Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA
|出版日期||内容资讯||英文 8 Slides
|连网型消费者调查:欧洲和美国的OTT通讯服务 Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA|
|出版日期: 2019年01月15日||内容资讯: 英文 8 Slides||
"Older cohorts are driving the penetration growth in the OTT communication and social media market."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.
The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.