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市场调查报告书

泰国的个人饰品市场

Personal Accessories in Thailand

出版商 Euromonitor International 商品编码 259521
出版日期 内容资讯 英文 39 Pages
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泰国的个人饰品市场 Personal Accessories in Thailand
出版日期: 2019年07月31日内容资讯: 英文 39 Pages
简介

泰国个人用饰品市场由于需求扩大及产品差别化、国内销售机会扩大,而在2013年留下了良好业绩。消费者对自身外表仪容关注度也升高。此外,国民及觀光客对高级品需求的扩大也关系到销售额的提升。主要品牌透过线上/离线媒体管道展开促销活动,积极扩大销售额。新加入企业也在良好的市场环境下,热心地开拓市场。

本报告提供泰国的个人饰品市场相关分析,提供整体结构与趋势,再加上主要企业简介(企业概要·产业策略·竞争力·产业实际成果等),各产品市场趋势·竞争力·未来展望等调查评估,并将结果概述为以下内容。

泰国的个人饰品市场:产业概要

  • 摘要整理
    • 呈现盛况的个人饰品市场
    • 当下对物质的关注促进需求
    • 尽管销售额细分化,国际品牌仍扩大收益
    • 休闲·个人用品零售业:个人饰品的主要销售管道
    • 预测个人饰品的需求将增加
  • 主要的趋势与发展
    • 结合了扩大的需求,迅速且多元化的流行趋势
    • 新集合:扩大业绩时仍要确保其重要性
    • 网路零售兴起同时,休闲·个人用品零售店仍保持其主要流通管道的地位
    • 高级·个人饰品企业更进一步打入泰国市场
  • 市场资料

企业简介

  • Central Retail Corp
  • DHA Siamwalla Ltd
  • Jubilee Enterprise Plc
  • Nan Mee Co Ltd
  • Narai Intertrade Co Ltd
  • Pranda Jewelry Pcl

※以下分类,为分册贩售。价格与内容请洽询联络处。

调查类别

  • 袋子·行李箱市场
  • 珠宝市场
  • 手表市场
  • 文具用品市场

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: PLGTH

Thailand's relatively stable economy and continuing stream of tourists, expansion of retail branches by major chained retailers and a bright new flagship concept store are among the factors that helped personal accessories maintain stable value growth in 2018. However, volume growth slowed down in most categories. The slowdown in volume sales can be attributed to several factors - cost of living increases brought about by higher inflation, cautious spending in the lead-up to the March 2019 elect...

Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Inflation and Decline in Chinese Tourist Numbers Impact Sales

Currency Fluctuations and Public Relations Issues Impact Chinese Tourist Demand

Domestic Players Prevalent in Some Categories in Highly Fragmented Landscape

Distribution Marked by Aggressive Store Expansion and Intensified Online Presence

Prospects for Personal Accessories Are Positive, Despite Some Current Challenges

Market Data

  • Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 2 Sales of Personal Accessories by Category: Value 2014-2019
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
  • Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Increased Travel Boosts Growth Despite Lag in Chinese Tourism

Small Bags Are All the Rage, Encouraging Strong Promotion and New Launches

Internet Retailing Growth Dynamic But In-store Sales Prevail

Competitive Landscape

Kering Gains on LVMH With Boost From Gucci, But Both Luxury Brands Thrive

Samsonite Maintains Focus on Building Hard Cases, Appealing To Younger Travellers

Jaspel's Focused Promotion for Lyn Generates Strong Value Growth

Category Data

  • Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
  • Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
  • Table 16 Sales of Luggage by Type: % Value 2014-2019
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

Later Marriages and Hand-me-down Wedding Jewellery Cause Slowdown

Wide Variety of Cheaper Costume Jewellery Offered Online Finds Ready Audience

Online Sales of Costume Jewellery Increase But Store-based Sales Still Prevail

Competitive Landscape

Jubilee Expands and Focuses on Promoting Popular Bracelet/earring Sets

Swarovski Strengthens Its Lead While Gucci Gains Traction With Triple-digit Growth

Local and Family-owned Business Thrive in the Fragmented Landscape

Category Data

  • Table 24 Sales of Jewellery by Category: Volume 2014-2019
  • Table 25 Sales of Jewellery by Category: Value 2014-2019
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
  • Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
  • Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
  • Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
  • Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
  • Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
  • Table 34 Distribution of Jewellery by Format: % Value 2014-2019
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
  • Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

As Elsewhere in the Thai Economy, Watches Suffers From Loss of Chinese Consumers

Mid Watches Take Greater Hit From Tourism Slowdown But Are Expected To Recover

Limited Edition Luxury Watches Become Increasingly Attractive Investments

Competitive Landscape

Advanced Eco-friendly Technology and Matching Watches Sustain Casio's Leadership

Solar Technology and Higher Precision Feature in - and Benefit All - Price Bands

Popular Luxury Swiss Watch Brand Rolex Continues To Rule

Category Data

  • Table 39 Sales of Watches by Category: Volume 2014-2019
  • Table 40 Sales of Watches by Category: Value 2014-2019
  • Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
  • Table 42 Sales of Watches by Category: % Value Growth 2014-2019
  • Table 43 Sales of Watches by Price Band: Volume 2014-2019
  • Table 44 Sales of Watches by Price Band: Value 2014-2019
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
  • Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Watches: % Value 2014-2018
  • Table 48 LBN Brand Shares of Watches: % Value 2015-2018
  • Table 49 Distribution of Watches by Format: % Value 2014-2019
  • Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Watches by Category: Value 2019-2024
  • Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
  • Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
  • Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
  • Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
  • Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

Inflationary Factors, Election Uncertainty and Tourism Drop Keep Volume Growth Down

Increased Competition From Small Online Players Hinders Growth

Key Players Pursue Omnichannel Strategies To Compete With Smaller Players Online

Competitive Landscape

Focusing on Differentiation, Dha Siamwalla Gains the Lead in Writing Instruments

Officemate Continues Aggressive Expansion With Branches in Nongkhai and Phitsanulok

Somjai Adopts An Online Strategy To Expand Its Consumer Base

Category Data

  • Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
  • Table 59 Sales of Writing Instruments by Category: Value 2014-2019
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
  • Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
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