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市场调查报告书

泰国的保健食品·健康饮料市场

Health and Wellness in Thailand

出版商 Euromonitor International 商品编码 221984
出版日期 内容资讯 英文
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泰国的保健食品·健康饮料市场 Health and Wellness in Thailand
出版日期: 2020年02月06日内容资讯: 英文
简介

本报告提供泰国的保健食品市场相关各产品部门的调查分析,提供泰国保健食品产业概要,及其背景的社会·经济·市场环境,各产品类型的销售额实际成果与预测,与主要企业及品牌的市场占有率实际成果,再加上主要企业简介,各分类的详细内容分析等汇整,为您概述为以下内容。

产业概要

  • 摘要整理
  • 主要的趋势与发展
  • 市场资料
  • 法律规章
  • 资讯来源

主要企业简介

  • Foremost Friesland (Thailand) PCL
  • Green Spot (Thailand) Co Ltd
  • Sapanan General Food Co Ltd
    • 策略的方向性
    • 主要资料
    • 企业背景
    • 竞争上的地位等

※以下分类为分册贩售。价格与内容请洽询联络处。

分类分析

  • 泰国的BFY(Better for You)饮料市场
  • 泰国的BFY(Better for You)加工食品市场
  • 泰国的食物不耐症对应产品市场
  • 泰国的强化/机能饮料市场
  • 泰国的强化/机能食品市场
  • 泰国的天然保健饮料市场
  • 泰国的天然保健食品市场
  • 泰国的有机饮料市场
  • 泰国的有机食品市场
    • 标题
    • 趋势
    • 竞争情形
    • 预测
    • 分类资料

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: HWFBTH

Health and wellness sales continue to rise in Thailand. As lifestyles become increasingly hectic, demand is growing for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also encouraged more consumers to explore health and wellness products, which are generally more expensive than their standard counterparts. More launches have also been seen in health and wellness as manufacturers are looking for ways to meet ever-changing c...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Consumer Health Awareness Fuelling Demand for Healthier Beverages

Nutritional Awareness Boosted by Online Initiatives and Marketing Campaigns

Both Local and Foreign Producers Strongly Positioned in Fragmented Environment

Online Retailing Growing in Popularity Among Convenience Seeking Consumers

Widening Distribution and Increasing Consumer Awareness To Fuel Further Sales

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2014-2019
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 3 Sales of Health and Wellness by Category: Value 2014-2019
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Shift Towards Reduced Sugar Beverages Fuelled by New Sugar Tax

Leading Brands Quick To Reformulate Ranges in Response To Developing Health Trends

Intensifying Competition and Discounting To Limit Price Increases

Competitive Landscape

Innovative Flavours and Reduced Sugar Levels Key To Success Within Rtd Tea

Coca-Cola Leverages Extensive Product Range and Strong Brand Awareness

International Players Well Positioned To Respond To Changing Demand Trends

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2014-2019
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
  • Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Ingredient Transparency and Health Positioning Key To Attracting Consumers

Smart Snacking Trend Drives Demand for Reduced Fat and Sugar Snacks

Consumers Continue To Prefer Cheaper and Widely Available Local Brands

Competitive Landscape

Dairy Manufacturers Spearhead Shift Towards Reduced Fat and Sugar Alternatives

Scope for Niche Brands To Gain Share by Embracing Innovation

Focus on Health Awareness Helps Leading Snack Brands Attract Consumers

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

New Innovative Products Targeting Specific Groups Help Attract Consumers

Limited Distribution Continues To Restrict Rtd Coffee Sales

Rising Consumer Sophistication Fuelling Ongoing Premiumisation Trend

Competitive Landscape

Widespread Distribution and Marketing Ensures Osotspa Remains in Pole Position

Ff Bottled Water Struggling To Compete With Other Functional Alternatives

Strong Brand Awareness and Responsiveness To New Trends Boosts Local Players

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
  • Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
  • Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
  • Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
  • Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
  • Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
  • Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Leading Brands Respond To Rising Demand for High Protein Products

Leading Brands Leverage Latest Research To Boost Demand for Ff Baby Food

Growing Focus on Offering Products Tailored To Needs of Specific Groups

Competitive Landscape

Leading Brands Adopt Aggressive Marketing Campaigns and Initiatives To Boost Sales

Investment in Product Innovation and Distribution Key To Success in Ff Dairy

Scope for Niche Brands To Grow by Embracing High Protein Trend

Category Data

  • Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
  • Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
  • Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
  • Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
  • Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
  • Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
  • Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
  • Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Widespread Lactose Intolerance and Affordable Pricing Fuels Free From Dairy Demand

Growing Interest in Plant-based Diets Boosts Meat Substitute Sales

Growing Interest in New Innovative Free From Dairy Milk Alternatives

Competitive Landscape

Social Media and Internet Increasingly Key To Marketing Free From Dairy Products

Demand Limited by Price Sensitivity, Despite Increasing Ingredient Transparency

Packaged Tofu Boosted by Widening Distribution and Reputation for Hygiene

Category Data

  • Table 56 Sales of Free From by Category: Value 2014-2019
  • Table 57 Sales of Free From by Category: % Value Growth 2014-2019
  • Table 58 NBO Company Shares of Free From: % Value 2015-2019
  • Table 59 LBN Brand Shares of Free From: % Value 2016-2019
  • Table 60 Distribution of Free From by Format: % Value 2014-2019
  • Table 61 Forecast Sales of Free From by Category: Value 2019-2024
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Headlines

Prospects

Growing Focus on Introducing Unsweetened Beverages With Natural Flavours

Strong Awareness of Benefits of Nh Beverages Helps Support Demand

Nh Rtd Tea and Still Natural Mineral Bottled Water Continue To Drive Growth

Competitive Landscape

Oishi Group Benefiting From Innovation and Rising Demand for Nh Rtd Tea

Focus on Innovative New Products in Response To Growing Competition

Responsiveness To Changing Trends Gives Domestic Players An Edge

Category Data

  • Table 63 Sales of NH Beverages by Category: Value 2014-2019
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
  • Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Health Trend Fuels Demand for High Fibre and Whole Grain Products

Shift Towards Smart Consumption Drives Interest in Fruit Snacks

New Innovative Products Increasingly Featuring Superfoods

Competitive Landscape

Local Players Quick To Respond To Rising Demand for High Fibre and Superfoods

Use of Locally-grown and Healthy Ingredients Boosts Small Niche Brands

Demand Boosted by Promotion Efforts of Health Food Shops

Category Data

  • Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Health-concerned Consumers Increasingly Willing To Pay More for Organic Quality

High Prices Force Organic Beverage Producers To Target Wealthy Consumers

Spread of Coffee Culture Boosting Demand for Organic Fresh Coffee

Competitive Landscape

Green Net Coop Benefits From Strong Social Mission and Constant Innovation

Local Mass Players Gradually Expanding Offers With New Organic Ranges

Popularity of High Quality Niche Players Results in Highly Fragmented Market

Category Data

  • Table 77 Sales of Organic Beverages by Category: Value 2014-2019
  • Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
  • Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
  • Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
  • Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
  • Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
  • Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Interest in Organic Products Continues To Rise Among Health Conscious Consumers

Parents Increasingly Prepared To Spend More on Organic Baby Food

Sales Continue To Be Limited by Consumer Price Sensitivity

Competitive Landscape

Strong Scope for Niche Brands To Compete and Gain Sales Share

Independent Niche Brands Increasingly Available Via Health Food Shops and Online

Focus on Offering More Affordable Products To Attract Price Sensitive Consumers

Category Data

  • Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
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