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市场调查报告书

数据共享服务、多设备共有费用:机会评估、业者的案例研究

Data-Sharing Services and Multi-Device Sharing Tariffs: Opportunity Assessment and Operator Case Studies

出版商 Analysys Mason 商品编码 289664
出版日期 内容信息 英文 PPT and PDF (31 slides)
商品交期: 最快1-2个工作天内
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数据共享服务、多设备共有费用:机会评估、业者的案例研究 Data-Sharing Services and Multi-Device Sharing Tariffs: Opportunity Assessment and Operator Case Studies
出版日期: 2013年11月06日 内容信息: 英文 PPT and PDF (31 slides)

本报告已在2018年07月04日停止出版

简介

多数业者提供月租型服务的多设备共享计划及数据共享服务。

本报告提供业者所提供的多设备共享计划、数据共享服务、及多设备共享数据计划的相关调查、数据共享市场上机会的评估、业者的建议,及主要企业的案例研究等,为您概述为以下内容。

主要的调查内容

  • 多设备拥有及共享/家庭套餐的引进层级,连网型平板计算机及以集成服务供给分析为基础的数据共享计划的市场机会评估(基于Connected Consumer Survey 2013的结果)
  • 业者的建议:包含业者对促进多设备拥有层级的增加和数据利用的对应方法
  • 主要的案例研究业者的共享数据及多设备共享计划的调查
  • 以下为基准的主要费用分析与比较
    • 服务名
    • 共享数据分配数量
    • 每月存取的最低费用
    • 设备的最大数
    • 每设备的每月线路出租
    • 语音、通讯分配数量

对象地区

  • 先进亚太地区
  • 北美
  • 西欧

案例研究

  • AT&T
  • CSL (1010)
  • Everything Everywhere (EE)
  • PCCW Mobile
  • Orange
  • Portugal Telecom
  • SFR
  • SmarTone
  • TeliaSonera
  • Telefonica
  • Verizon Wireless
目录

Operators need to better address the demand for multi-device connectivity.

A number of operators have introduced multi-device sharing plans and data-sharing services in their postpaid services offerings. Operators in Hong Kong and the USA were among the first to launch tariffs that use airtime sharing, particularly data sharing, with additional devices under the same bill, as their central marketing proposition. Data-sharing plans benefit subscribers by giving them flexibility around how much of the allowance they consume on each device, and give operators an effective method of addressing multi-device ownership.


This Viewpoint provides:

  • a market opportunities assessment for data-sharing plans based on an analysis of multi-device ownership and adoption levels of shared/family plans, connected tablets and unified service provision (based on the results of our Connected Consumer Survey 2013)
  • recommendations for operators, including ways in which operators can address increasing levels of multi-device ownership and drive data usage
  • an examination of operators' shared data and multi-device sharing plans in selected case studies
  • analysis and comparison of selected tariffs according to the following criteria:
    • service name
    • shared data allowance
    • lowest monthly access charge
    • maximum number of devices
    • monthly line rental per device
    • voice and messaging allowance.

We define the tariffs studied in this Viewpoint as follows:

  • Multi-device sharing plans: Tariffs that allow voice, messaging or data to be shared among several devices under one bill. The ability to share is used as a central marketing proposition for the tariff.
  • Data-sharing services: A variety of operators offer subscribers the option to extend their single-device tariff offering to a tariff that allows the monthly data allowance to be shared with one or more additional devices. This option can be available either free or at an additional monthly charge.
  • Multi-device shared data plans: The same as multi-device sharing plans, but only the monthly data allowance can be shared. The ability to share is used as a central marketing proposition for the tariff.

GEOGRAPHICAL COVERAGE

This Viewpoint covers operators in the following regions:

  • Developed Asia-Pacific
  • North America
  • Western Europe.

This Viewpoint includes case studies on the following operators:

  • AT&T
  • CSL (1010)
  • Everything Everywhere (EE)
  • PCCW Mobile
  • Orange
  • Portugal Telecom
  • SFR
  • SmarTone
  • TeliaSonera
  • Telefónica
  • Verizon Wireless.

About the authors

Eva Weidinger (Research Analyst) contributes research for the Mobile Content and Applications and Mobile Broadband and Devices programmes. Before joining Analysys Mason, Eva worked as a research analyst contractor with Kaiser Associates. She holds a Master's degree in Global Politics from London School of Economics and Political Science, and a Bachelor's degree in Media Technology.

Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Content and Applications and Mobile Broadband and Devices programmes. His primary areas of specialisation include rich media applications and services on mobile, application store forecasting, mobile broadband, tablets and smartphone adoption. Ronan has been analysing the telecoms and media industry since 2003. Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London.

Table of Contents

  • Executive summary
  • Definitions and methodology
  • Recommendations
  • Market opportunity assessment
  • Operator case studies
  • About the authors and Analysys Mason
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