Watches in South Korea
|出版日期||内容资讯||英文 23 Pages
|韩国的手表市场 Watches in South Korea|
|出版日期: 2020年08月05日||内容资讯: 英文 23 Pages|
There were differing trends arising from COVID-19 in the watches category in 2020. Basic and mid watches were not as affected during Q1, but high mechanical watches, demand for which has a high reliance on inbound tourist arrivals, were more affected. Although the impact was not as severe as for duty-free shops, there were some negative factors during Q1. With the virus being controlled from Q2, and delayed weddings to be held in Q3 and Q4, local demand is set to rise over this period, however.
Euromonitor International's‘Watchesin South Korea report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Watches by Price Band, Watches by type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
KEY DATA FINDINGS
Tourist slump hits demand for high mechanical watches, mid watch players expand online presence
E-commerce limited for high-end watches, but players recognise the potential
New brands appeal to consumers with competitive pricing, others gain share
RECOVERY AND OPPORTUNITIES
Premium brands set to see recovery as tourist activities resume
Offline events targeting younger consumers may continue to be affected if COVID-19 persists
Health awareness arising from COVID-19 could increase interest in smart wearables
COVID-19 impact on personal accessories
COVID-19 country impact
What next for personal accessories?
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT