan retains lead, but rivals expand in baby wipes

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

  • Table 39 Retail Sales of Wipes by Category: Value 2014-2019
  • Table 40 Retail Sales of Wipes by Category: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Retail Wipes: % Value 2015-2019
  • Table 42 LBN Brand Shares of Retail Wipes: % Value 2016-2019
  • Table 43 Forecast Retail Sales of Wipes by Category: Value 2019-2024
  • Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue benefits from increasing demand in lower tier cities and rural areas

Boxed facial tissues grows dynamically, while paper towels sees expansion constrained by price and habit

Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

  • Table 45 Retail Sales of Tissue by Category: Value 2014-2019
  • Table 46 Retail Sales of Tissue by Category: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Retail Tissue: % Value 2015-2019
  • Table 48 LBN Brand Shares of Retail Tissue: % Value 2016-2019
  • Table 49 Forecast Retail Sales of Tissue by Category: Value 2019-2024
  • Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Changing consumer expectations spur AFH tissue growth, while AFH adult incontinence benefits from ageing population

Retail experiences affecting expectations in the away-from-home segment

Kimberly-Clark benefits from high-quality image, but market sees a turn towards smaller players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
  • Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 53 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
  • Table 54 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
  • Table 55 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
  • Table 56 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024