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市场调查报告书

新汽车的收益化的机会:小客车的订阅和装机量的收益化

New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization

出版商 ABI Research 商品编码 979795
出版日期 内容资讯 英文 15 Pages
商品交期: 最快1-2个工作天内
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新汽车的收益化的机会:小客车的订阅和装机量的收益化 New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization
出版日期: 2021年01月04日内容资讯: 英文 15 Pages
简介

本报告提供新车销售以外的汽车的收益化的机会调查分析,新兴订阅为基础的车辆拥有模式的主要功能,生出新的收益的策略的建立相关的系统性资讯。

刊载企业:

  • Audi
  • AutoTrader
  • HERE
  • Hyundai
  • Mercedes-Benz
  • NVIDIA
  • Otonomo
  • Telenav
  • Volvo
  • Wejo

目录

第1章 简介

第2章 新的车辆拥有模式

  • 订阅为基础的拥有模式
  • 弹性
  • 使订阅服务的发展成功的重要组件
  • OEM订阅服务

第3章 终身收益化的机会

  • 车内广告
  • OTA更新
  • 硬体设备的模组性
  • 售后市场的硬体设备解决方案

第4章 结论

目录
Product Code: AN-5428

Actionable Benefits:

  • Identify automotive monetization opportunities outside of new vehicle sales.
  • Understand key features of emerging subscription-based vehicle ownership models.
  • Build new revenue-generating strategies in a challenging macroeconomic context.

Critical Questions Answered:

  • What are the key features of a vehicle subscription model?
  • How can automakers begin extracting value from the vehicles already on the road?
  • What support do OEMs need from their suppliers to being executing on these strategies?

Research Highlights:

  • Analysis of headwinds facing the automotive market, and expectations for new vehicle sales recovery.
  • Overview of the vehicle subscription business model and dynamics.
  • Breakdown of connected car lifetime monetization opportunities, including sensor data monetization and in-vehicle advertising.

Who Should Read This?

  • OEM strategy specialists responsible for CRM and connected vehicle lifecycle management.
  • Planners withing Tier 1 suppliers looking anticipate future OEM customer requirements.

Companies Mentioned:

  • Audi
  • AutoTrader
  • HERE
  • Hyundai
  • Mercedes-Benz
  • NVIDIA
  • Otonomo
  • Telenav
  • Volvo
  • Wejo

TABLE OF CONTENTS

1. INTRODUCTION

2. NEW VEHICLE OWNERSHIP MODELS

  • 2.1. Subscription-Based Owenrship Models
  • 2.2. Flexibility
  • 2.3. Key Components to the Successful Deployment of Subscription Services
  • 2.4. OEM Subscription Services

3. LIFETIME MONETIZATION OPPORTUNITIES

  • 3.2. In-Vehicle Advertising
  • 3.3. OTA Updates
  • 3.4. Hardware Modularity
  • 3.5. Aftermarket Hardware Solutions

4. CONCLUSIONS

  • 4.1. A Necessary Pivot
  • 4.2. An Entire Industry Effort