Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps
|医药品相关应用程序比较分析:制药企业的行动应用程序有效利用方法 Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps|
|出版日期: 2014年10月27日||内容信息: 英文||
The report analyzes the global app publishing activities of the 11 leading Pharma companies on Android and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.
The report analyzes app publishing activities on three levels:
Level 1 - Pharma app publisher industry view: The first chapter provides an overview of how Pharma companies are making use of the app channel today and how this has changed over the last 12 months.
Level 2 - Comparison of Pharma app activities: In the second part of the report, the companies are being analyzed on a company level and compared against each other.
Level 3 - Pharma app publisher profiles: The third part provides detailed profiles of the companies' app activities. It also highlights the most successful apps for professional and private users (based on downloads).
All apps available in the Apple App Store and in Google Play, which have been published by one of the 11 pharma companies.
Anybody who is interested in mobile health, esp. pharma industry: app developer, pharma companies, investors, analysts, ...