Connected Consumer Survey 2018: Mobile Customer Satisfaction in the Middle East and North Africa
|出版日期||内容资讯||英文 17 Slides
|连网型消费者调查:中东、北非的行动通讯的顾客满意度 Connected Consumer Survey 2018: Mobile Customer Satisfaction in the Middle East and North Africa|
|出版日期: 2019年03月05日||内容资讯: 英文 17 Slides||
本报告提供中东与北非各国的智慧型手机、用户的行动和偏好，利用计划的趋势相关分析，尤其是以行动通讯的顾客满意度和客户流失 (解约率)的变化为焦点，汇整各业者的顾客满意度的排行榜，及收费系统、服务品质等在满意度改善上发挥的作用，各种要素 (数据通讯速度，附加价值服务等) 和客户流失的关联性，消费者和业者的联络手段等资讯，为您概述为以下内容。
"Customers in the Middle East and North Africa that are intending to make changes to their mobile plan are looking for lower prices, better perceived value and larger data allowances in their next tariff."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on the drivers of customer satisfaction and churn in consumer mobile services. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.