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市场调查报告书

沙乌地阿拉伯的家电产品市场

Consumer Electronics in Saudi Arabia

出版商 Euromonitor International 商品编码 264284
出版日期 内容资讯 英文 66 Pages
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沙乌地阿拉伯的家电产品市场 Consumer Electronics in Saudi Arabia
出版日期: 2019年08月20日内容资讯: 英文 66 Pages
简介

虽然沙乌地阿拉伯的经济不太受到2009年的经济危机的影响,不过,受全球各国蔓延的景气不安感影响,国内消费者信心指数也降低了。尽管如此,国内经济过去数年来持续强力成长,而且伴随而来可支配所得也持续扩大,终于消费者信心指数也好转了。由于可支配所得的扩大和消费者信心指数的好转,消费者的零售支出额也扩大。以上的动向,成为巴西的家电市场成长(2014年)的支撑。

本报告提供沙乌地阿拉伯的家电产品市场相关综合调查分析、最新的零售资料、主要企业简介、领导品牌相关验证、影响市场的策略性分析、市场预测等的最新资讯,为您概述为以下内容。

沙乌地阿拉伯的家电产品市场:产业概要

  • 摘要整理
    • 由于可支配所得的水准上升,提高家电产品的成长率
    • 家电零售业者间的竞争加剧
    • 沙乌地阿拉伯的消费者偏好,反映出全世界的消费者偏好
    • 多功能设备的人气扩大,带给部分家电产品的需求负面影响
  • 主要趋势与发展
    • 消费者信心指数高,推动家电产品市场成长
    • 消费者偏好的迅速变化,在部分类别造成负面作用
    • 家电专卖店的垄断性流通占有率,进一步持续扩大
    • 网际网路连接,成为沙乌地阿拉伯消费者生活方式的重要因素
  • 市场资料
  • 资讯来源

沙乌地阿拉伯的家电产品市场:企业简介

  • Abdul Latif Jameel Electronics & Air Conditioning Co
  • Jarir Marketing Company
  • Saudi Telecom Company
  • United Electronics Company

沙乌地阿拉伯的家电产品市场:类别分析

  • 电脑、周边设备
  • 车上娱乐系统
  • 家庭音响和剧院
  • 电视、录放影机
  • 成像设备
  • 行动电话
  • 可携式播放器
  • 穿戴式电子产品

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: CESA

The consumer electronics market in Saudi Arabia saw negative growth in 2019, dragged down by weakened consumer spending power, lengthening replacement cycles in categories such as LCD TVs, and the impact of smartphones, cannibalising sales of some products, such as in-car navigation devices. Products such as LCD TVs were also impacted by the departure of expatriates from the country as a result of the Saudization programme. This resulted in retail sales of many products being eroded by second-ha...

Euromonitor International's‘ Consumer Electronics in Saudi Arabia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Smartphones Shape Sales As Saudi Arabia Prepares To Launch 5g
  • Tech Developments Enabling Price Competitiveness Needed To Attract Consumers
  • Chinese Products Perform Well, With Domestic Offerings Unlikely To Emerge
  • Specialists Lead Distribution With Advice, Price, and Added-value Services
  • Consumer Spending Power To Remain Key Issue in Coming Years

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Businesses Demonstrate Continued Preference for Desktops
  • Laptops With High Graphics Capabilities See Demand for Creative Use
  • Tablets Widely Used in Businesses Such As Restaurants, But Smartphones Represent A Threat

Competitive Landscape

  • Huawei's Honeymoon Period Comes To Abrupt End
  • All Products Imported Due To Lack of Domestic Players
  • Businesses Must Invest in Digital Transformation To Remain Competitive

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Surge in Female Drivers Offset by Departure of Expatriates
  • Purchase Plans Shorten Car Replacement Cycles, But Smartphones Represent Competition To Dedicated In-car Devices
  • Reaching Lower-income Groups With Lower-spec Vehicles May Stimulate Demand

Competitive Landscape

  • Pioneer Consolidates Lead Thanks To Growth of In-dash Media Players
  • Chinese Brands Appeal With Competitive Prices
  • Car Workshops Lead Distribution, Offering Both Products and Services

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Reduced Spending Power and Departure of Expatriates Lead To Increased Purchases of Second-hand Units
  • Wireless Speakers Meet A Multitude of Consumer Requirements
  • Lower Consumer Spending Power and Longer Replacement Cycles May Benefit Some Products

Competitive Landscape

  • Samsung Gains Share in Both Lcd and Oled Tvs, Lg Responds in the Latter
  • Local Players Unlikely To Emerge
  • Consumers Value Price, Advice, and Free Installation

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Growing Popularity of Online Content Influences Demand for Lcd TVs
  • Weak Outlook for Expensive Oled TVs
  • Dedicated Video Players Increasingly Redundant As Consumers Embrace Streaming

Competitive Landscape

  • Samsung Consolidates Leading Volume Share Due To Strength in Lcd TVs
  • Lg Unchallenged in Oled Tvs, Introduces New Products
  • Specialist Outlets Appeal With Competitive Pricing and Value-added Services

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Smartphones Stifle Camera Sales, While Specialist Camcorders Offer Growth Area
  • Digital Cameras' Replacement Cycle Lengthens
  • Action Camcorders See Limited Demand But V-logging Set To Gain Popularity

Competitive Landscape

  • Canon Consolidates Leading Position Thanks To Cutting-edge and Quality Reputation
  • Domestic Alternatives Unlikely To Emerge As Smartphones Become Go-to Devices
  • Online Retailers Set To Gain Volume Share Over Forecast Period

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • High Level of Smartphone Use, Chinese Brands Appealing Via Affordability
  • Smartphones See Increasing Application Across Saudi Society
  • Online Payments' Growth To Both Benefit From and Contribute To Increased Smartphone Penetration

Competitive Landscape

  • Huawei the Only Major Player To See Volume Share Gain Thanks To Innovation
  • Oppo Invests in Building Saudi Presence
  • Specialist Outlets To Retain Lead But Online Sales Set To See Growth

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Wireless Speakers Save Portable Players Category From Decline
  • Arabic Publishing Offers Some Potential, But Demand for E-readers Continually Eroded by Smartphones and Tablets
  • Voice-activated Tech Remains Marginal, But Set To See Growth

Competitive Landscape

  • Players in Wireless Speakers See Overall Category Share Gains
  • Sony Brand's Share Gain in Wireless Speakers Offset by Loss in Portable Media Players
  • Ikea Links Up With Sonos Inc To Offer Symfonisk Speaker Units

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Health Trend and Smartphone Integration Underpin Growth
  • Fashion Status and Customisation Contribute To Smart Watches' Growth
  • Prices Set To Fall As Chinese Players Become More Active

Competitive Landscape

  • United Matbouli Group Maintains Lead With Samsung Thanks To Reputation and Pricing
  • Huawei Erodes Leading Players' Volume Shares
  • As Awareness Grows, So Will Demand for Inexpensive Chinese Products

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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