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市场调查报告书

Alphabet公司的策略:通讯业者的影响

Alphabet's Strategy: Implications for Telecoms Operators

出版商 Analysys Mason 商品编码 625784
出版日期 内容资讯 英文 20 Slides
商品交期: 最快1-2个工作天内
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Alphabet公司的策略:通讯业者的影响 Alphabet's Strategy: Implications for Telecoms Operators
出版日期: 2018年04月11日内容资讯: 英文 20 Slides
简介

本报告提供Alphabet公司的策略的相关调查,Alphabet公司与通讯业者之间主要的合作、竞争领域,Alphabet公司和Google公司今后数年内可能面临的课题,连接性,人工智能 (AI) 、企业,汽车,或智慧型手机、智慧城市的领域/垂直产业如何形成Alphabet公司的策略,依据Alphabet公司的活动、市场地位,业者为了最大限度活用其网路、资产应做些什么等项目相关考察。

目录

  • 摘要整理
  • 调查概要
  • 数位广告
  • 设备和软体
  • 连接性
  • 人工智能
  • 企业
  • 智慧型手机和城市
  • 附录
  • 关于著者、ANALYSYS MASON
目录

"Operators' interests align with those of Alphabet in terms of connecting the underserved and bringing RCS to fruition; outside of these areas, operators must choose to either compete against Alphabet or remain neutral towards it."

Some of Alphabet's activities - including connectivity initiatives such as Google Fiber and Project Fi - bring it into direct competition with operators. Many of the operators' key interests are shared by Alphabet, namely to connect the underserved and to bring Rich Communications Services (RCS) to fruition. However, as Alphabet expands into new areas, operators must decide whether to compete against Alphabet, collaborate or remain neutral.

This report answers the following questions.

  • What are the key areas of collaboration and competition between Alphabet and telecoms operators?
  • What are the challenges that Alphabet and Google are likely to face over the coming years?
  • How do areas/industry verticals such as connectivity, artificial intelligence (AI), enterprise, automotive, or smart homes and cities shape Alphabet's strategy?
  • What should operators do to make the most of their networks and assets in light of Alphabet's activities and market position?

The potential responses by operators to Alphabet's activities discussed in this report

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Sample pages

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Table of Contents

  • EXECUTIVE SUMMARY
  • REPORT OVERVIEW
  • DIGITAL ADVERTISING
  • DEVICES AND SOFTWARE
  • CONNECTIVITY
  • ARTIFICIAL INTELLIGENCE
  • ENTERPRISE
  • SMARTHOMES AND CITIES
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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