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The Art of Positioning Dietary Supplements

出版商 Euromonitor International 商品编码 243225
出版日期 内容信息 英文 fo Pages
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营养补充品的定位 The Art of Positioning Dietary Supplements
出版日期: 2012年05月22日 内容信息: 英文 fo Pages




  • 简介
  • 营养补充品的需求促进和主要定位趋势
  • 全球市场概要
  • 对比性预测:地区的定位趋势
  • 营养补充品的定位的课题与机会
  • 附录
  • 定义


  • 过敏保健,药草/传统产品,OTC,儿童用消费者保健食品,运动营养,维他命·营养补充品,体重管理


  • 市场规模(转变与预测)
  • 企业占有率
  • 品牌占有率
  • 流通数据

Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.

Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Drivers of Dietary Supplement Demand and Major Positioning Trends
  • Global Overview
  • Appendix - Additional Sources
  • Report Definitions
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