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市场调查报告书

已开发市场的现有大型经营者的光纤部署:案例研究、最佳业务实践

Incumbent Fibre Deployments in Developed Markets: Case Studies and Best Practice

出版商 Analysys Mason 商品编码 767111
出版日期 内容资讯 英文 24 Slides
商品交期: 最快1-2个工作天内
价格
已开发市场的现有大型经营者的光纤部署:案例研究、最佳业务实践 Incumbent Fibre Deployments in Developed Markets: Case Studies and Best Practice
出版日期: 2019年01月09日内容资讯: 英文 24 Slides
简介

全球已开发市场的现有大型经营者,致力于扩大光纤引进后的用户占有率。

本报告提供现有的大型经营者对已发展市场的光纤部署调查,零售费用的结构,光纤部署的用户占有率、ARPU等对KPI的影响,主要经营者的案例研究,最佳业务实践、建议等汇整资料。

调查课题

  • 已开发市场的大型经营者从光纤的发展真实期待的用户使用率
  • 在速度、付加服务、价格方面已开发市场的现有经营者如何定位自家公司的零售光纤宽频
  • 先进国家市场的现有经营者的发展ARPU和固定宽频市场占有率等对运用上、财务上的KPI带来怎样的影响

案例研究

  • NTT (日本)
  • Orange (法国)
  • Telefnicaó (西班牙)
  • Telekom Deutschland (德国)
目录

"Incumbent operators across developed markets worldwide have struggled to gain subscriber market share after deploying fibre."

This report analyses the impact of incumbent operators' FTTx deployments in various developed markets. It examines how these players are structuring their fibre retail tariffs and what impact such roll-outs have had on KPIs such as subscriber market share and ARPU. The report also provides recommendations for fibre operators that want to know how to best monetise their deployments.

This report answers the following questions.

  • What rates of subscriber take-up can incumbent operators in developed markets realistically expect from their fibre deployments?
  • How are incumbent operators in developed markets positioning their retail fibre broadband offers in terms of speeds, additional services and price?
  • What kind of impact have incumbent operators' deployments in developed markets had on operational and financial KPIs such as ARPU and fixed broadband market share?

The following companies are featured in case studies.

  • NTT (Japan)
  • Orange (France)
  • Telefónica (Spain)
  • Telekom Deutschland (Germany)