表纸
市场调查报告书

撒哈拉以南非洲地区的OTT TV&视讯市场预测

Sub-Saharan Africa OTT TV and Video Forecasts

出版商 Digital TV Research 商品编码 656648
出版日期 内容资讯 英文 227 Pages
商品交期: 最快1-2个工作天内
价格
Back to Top
撒哈拉以南非洲地区的OTT TV&视讯市场预测 Sub-Saharan Africa OTT TV and Video Forecasts
出版日期: 2019年01月14日内容资讯: 英文 227 Pages
简介

本报告提供撒哈拉以南非洲地区的35个国家OTT TV&视讯市场调查,主要SVOD平台与市场占有率,OTT TV&视讯收益及用户数的变化与预测,各平台的明细,各国的详细简介等汇整资料。

调查内容

  • 摘要整理、地区预测
  • 主要的SVOD平台、市场占有率
  • 地区预测摘要
    • 家庭普及率
    • SVOD用户数
    • OTT收益
  • 35个国家的top line预测
    • 人口
    • 家庭结构
    • 家庭数
    • TV家庭数
    • 固定宽频家庭数
    • 智慧型手机用户数
    • 平板电脑用户数
  • 国家概况:35个国家
  • 详细各国预测:35个国家
  • 市场展望:35个国家的用户预测

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录

Sub-Saharan African OTT movie and TV episode revenues will reach $1,018 million by 2024 - up from $223 million in 2018. Despite this quintupling of revenues, Africa still has a lot of potential growth in the long-term.

South Africa will account for 40% of the region's revenues by 2024, with Nigeria bringing in a further 22%. From the 35 countries covered in the Sub-Saharan Africa OTT TV and Video Forecasts report, only 15 will generate OTT revenues of more than $10 million by 2024.

SVOD is already the main revenue driver for OTT TV and video by some distance. SVOD revenues will reach $782 million by 2024; nearly quintuple the 2018 total.

The report forecasts 10.21 million SVOD subscriptions by 2024, up from 3.03 million at end-2018. South Africa (3.46 million by 2024) will remain the leader, with Nigeria (2.56 million) in second place.

South Africa and Nigeria will together account for 59% of the region's SVOD subscribers by 2024, but this is down from 71% in 2018. Therefore, the rest of the region is growing faster than the two main countries.

Simon Murray, Principal Analyst at Digital TV Research, said: “Market dynamics have shifted over the last year. Despite its relatively high prices, Netflix has consolidated its market leadership. There have been many fewer platform launches, especially on a country level. Furthermore, several multinational players appear to have reined in their ambitions.”

Table of Contents

Published in January 2019, this 227-page report covers movie and TV episode developments.

It comes in three parts:

  • Outlook: Forecasts for 35 countries in a 75-page PowerPoint document full of charts, graphs and bullet points;
  • An 80-page Excel workbook covering each year from 2010 to 2024 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 72-page PDF document.

Forecasts for the following 35 countries:

Country SVOD ops SVOD Platforms
Angola 3 Netflix; Amazon; Iroko
Benin 3 Netflix; Amazon; Iroko
Botswana 5 Netflix; Amazon; Showmax; Iroko; Iflix
Burkina Faso 3 Netflix; Amazon; Iroko
Burundi 5 Netflix; Amazon; Iflix; Iroko; Showmax
Cameroon 4 Netflix; Amazon; Iroko; Showmax
CAR 4 Netflix; Amazon; Showmax; Iroko
Chad 4 Netflix; Amazon; Showmax; Iroko
DR Congo 4 Netflix; Amazon; Iroko; Showmax
Rep Congo 4 Netflix; Amazon; Iroko; Showmax
Cote d'Ivoire 3 Netflix; Amazon; Iroko
Eq. Guinea 4 Netflix; Amazon; Showmax; Iroko
Ethiopia 5 Netflix; Amazon; Iflix; Iroko; Showmax
Gabon 4 Netflix; Amazon; Showmax; Iroko
Gambia 4 Netflix; Amazon; Showmax; Iroko
Ghana 4 Netflix; Amazon; Iflix; Iroko
Guinea 4 Netflix; Amazon; Iroko; Showmax
Kenya 5 Netflix; Amazon; Iflix; Iroko; Showmax
Liberia 5 Netflix; Amazon; Showmax; Iroko; Iflix
Madagascar 4 Netflix; Amazon; Iroko; Showmax
Malawi 5 Netflix; Amazon; Iflix; Iroko; Showmax
Mali 3 Netflix; Amazon; Iroko
Mozambique 3 Netflix; Amazon; Iroko
Namibia 4 Netflix; Amazon; Showmax; Iroko
Niger 3 Netflix; Amazon; Iroko
Nigeria 4 Netflix; Amazon; Iflix; Iroko
Rwanda 5 Netflix; Amazon; Iflix; Iroko; Showmax
Senegal 4 Netflix; Amazon; Iroko; Showmax
Sierra Leone 3 Netflix; Amazon; Iroko
South Africa 5 Netflix; Amazon; Iflix; Showmax; Black by Cell C
Tanzania 5 Netflix; Amazon; Iflix; Iroko; Showmax
Togo 3 Netflix; Amazon; Iroko
Uganda 5 Netflix; Amazon; Iflix; Iroko; Showmax
Zambia 5 Netflix; Amazon; Iflix; Iroko; Showmax
Zimbabwe 5 Netflix; Amazon; Iflix; Iroko; Showmax
Back to Top