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市场调查报告书

业者忠诚度计画策略:案例研究与分析

Loyalty Programme Strategies for Operators: Case Studies and Analysis

出版商 Analysys Mason 商品编码 948678
出版日期 内容资讯 英文 22 Slides
商品交期: 最快1-2个工作天内
价格
业者忠诚度计画策略:案例研究与分析 Loyalty Programme Strategies for Operators: Case Studies and Analysis
出版日期: 2020年07月13日内容资讯: 英文 22 Slides
简介

业者,不应期望使用忠诚度计划来补偿其他问题,例如价格不满意或客户服务质量差。但是忠诚度计划可以帮助留住客户。

本报告提供手机业者采用的忠诚度计画的策略相关验证,最佳业务实践,对手机业者的建议相关的系统性资讯。

对象企业:

案例研究介绍的企业。

  • AIS (泰国)
  • O2 (英国)
  • Ooredoo (卡达)
  • 乐天行动 (日本)
  • SK Telecom (韩国)
  • T-Mobile (美国)
  • Verizon (美国)
目录

"Operators should not expect loyalty programmes to compensate for other issues such as dissatisfaction with prices or poor customer service, but they can help with retention."

This report analyses the different strategies for offering loyalty programmes that have been adopted by mobile operators. It also outlines the best practices for increasing loyalty and retention and provides recommendations for mobile operators around the world.

This report answers the following questions:

  • What are the different approaches to loyalty programmes that have been adopted by mobile operators?
  • What are the pros and cons of the various loyalty programme models?
  • What types of rewards can be offered? What are the pros and cons of each type of rewards?
  • What is the impact of loyalty programmes on retention and other aspects of operators' performance?

COMPANY COVERAGE:

The following companies are featured in case studies.

  • AIS (Thailand)
  • O2 (UK)
  • Ooredoo (Qatar)
  • Rakuten Mobile (Japan)
  • SK Telecom (South Korea)
  • T-Mobile (USA)
  • Verizon (USA)