表纸
年间契约型资讯服务
商品编码
519209

未来的电视与影片服务

Future TV & Digital Content - Market Intelligence

出版日期: 年间契约型资讯服务 | 出版商: IDATE DigiWorld | 英文

价格
  • 全貌
  • 简介
  • 目录
简介

「在快速变化的商业环境中,对于在不远未来影响视听市场各种要素(策略、技术、经济、法规等)能否迅速确实地掌握及理解,是非常重要的。电视网、制作公司、放送业者、有线业者、电信业者、卫星电视业者、网路公司、公共团体等,整个视听价值链都可以受益于我们所提供的专业报告,在大变动的剧痛之中获得360度全方位的解析。」

IDATE DigiWorld首席分析师Florence Le Borgne

在快速变化的电视市场中,本年度资讯服务基于IDATE DigiWorld的独家专业知识,解说往OTT迁移的所有须知面向。

本服务所涵盖的调查主题

  • 电视/影片业界公司的合并与国际发展,是否单纯只是为了生存?
  • 媒体与通讯的结合,第二幕:成功的必要条件都到位了吗?
  • GAFA (Google、Apple、Facebook、Amazon) 能否成为电视/影片产业的新巨人?
  • 在OTT服务为主流的世界中,传统放送还有未来吗?
  • 如果「内容」仍占有支配性地位,其价值到底是什么?在哪里?

搭载强大功能的对话型文件平台

IDATE DigiWorld的系统介面平易近人且富具弹性,让用户可以轻松存取并使用其登载的优异研究报告,节省用户宝贵的时间并提供更好的成果。

  • 全文检索功能
  • 客制化报告与数据包的制作
  • 输出图、表、及部分报告章节
  • 与同事更有效率地沟通
  • 翻译成多国语言的报告
目录

Our key strengths

World TV & Video Services Markets - Database & Report

Future TV

Advertising: TV versus OTT

Synopsis

Commercial TV channels are facing a twin threat: the migration of both viewers and advertisers to the Internet. Television I s still the medium that best with stands the advance of the Internet, but the fallin TV time, particularly amongst young adults, and the effectiveness of Internet advertising have raised fears of are versalof the TV ad market that would threaten the survival of the commercial channels.

This IDATE Digi World study explores the strategies implemented by the main players in the main advanced markets in response to this risk. It identifies four categories of countries and analyses the differences between the developments expected in each category.

It gives estimates of the TV advertising market for 2024, allowing for the development of new activities by the channels in relation to OTT and targeted advertising.

The market analysis is performed according to major geographical region and for the key markets of those regions:

  • North America(USA)
  • Europe (Germany, Spain, France, Italy, United Kingdom, Sweden)
  • Africa / Middle East
  • Asia/Pacific
  • Latin America

The segmentation of advertising relates to:

  • Traditional TV (mass media)
  • Addressable TV (targeting on the TV via operators' STB)
  • Connected TV (targeting on the TV via open Internet)
  • On-demand TV (targeting on other Internet-connected devices)

List of players

  • Atresmedia
  • CBS
  • Disney
  • ITV
  • M6
  • Mediaset
  • MTG/Nordic entertainment
  • Group
  • NBC
  • ProSiebenSat.1
  • RTL
  • TF1

Sport, films, series: funding in the age of OTT

Synopsis

This study examines how the growth of 0TT is impacting consumption, prediction and distribution of premium content, namely sport, films and TV fiction.

It explores the roles that each of these content types will play in the coming years and looks at how their funding will be affected depending on the development scenario of the audio visual sector.

It first explains how this content is produced, consumed, distributed and financed while highlighting the major regional differences.

It then looks at how OTT is currently disrupting the sector and examines the way in which stakeholders are adapting to this disruption.

Finally, it uses four scenarios for how the audiovisual sector would develop to identity the challenges that producers and premium rights holders will face in the coming years as they seek financing and exposure for their content.

Table of Contents

World TV & Video Services Markets - Database & Report

1.ExecutiveSummary

2. Audiovisualconsumption

  • 2.1. Linear TV still holding its own
  • 2.2. Top national channels continue to lose viewers

3. TV accesstechnologies

  • 3.1. A world split between terrestrial in the south and wireline in the north
  • 3.2. Cable still the main purveyor of TV programming... but losing ground
  • 3.3. After a period of rapid decline, terrestrial's market share is levelling off
  • 3.4. Satellite and IPTV remain the only two attractive networks
  • 3.5. Network digitisationnearing completion

4. TV revenue

  • 4.1 US TV market still the biggest money-maker
  • 4.2 TV revenue peaking across the globe
  • 4.3 North America the only market in decline in 2019
  • 4.4 More and more signs of market decline in Europe
  • 4.5 Southern hemisphere and Asia driving global growth

5. OTT viewing

  • 5.1 North America also number one in the OTT market
  • 5.2 OTT still growing rapidly
  • 5.3 OTT is driving growth in the TV/video market

6. Market players

  • 6.1 US players still on top
  • 6.2 A small handful of players dominate the OTT market
  • 6.3 Is the sector poised for further consolidation?

7. Whatto keepan eyeon

8. Annex -Methodology

  • 8.1 Indicators by country
  • 8.2 Definitions
  • 8.3 Sources

Future TV

1. Executive Summary

  • 1.1. Europe, a market losing momentum
  • 1.2. Three possible trajectories for the European market
  • 1.3. Europe 2030 overview

2. Underlying trends

  • 2.1. Consumption
  • 2.2. The role of data
  • 2.3. Artificial intelligence
  • 2.4. Blockchain
  • 2.5. AR/VR
  • 2.6. The arrival of 5G
  • 2.7. Trends in the subscription-TV market
  • 2.8. Player strategies accelerating the pay-TVtransition
  • 2.9. Increased use of targeted TV advertising
  • 2.10. The internet giants

3. The conditions for Europe's possible scenarios

  • 3.1. Is the European market in danger?
  • 3.2. What options exist for European public authorities?
  • 3.3. Three possible trajectories for the European market

4. Market forecasts

  • 4.1. Market forecasts-Scope
  • 4.2. TV and video market forecastsworldwide in 2030
  • 4.3. Europe 2030: intermediate scenario ("Small Steps")
  • 4.4. Europe 2030: return to growth scenario ("New Deal")
  • 4.5. Europe 2030: erosion scenario ("The Great Depression")
  • 4.6. Europe 2030 overview