NEWS: 公告在东京证券交易所JASDAQ标准市场新上市

表纸
市场调查报告书

精釀啤酒的全球市场:2020~2027年

Global Craft Beer Market - 2021-2028

出版商 DataM Intelligence 商品编码 982648
出版日期 内容资讯 英文 180 Pages
商品交期: 约2个工作天内
价格
精釀啤酒的全球市场:2020~2027年 Global Craft Beer Market - 2021-2028
出版日期: 2021年07月15日内容资讯: 英文 180 Pages
简介

全球精釀啤酒市场成长,由于对低酒精浓度(ABV)的偏好高涨带动产品需求而强化。再加上精釀啤酒和当地啤酒釀酒厂数增加,刺激市场成长。

低酒精浓度(ABV)饮料的人气高涨,低酒精啤酒和无酒精啤酒销售进行。这主要是起因于有健康意识的消费者的关注高涨。改善味道的低酒精精釀啤酒的广泛选项,推动产品的消费。对低酒精的苹果酒、啤酒的趋势的高涨,主要起因于对酒精的消费量的认识高涨与消费者对新饮料的意愿高涨,使低酒精的精釀啤酒的必要性更加提高。

本报告提供全球精釀啤酒市场相关调查分析,市场概要,市场成长的影响要素,各市场区隔、各地区的市场规模和与前一年同期比较成长,及主要企业等相关分析。

目录

第1章 全球精釀啤酒市场:调查手法和范围

  • 调查手法
  • 调查的目的和调查范围

第2章 全球精釀啤酒市场:市场定义和概要

第3章 全球精釀啤酒市场:摘要整理

  • 市场明细:各啤酒类型
  • 市场明细:各年龄层
  • 市场明细:各流通管道
  • 市场明细:各地区

第4章 全球精釀啤酒市场:市场动态

  • 影响市场的要素
    • 促进因素
    • 阻碍因素
    • 市场机会
    • 影响分析

第5章 全球精釀啤酒市场:产业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 法规分析
  • 未满足需求

第6章 全球精釀啤酒市场:COVID-19分析

  • 市场上Covid-19分析
    • COVID-19前的市场情景
    • 目前市场情景
    • COVID-19后或未来情境
  • Covid-19期间中的价格动态
  • 需求与供给的频谱
  • 大流行期间中的市场相关的政府举措
  • 制造商策略性举措
  • 结论

第7章 全球精釀啤酒市场:各啤酒类型

  • 简介
  • 市场规模分析及与前一年同期比较成长分析(%):啤酒种类
  • 市场魅力指数:啤酒种类
    • 浓啤酒
    • 拉格啤酒
    • 其他

第8章 全球精釀啤酒市场:各流通管道

  • 简介
  • 市场规模分析及与前一年同期比较成长分析(%):各流通管道
  • 市场魅力指数:各流通管道
    • On-Trade(中介服务商通路)流通管道
    • Off-Trade(直接贩卖通路)流通管道

第9章 全球精釀啤酒市场:各年龄层

  • 简介
  • 市场规模分析及与前一年同期比较成长分析(%):各年龄层
  • 市场魅力指数:各年龄层
    • 21~35岁
    • 36~54岁
    • 55岁以上

第10章 全球精釀啤酒市场:各地区

  • 简介
    • 市场规模分析及与前一年同期比较成长分析(%):各地区
    • 市场魅力指数:各地区
  • 北美
    • 简介
    • 主要地区具体动态
    • 市场规模分析及与前一年同期比较成长分析(%):各啤酒类型
    • 市场规模分析及与前一年同期比较成长分析(%):各流通管道
    • 市场规模分析及与前一年同期比较成长分析(%):年龄层
    • 市场规模分析及与前一年同期比较成长分析(%):各国
  • 欧洲
  • 南美
  • 亚太地区
  • 中东、非洲

第11章 全球精釀啤酒市场:竞争情形

  • 竞争模式
  • 市场定位/占有率分析
  • 合并和收购分析

第12章 企业简介

  • The Boston Beer Company
    • 企业概要
    • 产品系列、说明
    • 主要的焦点
    • 财务概要
  • AB In Bev
  • D.G. Yuengling & Son, Inc.
  • Heineken N.V.
  • Sierra Nevada Brewing Co.
  • Oskar Blues
  • Constellation Brands, Inc.
  • Gleckes Beer
  • Hangzhou Qiandaohu Beer Co., Ltd.
  • Harbin Beer
  • Reeb
  • Snow beer

第13章 全球精釀啤酒市场:重要考察

第14章 全球精釀啤酒市场:DataM

  • 附录
  • 关于本公司、服务
  • 咨询方式

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: DMFB2948

Market Overview:

Craft beer is one of the main types of beer which is processed with a traditional or non-mechanized procedure by small breweries. The American Brewer Association (ABA) defines craft brewery as 'small', 'independent' and 'traditional'. The Annual production of 6 million barrels of beer or less, refers to small craft brewery. Whereas in independent craft brewery, less than 25% of craft brewery is owned and controlled by a beverage alcohol industry member. The demand for low-alcoholic beverages has been rising with the growing interest of health-conscious consumers. Wider choice of the new product range offered by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less is driving the market. The global craft beer market valued USD XX million in 2020 and is forecasted to reach USD XX million by 2028, growing at a CAGR of XX% during the forecast period (2021-2028). However, the threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.

Market Dynamics: Rising number of craft and microbreweries

The increasing socializing trends, especially among the millennials have increased the visits to the taprooms and brewpubs. This has also led to an increase in the development of small and independent breweries. Thus, breweries are improving beer production to cater to the surging demand of consumers. According to the Brewers Association, small and independent brewers in the U.S produced 26.3 million barrels of beer in 2019, with a volume growth of 4% than the prior year. The craft production in 2019 accounted for 25.2% of the beer retail market in the U.S, which has supported the overall market growth.

Moreover, the emergence of numerous varieties of strong and flavorful craft beers in the market, such as honey-flavored, fruit & spice, tart & funky and malty & sweet flavors has drawn consumers attention. The floral flavors such as chamomile, lavender, and elderflower add a subtle taste and smooth quality to the beers, along with balancing and complementing flavors. The inclusion of new ingredients and innovative flavors in beers have increasingly appealed to the consumers worldwide.

Beer in general has been the subject of many government regulations. Regulations serve several objectives such as enhancing government revenues through beer taxes, protecting consumer health, protecting society from alcohol abuse, reducing the price of bread grains, and constraining market power. Similarly, with the surge in demand for craft beers, governments have endured two-way interaction with rules and regulation. On one hand, regulations have stimulated, or constrained craft brewing compared to microbrewers. On the other hand, the growth of craft brewing has induced changes in regulations that have facilitated the subsequent entry of craft breweries.

Market Segmentation: On-trade segment is expected to dominate the global craft beer market, by distribution channel

The global craft beer market has been segmented by distribution channel into on-trade and off-trade. On-trade segment is expected to hold the highest market share in the year 2020. The on-trade distribution refers to the sale of the alcoholic drinks in bars, restaurants, clubs, pubs and other distribution channels in the hospitality industry. The on-trade craft beer is expensive as compared to off-trade; as a result, the craft beer market is growing substantially in developed economies on account of the high hospitality industry growth coupled with high consumers' spending ability. Off-trade distribution (distribution through retail stores, wholesalers, and online stores) market is expected to witness significant growth in developing and emerging economies on account of the low to medium consumer buying power. According to the Marston Beer Company's off trade beer report 2019, nearly 16% ale and 35% lager drinkers prefer purchasing beers from these off-trade channels. According to a survey by Stonegate Pub Company and Molson Colors in 2018, 87% of the consumers preferred comfortable drinking at homes which has positively impacted the segment growth. Moreover, as the culture of "Sit Home and Booze" got on the rise throughout the pandemic period, the off-trade distribution segment witnessed a remarkable growth, as store and online alcohol sales soared across the world.

Geographical Penetration: Asia Pacific is expected to be the fastest growing region during the forecast period.

By geography, Asia Pacific is expected to witness highest CAGR of xx% during the forecast period. High consumption coupled with consumer preference for flavored brews is expected to drive craft beer market growth over the projected period. Countries in the Asia-Pacific region, such as China and India, are expected to witness the fastest growth in the market, due to its increasing demand for beer, disposable income of the people, urbanized population, expansion of key companies in many countries and increasing craft breweries across the region. Over the last five years, the China craft beer industry has grown 250%, with more than 1000 craft breweries functioning in the country, which has contributed to the regional market growth.

North America is expected to hold a significant market revenue share of XX% in the year 2020. The majority of players in North America are focused on offering flavored craft beer. Overall U.S. beer volume sales were down 2% in 2019, whereas craft brewer sales continued to grow at a rate of 4% by volume, reaching 13.6% of the U.S. beer market by volume. Craft production grew the most for taprooms.

Competitive Landscape:

AB In Bev, Heineken NV, Constellation Brands, The Boston Beer Company, and Sieera Nevada are some of the key players in the market with their product innovation, in terms of flavours and packaging. In the past, low ABV beers have been mostly considered as tasteless, but are now getting a reboot by craft brewers. The scenario is much prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands. The players are also focusing on strategic mergers to expand their business and fortify their market presence. For instance, in May 2019, The Boston Beer Company and Dogfish Head Brewery signed a definitive merger agreement to expand their opportunities for future developments. In December 2019, White Owl Brewery has launched a strong craft beer called Spike, which is a handcrafted German Weizenbock with banana and clove flavor. In January 2019, Genius Brewing Ltd. Launched a 3% ABV craft lager in the U.K to promote 'smart drinking' as it has only 79 calories per can.

COVID-19 Impact: Negative impact on the craft beer market due to lockdowns in various countries

COVID-19 pandemic has resulted in closure of various pubs, restaurants and taprooms by the governments to maintain social distance norms. This has negatively impacted the global craft beer market. According to a study by the Brewers Association, the total brewery sales in the U.S went down by 30.5% in May compared to the previous year. Nearly 89% of the brewing companies, either had stopped or slowed down their production, as the Y-o-Y sales had declined in April. However, as the situation of COVID-19 has gradually improved, with lesser restrictions being imposed on foodservice channels, craft beer market is likely to gain back its elevating consumption levels from this year.

Why Purchase the Report?

  • Understand the current market scenario and viability of global craft beer over the forecast period.
  • Visualize the composition of the global craft beer market in terms of type and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Excel data sheet with valuable data points of the global craft beer market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Alcoholic Beverages Manufacturers
  • Bars, Pubs and Tap Room Organizers
  • Industry Investors
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Craft Beer Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Craft Beer Market -Key Trends and Developments

3. Global Craft Beer Market - Executive Summary

  • 3.1. Market Snippet by Type
  • 3.2. Market Snippet by Distribution Channel

4. Global Craft Beer Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Craft Beer Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Value chain analysis
  • 5.3. Patent Analysis
  • 5.4. Regulatory Analysis

6. Global Craft Beer Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Craft Beer Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Ale*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Lager
  • 7.4. Pilsner
  • 7.5. Others

8. Global Craft Beer Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. On-Trade*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Off-Trade

9. Global Craft Beer Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. U.K.
      • 9.4.5.3. France
      • 9.4.5.4. Spain
      • 9.4.5.5. Italy
      • 9.4.5.6. Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Craft Beer Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Anheuser-Busch In Bev*
    • 11.1.1. Company Overview
    • 11.1.2. Type Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Constellation Brands
  • 11.3. Heineken NV
  • 11.4. The Boston Beer Company Inc.
  • 11.5. Oskar Blues Brewery LLC
  • 11.6. D.G. Yuengling & Son Inc.
  • 11.7. New Belgium Brewing Company Inc.
  • 11.8. The Gambrinus Company
  • 11.9. Stone and Wood Brewing Co.
  • 11.10. Sierra Nevada Brewing Co.
  • List not Exhaustive*

12. Global Craft Beer Market - Premium Insights

13. Global Craft Beer Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us