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市场调查报告书

中国的手表市场

Watches in China

出版商 Euromonitor International 商品编码 251399
出版日期 内容资讯 英文 16 Pages
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价格
中国的手表市场 Watches in China
出版日期: 2019年07月11日内容资讯: 英文 16 Pages
简介

本报告提供中国的手表市场相关分析、过去5年的市场趋势(销售量、销售额)的实际成果值,及今后5年的预测值、市场竞争情形(市场占有率等)、主要企业、品牌简介和行动等调查评估。

类别分析

  • 标题
  • 市场趋势
  • 竞争环境
  • 未来展望
  • 分类资料

企业简介

  • Gucci (china) Trading Ltd
  • Shenzhen Tian Wang Electronics Co Ltd

产业概要:个人装饰品

  • 摘要整理
  • 主要的趋势与发展
  • 市场资料
  • 定义
  • 资讯来源

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目录
Product Code: PLGCNwa

High-end watches saw significant signs of recovery towards the end of the review period, boosted by an increase in imports of Swiss-made watches. An upmarket shift in domestic demand is being supported by a switch from Chinese consumers buying luxury items while travelling abroad to purchasing them at home due to a falling yuan and government measures such as cutting import tax. Moreover, this is encouraging Swiss watch manufacturers to target demand in mainland China.

Euromonitor International's 'Watchesin China report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Rising Demand for High-end Watches
  • Strong Demand for Mechanical Watches Amongst Male Consumers
  • Swiss Brands Look To Build Online Presence

Competitive Landscape

  • Targeting Millennials With Celebrity Endorsements
  • Local Players Responding To Multinational Dominance
  • A More Regulated E-commerce Environment

Category Data

  • Table 1 Sales of Watches by Category: Volume 2014-2019
  • Table 2 Sales of Watches by Category: Value 2014-2019
  • Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Watches by Category: % Value Growth 2014-2019
  • Table 5 Sales of Watches by Price Band: Volume 2014-2019
  • Table 6 Sales of Watches by Price Band: Value 2014-2019
  • Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
  • Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
  • Table 9 NBO Company Shares of Watches: % Value 2014-2018
  • Table 10 LBN Brand Shares of Watches: % Value 2015-2018
  • Table 11 Distribution of Watches by Format: % Value 2014-2019
  • Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
  • Table 13 Forecast Sales of Watches by Category: Value 2019-2024
  • Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
  • Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
  • Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
  • Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
  • Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
  • Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Executive Summary

  • Personal Accessories Plays Growing Role in Consumer Self-expression
  • Performance Improves Across Most Categories Thanks To Buoyant Economy and Consumers' Desire To Keep Up With the Latest Trends
  • A Fragmented Market Favouring Upmarket Brands
  • New Retailing Emerging Strongly in Personal Accessories
  • Upmarket Trend Set To Support Ongoing Growth

Market Data

  • Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 21 Sales of Personal Accessories by Category: Value 2014-2019
  • Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
  • Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
  • Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
  • Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
  • Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
  • Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources