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市场调查报告书

行动内容的经营管理&传送:行动视频的商务&技术策略

MOBILE CONTENT MANAGEMENT AND DELIVERY: BUSINESS AND TECHNICAL STRATEGIES FOR MOBILE VIDEO

出版商 Analysys Mason 商品编码 329679
出版日期 内容信息 英文 42 Slides
商品交期: 最快1-2个工作天内
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行动内容的经营管理&传送:行动视频的商务&技术策略 MOBILE CONTENT MANAGEMENT AND DELIVERY: BUSINESS AND TECHNICAL STRATEGIES FOR MOBILE VIDEO
出版日期: 2015年05月11日 内容信息: 英文 42 Slides
简介

通讯服务供应商 (CSP) 没能实现适当的行动视频收益化,行动数据收益的成长低于行动视频流量的成长。为了不放走这个市场机会,谋求与OTT经营者的差异化,行动CSP需要行动视频的产业策略和收益化及最佳化的解决方案。

本报告提供行动内容的经营管理&发行策略中CSP应验证的「收益化」、「技术解决方案」、「内容」3种领域的验证。

调查内容的一部分

  • 对CSP来说行动视频的重要性
  • 行动视频的价值链中CSP所扮演角色的检验和寻找收益化、差异化的机会
  • 可利用的行动内容的经营管理&传送解决方案的概要与对CSP来说的适应性检验

调查对象企业

  • Akamai Technologies
  • Alcatel-Lucent
  • Allot
  • Amdocs
  • Amobee
  • Anevia
  • Apple
  • ARRIS Group
  • Avvasi
  • Broadpeak
  • Cisco Systems
  • Citrix
  • Conax
  • Envivio
  • Ericsson
  • F5 Networks
  • Facebook
  • Flash Networks
  • Google
  • Harmonic
  • HP
  • Huawei
  • Ineoquest
  • InMobi
  • Limelight Networks
  • Mahindra Comviva
  • NEC
  • Nokia Networks
  • Openwave Mobility
  • Opera
  • Procera
  • Qosmos
  • Qualcomm
  • Samsung
  • Sandvine
  • SPB TV
  • Vantrix
  • Vasona Networks
  • Viaccess-Orca
  • Voltari
  • ZTE
目录

CSPs need a mobile video monetisation strategy and optimisation solutions to differentiate themselves from aggressive OTT service providers.

Communications service providers (CSPs) are not adequately monetising mobile video: mobile data revenue is increasing at a slower rate than mobile video traffic. This is a missed opportunity. Mobile CSPs need mobile video business strategies and monetisation and optimisation solutions to differentiate themselves from over-the-top (OTT) players. In this report, we examine three areas that CSPs should consider as part of their mobile content management and delivery (MCMD) strategy: monetisation, technical solutions and content.

THIS STRATEGY REPORT:

  • explains why mobile video is important for CSPs
  • examines the role that CSPs play in the mobile video value chain, and discusses the monetisation and differentiation opportunities
  • provides an overview of the available MCMD solutions, and explores their suitability for CSPs.

COMPANY COVERAGE

  • Akamai Technologies
  • Alcatel-Lucent
  • Allot
  • Amdocs
  • Amobee
  • Anevia
  • Apple
  • ARRIS Group
  • Avvasi
  • Broadpeak
  • Cisco Systems
  • Citrix
  • Conax
  • Envivio
  • Ericsson
  • F5 Networks
  • Facebook
  • Flash Networks
  • Google
  • Harmonic
  • HP
  • Huawei
  • Ineoquest
  • InMobi
  • Limelight Networks
  • Mahindra Comviva
  • NEC
  • Nokia Networks
  • Openwave Mobility
  • Opera
  • Procera
  • Qosmos
  • Qualcomm
  • Samsung
  • Sandvine
  • SPB TV
  • Vantrix
  • Vasona Networks
  • Viaccess-Orca
  • Voltari
  • ZTE

INFOGRAPHIC

SAMPLES

Table of Contents

  • EXECUTIVE SUMMARY
  • MOBILE VIDEO MONETISATION OPPORTUNITIES
  • MCMD OPTIMISATION AND MONETISATION SOLUTIONS NEED MOBILE-SPECIFIC ENHANCEMENTS
  • HAVING THE ‘RIGHT' CONTENT IS IMPORTANT
  • APPENDIX: VENDOR ANALYSIS
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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