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市场调查报告书

连网型消费者调查:欧洲和美国的OTT通讯服务

Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA

出版商 Analysys Mason 商品编码 770550
出版日期 内容资讯 英文 8 Slides
商品交期: 最快1-2个工作天内
价格
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连网型消费者调查:欧洲和美国的OTT通讯服务 Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA
出版日期: 2019年01月15日内容资讯: 英文 8 Slides
简介

本报告提供欧洲和美国的智慧型手机用户的行动、偏好、计划调查分析,OTT通讯服务和社群媒体服务的利用为焦点之系统性资讯。

目录

  • 摘要整理
  • OTT通讯服务和社群媒体服务
  • 调查手法和面板资讯
  • 关于著者、ANALYSYS MASON
目录

"Older cohorts are driving the penetration growth in the OTT communication and social media market."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.

This report:

  • identifies which communications apps are used most in Europe and the USA
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services.

Survey data coverage:

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Table of Contents

  • Executive summary
  • OTT communication and social media services
  • Methodology and panel information
  • About the author and Analysys Mason
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