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市场调查报告书

影响者行销平台市场 - 市场规模,占有率,预测,机会分析:2020年~2027年

Influencer Marketing Platform Market, By Component (Solution and Services ), by Application, By Organization Size, By End-use Industries, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

出版商 Coherent Market Insights 商品编码 980050
出版日期 内容资讯 英文 135 Pages
商品交期: 2-3个工作天内
价格
影响者行销平台市场 - 市场规模,占有率,预测,机会分析:2020年~2027年 Influencer Marketing Platform Market, By Component (Solution and Services ), by Application, By Organization Size, By End-use Industries, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
出版日期: 2020年12月31日内容资讯: 英文 135 Pages
简介

预测期内,由于扩大采用先进技术,例如人工神经网络(ANN),自然语言处理,机器学习和人工学习,全球影响者营销平台市场预计将显著增长。

本报告提供全球影响者行销平台市场相关调查分析,提供市场概要,市场规模与预测,各市场区隔的市场分析,各地区的市场分析,竞争情形等相关的系统性资讯。

目录

第1章 调查目的与前提条件

第2章 市场范围

第3章 市场动态·规定·趋势分析

  • 市场动态
    • 促进因素
    • 阻碍因素
    • 市场机会
    • 法规方案
    • 产业趋势
    • 合并和收购
    • 新系统的推出/核准
    • 价值链分析
    • 波特的五力分析
    • PEST分析
  • COVID-19的影响

第4章 全球影响者行销平台市场:各零件

  • 简介
  • 解决方案
  • 服务

第5章 全球影响者行销平台市场:各应用领域

  • 简介
  • 搜寻·发现
  • 宣传活动管理
  • 影响者关系管理
  • 分析·汇报
  • 遵守管理·诈欺检测
  • 其他

第6章 全球影响者行销平台市场:各组织规模

  • 简介
  • 中小企业
  • 大企业

第7章 全球影响者行销平台市场:各最终用途产业

  • 简介
  • 流行·生活方式
  • 代理店·PR
  • 零售·消费品
  • 健康和保健
  • 广告Tec
  • 银行·金融
  • 觀光旅游
  • 其他

第8章 全球影响者行销平台市场:各地区

  • 简介
  • 北美
  • 欧洲
  • 亚太地区
  • 南美
  • 中东·非洲

第9章 竞争情形

  • 企业简介
    • IZEA
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine
  • 分析师的见解

第10章 章节

目录

Title:
Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, and Others), By Organization Size (SMEs and Large Enterprises), By End-use Industries (Fashion & Lifestyle, Agencies & PR, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Finance, Travel & Tourism, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027.

Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.

Market Dynamics

The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.

Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights' analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.

Key features of the study:

  • This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020- 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
  • It profiles leading players in the global influencer marketing platform market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market

Detailed Segmentation

  • Global Influencer Marketing Platform Market, By Component:
    • Solution
    • Services
      • Consulting
      • Deployment and Integration
      • Support and Maintenance
  • Global Influencer Marketing Platform Market, By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
  • Global Influencer Marketing Platform Market, By Organization Size:
    • SMEs
    • Large Enterprises
  • Global Influencer Marketing Platform Market, By End-use Industries
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
  • Global Influencer Marketing Platform Market, By Region:
    • North America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • U.S.
    • Canada
    • Europe
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Latin America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
    • Middle East and Africa
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country/Region:
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
  • Company Profiles
    • IZEA*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck
    • Lumanu Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Component
    • Market Snippet, By Application
    • Market Snippet, By Organization Size
    • Market Snippet, By End-use Industries
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
    • Value Chain Analysis
    • Porter's Analysis
    • PEST Analysis
  • Impact of COVID-19

4. Global Influencer Marketing Platform Market, By Component, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Solution
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Services
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
    • Consulting
    • Deployment and Integration
    • Support and Maintenance

5. Global Influencer Marketing Platform Market, By Application, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Search & Discovery
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Campaign Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Influencer Relationship Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Analytics & Reporting
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Compliance Management & Fraud Detection
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

6. Global Influencer Marketing Platform Market, By Organization Size, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • SMEs
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

7. Global Influencer Marketing Platform Market, By End-use Industries, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Fashion & Lifestyle
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Agencies & PR
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Retail & Consumer Goods
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Health & Wellness
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Ad-Tech
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Banking & Finance
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Travel & Tourism
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

8. Global Influencer Marketing Platform Market, By Region, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, By Region, 2020 and 2027 (%)
  • North America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.S.
    • Canada
  • Europe
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.K.
    • Germany
    • Spain
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country/Region, 2020 and 2027 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

9. Competitive Landscape

  • Company Profiles
    • IZEA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • HYPR-DRIVE Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Traackr
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Launchmetrics
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • JuliusWorks, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • KLEAR
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Upfluence
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • AspireIQ
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Mavrck
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • LINQIA, INC.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • InfluencerDB
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • ONALYTICA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Lefty
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Social Beat
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Grapevine
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Analyst Views

10. Section

  • References
  • Research Methodology
  • About us and Sales Contact