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市场调查报告书

连网型消费者调查 2019年:欧洲、美国的TV、影片服务

Connected Consumer Survey 2019: TV and Video Services in Europe and the USA

出版商 Analysys Mason 商品编码 927912
出版日期 内容资讯 英文 16 Slides
商品交期: 最快1-2个工作天内
价格
连网型消费者调查 2019年:欧洲、美国的TV、影片服务 Connected Consumer Survey 2019: TV and Video Services in Europe and the USA
出版日期: 2020年03月09日内容资讯: 英文 16 Slides
简介

收费电视的解约率,2019年减少了。对收费电视供应商的定价,功能套组,及服务集中的新方法看起来好像有作用,不过,供应商为了成长需要关注OTT。

本报告以欧洲7个国家及美国的消费者共8000人的回答为基础,提供使用收费电视和OTT视讯服务时的行动,喜好,今后的计划相关的方面为焦点,分析汇整。

分析觀察对象国家

  • 法国
  • 德国
  • 义大利
  • 波兰
  • 西班牙
  • 土耳其
  • 英国
  • 美国

目录

  • 摘要整理
  • 业者和收费电视供应商继续防御和演进
  • OTT视讯面临与堆叠竞争的课题
  • 收费电视供应商,调整功能提高顾客满意度
  • 调查手法和面板资讯
  • 关于著者和Analysys Mason
目录

"Pay-TV churn rates fell in 2019; pay-TV providers' renewed approaches to pricing, feature sets and service aggregation appear to be working, but providers must look to OTT in order to grow."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services. This is a rapidly changing part of the landscape and the interaction between pay TV and OTT is complex.

This report provides:

  • new consumer insights derived from 8000 respondents surveyed in eight different countries
  • detailed information about changing consumer use of TV and video services
  • insight into OTT video service usage and how this relates to use of pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumer priorities, preferences and the factors that affect their satisfaction.

SURVEY DATA COVERAGE:

The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
  • USA

Table of Contents

  • Executive summary
  • Operators and pay-TV providers are defending and evolving
  • OTT video faces stacking and competition challenges
  • Pay-TV providers can make feature adjustments to improve customer satisfaction
  • Methodology and panel information
  • About the authors and Analysys Mason