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市场调查报告书

巴西的卫生纸及卫生用品市场

Tissue and Hygiene in Brazil

出版商 Euromonitor International 商品编码 209069
出版日期 内容资讯 英文 60 Pages
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价格
巴西的卫生纸及卫生用品市场 Tissue and Hygiene in Brazil
出版日期: 2020年06月10日内容资讯: 英文 60 Pages
简介

本报告提供巴西的卫生纸及卫生用品市场趋势及成长分析,提供您供应端分析,需求趋势,销售量及销售额实际成果,企业及品牌的市场占有率,汇整今后5年的市场预测等资料。

摘要整理

主要趋势及发展

市场指标

市场资料

定义

情报来源

企业简介

  • Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda
  • Mili SA

※以下分类,为分册贩售。价格与内容请洽询联络处。

调查类别

  • 外出用面纸及卫生用品市场
  • 泌尿失禁用品
  • 纸尿布·免洗裤
  • 生理用品
  • 擦拭用品
  • 零售用卫生纸

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: DPPBR

It is still too early in mid-2019 to assess the full effect of COVID-19 in Brazil, given the pandemic arrived a little later in South America than many other regions of the world. However, the impact is already being felt and will be more marked in certain areas of the tissue and hygiene market, no more so than in AFH tissue, which will record sharp declines in both value and volume terms in 2020. With many businesses, retail and leisure outlets closed during the peak of the COVID pandemic, this...

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Convenience and price shaping consumer preferences at the end of the review period

Further concentration expected in the competitive environment

Tissue and hygiene expected to record positive growth over the forecast period

CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024

CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

  • Table 1 Birth Rates 2014-2019
  • Table 2 Infant Population 2014-2019
  • Table 3 Female Population by Age 2014-2019
  • Table 4 Total Population by Age 2014-2019
  • Table 5 Households 2014-2019
  • Table 6 Forecast Infant Population 2019-2024
  • Table 7 Forecast Female Population by Age 2019-2024
  • Table 8 Forecast Total Population by Age 2019-2024
  • Table 9 Forecast Households 2019-2024

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Pantyliners continues to outperform towels and tampons

Limited availability of products boasting sustainability or a healthier positioning

Major multinationals continue to control sanitary protection in Brazil

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Per capita consumption should rise as the economy recovers

Convenience and price the key drivers of sales

Procter & Gamble and Kimberly-Clark remain the leading players, private label has a minor share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Category benefiting from favourable demographics and greater consumer awareness

Growth of moderate/heavy products supported by the pant format

Ontex maintains its leading position, entry of Drylock Technologies could increase concentration

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Brazilian government's financial problems hinder the expansion of the public reimbursement system

Leading brand manufacturers see value in promoting Farmacia Popular

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Personal wipes benefiting from increasing penetration

Moist toilet wipes finding appeal among consumers with stronger purchasing power

Kimberly-Clark maintains its leading position thanks to a strong product portfolio

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

  • Table 42 Retail Sales of Wipes by Category: Value 2014-2019
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2015-2019
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2016-2019
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2019-2024
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Two-ply toilet paper is becoming increasingly mainstream

Players looking to stress the multifunctionality of paper towels to local consumers

Local players expected to further strengthen their positions

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

  • Table 48 Retail Sales of Tissue by Category: Value 2014-2019
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2015-2019
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2016-2019
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2019-2024
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Dispensers increasingly supporting sales of AFH tissue

Wipers still the strongest performer in AFH tissue

Smaller companies gaining ground, but major players still control overall sales

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
  • Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
  • Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
  • Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value
  • Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
  • Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
  • Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024