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市场调查报告书

多合一服务费用的基准 (2014年第四季) :超高速宽频费用、行销策略

Multi-Play Pricing Benchmark 4Q 2014: Superfast Broadband Pricing and Marketing Strategies

出版商 Analysys Mason 商品编码 310085
出版日期 内容资讯 英文 36 Slides
商品交期: 最快1-2个工作天内
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多合一服务费用的基准 (2014年第四季) :超高速宽频费用、行销策略 Multi-Play Pricing Benchmark 4Q 2014: Superfast Broadband Pricing and Marketing Strategies
出版日期: 2015年04月01日内容资讯: 英文 36 Slides
简介

本报告提供固定宽频业者在各种市场中推动超高速宽频采取的方法相关资料,调查分析。

主要的调查项目

  • 想要超高速宽频的消费者
  • 业者可利用的价格结构,及各引进策略的适当市场环境
  • 为了促进差异化、引进的附加价值服务有效率的利用

调查对象地区

  • 西欧 (WE) :奥地利、比利时、法国、德国、希腊、义大利、荷兰、挪威、葡萄牙、西班牙、瑞典、瑞士、英国
  • 中东欧 (CEE) :保加利亚、克罗埃西亚、捷克、拉脱维亚、波兰、罗马尼亚、斯洛伐克、斯洛维尼亚、土耳其

调查对象企业

  • BT
  • HemCom
  • Lattelecom
  • Slovak Telekom
  • Telekom Slovenije
  • TTNET

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目录

Superfast broadband presents opportunities for fixed operators to better position themselves in the digital market.

The question of ‘how much speed is enough?’ has implications for both operators and consumers. The answer to this question depends on the services that clients want to access, and the costs associated with delivering this content at an effective speed.

This report explores the approaches that fixed operators are taking to promote superfast broadband in their respective markets, using data from Analysys Mason's ‘Multi-play pricing benchmark 4Q 2014’.

Three main considerations for fixed operators that want to enter the superfast broadband market are discussed:

  • consumer appetite for superfast broadband
  • pricing structures available to operators, and the appropriate market environment within which to adopt different strategies
  • efficient use of value-added services to differentiate and encourage adoption.

GEOGRAPHICAL COVERAGE

  • Western Europe (WE) - countries covered: Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central and Eastern Europe (CEE) - countries covered: Bulgaria, Croatia, Czech Republic, Latvia, Poland, Romania, Slovakia, Slovenia, Turkey

COMPANY COVERAGE

  • BT
  • HemCom
  • Lattelecom
  • Slovak Telekom
  • Telekom Slovenije
  • TTNET

INFOGRAPHIC

Criteria consumers intend to use when selecting their next fixed broadband service, by age range


SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • HOW MUCH SPEED IS SUFFICIENT FOR RESIDENTIAL CUSTOMERS?
  • PRICING STRATEGIES
  • VALUE-ADDED SERVICE BUNDLES
  • APPENDIX: PROPOSITION PRICING
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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