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市场调查报告书

土耳其的生活家电市场

Consumer Appliances in Turkey

出版商 Euromonitor International 商品编码 127801
出版日期 内容资讯 英文 117 Pages
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土耳其的生活家电市场 Consumer Appliances in Turkey
出版日期: 2019年02月05日内容资讯: 英文 117 Pages
简介

本报告提供土耳其的生活家电市场之各产品分类、各种市场趋势、竞争情形、未来预测等调查、加上国内企业简介,为您概述为以下内容。

土耳其的生活家电市场

  • 摘要整理
  • 主要趋势及发展
  • 市场指标
  • 市场资料
  • 定义

国内企业简介 - 土耳其

  • Arcelik AS
  • Arzum Elektrikli Ev Aletleri San Ve Tic As
  • Teknosa Ic Ve Dis Ticaret As
  • Vatan Bilgisayar San Ve Tic As
  • Vestel Beyaz Esya San Ve Tic As

※以下分类为分册贩售。价格与内容请洽询联络处。

调查类别

  • 冰箱
  • 洗衣(烘干)机
  • 洗碗机
  • 大型烹调器具(有效距离/烤箱/烤肉架等)
  • 微波炉
  • 小型烹调器具(咖啡机/面包烧烤机/烤面包机等)
  • 小型厨房器具(咖啡研磨机/平底壶/切片机等)
  • 吸尘器
  • 熨斗
  • 个人保养品器具
  • 空调(冷气/除湿机/加湿器等)
  • 暖气设备

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: WGTR

In an attempt to stimulate domestic demand in 2017, the local government pursued a loose fiscal policy in Turkey, which covered a set of tax exemptions, including major appliances and numerous small appliances. As the special consumption tax was temporarily lifted, volume sales of some consumer appliances registered double-digit volume growth in 2017. However, following the termination of the tax exemption and the dramatic depreciation of Turkish lira, demand for consumer appliances sharply decl...

Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Appliances Declines in Retail Volume Terms in 2018

Urbanisation and Increasing Need for Convenience Protects Volume Base at A Certain Level

Small Appliance Specialists Fare Better Due To Softer Decline

Sales Through Emerging Retailing Concepts Record Positive Volume Growth

Consumer Appliances Is Set To Rebound Over the Forecast Period

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 13 Sales of Small Appliances by Category: Volume 2013-2018
  • Table 14 Sales of Small Appliances by Category: Value 2013-2018
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
  • Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
  • Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Increasing Need for Convenience Will Lead To Stability in Dishwashers

Connected Products Will Continue To Struggle To Find Significant Consumer Base

Competitive Landscape

Arcelik As Leads Dishwashers in 2018

Top-tier Players Lose Volume Share To Samsung and Lg

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2013-2018
  • Table 36 Sales of Dishwashers by Category: Value 2013-2018
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
  • Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
  • Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Urbanisation and Increasing Need for Larger Capacity Automatic Washing Machines To Drive Volume Growth

Automatic Dryers To Make Significant Contribution To Overall Volume Growth

Connected Home Laundry Appliances Not Expected To Become Mainstream

Competitive Landscape

Arcelik As Maintains Leadership of Home Laundry Appliances

Lg and Samsung Expected To Become Important Brands Over Forecast Period

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Large Cooking Appliances To Benefit From Urban Transformation

Premium Large Cooking Appliances Will Register Marginal Volume Growth Over Forecast Period

Competitive Landscape

Arcelik As and Bsh Ev Aletleri Sanayi Ve Ticaret As Dominate

Fragmentation Will Result in Share Loss for Leading Players Over the Forecast Period

New Product Development With Vestel Af8796 B Oven

    • Chart 1 Vestel AF B Oven

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
  • Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
  • Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
  • Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
  • Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Sales of Microwaves Set To Rise Due To Increasing Demand for Convenience

Connected Microwaves Expected To Remain A Niche in Turkey Over Forecast Period

Competitive Landscape

Arcelik As Leads Microwaves

Samsung and Lg Set To Become Important in Microwaves

Category Data

  • Table 85 Sales of Microwaves by Category: Volume 2013-2018
  • Table 86 Sales of Microwaves by Category: Value 2013-2018
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018
  • Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
  • Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018
  • Table 92 Distribution of Microwaves by Format: % Volume 2013-2018
  • Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
  • Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023
  • Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023
  • Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Refrigeration Appliances Set To Recover Due To Expected Increase in Urbanisation

Average Unit Price Growth Predicted To Slow Due To Fierce Price Competition

Competitive Landscape

Arcelik As Leads Refrigeration Appliances Due To Wide Dealership Network

International Brands Gain Volume Share Due To Expanding Presence

New Product Development With Vestel Retro Series

    • Chart 2 Vestel Retro Series

Category Data

  • Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018
  • Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018
  • Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
  • Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
  • Table 102 Sales of Freezers by Format: % Volume 2013-2018
  • Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018
  • Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018
  • Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
  • Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
  • Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018
  • Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
  • Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
  • Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
  • Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
  • Table 112 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Slow Volume Growth To Continue Mainly Due To Economic Hardship

Volume Sales Through Emerging Retailing Concepts Expected To Rise Rapidly

Competitive Landscape

Arcelik As Maintains Leadership of Air Treatment Products

Samsung and Lg Set To Become Important Players Over the Forecast Period

Category Data

  • Table 120 Sales of Air Treatment Products by Category: Volume 2013-2018
  • Table 121 Sales of Air Treatment Products by Category: Value 2013-2018
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2013-2018
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Blenders Will Continue To Be the Major Driver of Volume Growth Over Forecast Period

Fierce Price Competition Is Predicted To Hinder Value Growth

Competitive Landscape

Arzum Elektrikli Ev Aletleri San Ve Tic As Maintains Leadership

Concentration in Competitive Landscape of Slow Juicers

Category Data

  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2013-2018
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2013-2018
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Despite Rising Demand for Convenient Solutions, Outlook Is Cautious

Increasing Price Competition Will Hinder Value Growth

Competitive Landscape

International Brands Lead Personal Care Appliances

Fragmentation Predicted Alongside New Entrants in Emerging Appliances

Category Data

  • Table 144 Sales of Personal Care Appliances by Category: Volume 2013-2018
  • Table 145 Sales of Personal Care Appliances by Category: Value 2013-2018
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
  • Table 148 Sales of Body Shavers by Format: % Volume 2013-2018
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2013-2018
  • Table 150 NBO Company Shares of Personal Care Appliances 2014-2018
  • Table 151 LBN Brand Shares of Personal Care Appliances 2015-2018
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Despite Economic Unease, Small Cooking Appliances Set To Grow in Volume Terms

Price Competition To Result in Slow Growth in Value Terms

Competitive Landscape

Domestic Players Lead Small Cooking Appliances

Companies To Increase Their Focus on Increasing Product Availability in Retailers

Category Data

  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
  • Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Need for Practicality To Drive Volume Growth, Despite Negative Economic Outlook

Fierce Price Competition Will Slow Value Growth

Competitive Landscape

Strong Competition Continues

Expanding Product Portfolios With Economy Options Will Gain Players Volume Share

Category Data

  • Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018
  • Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018
  • Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
  • Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
  • Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
  • Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
  • Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
  • Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
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