英国寝具市场

Abstract

About this report

• There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
• When choosing a bed people don' t just go for the cheapest available. Almost half (16 million) will buy the best they can afford, showing they recognise the importance of a quality mattress in getting a good night' s sleep.
• Customer service matters. Just under three in ten (10 million) say service in the store would affect their choice.But the same proportion also want quick delivery.
• The growing importance of fashion in the home extends to the bedroom. More than half (19 million) say the look/style of their bedroom is important.
• Good storage is high on the wish list for cluttered UK bedrooms. Just under half (17 million) want clever storage that maximises space usage and just under three in ten want hidden storage for electrical goods.
• The internet is now a key part of the buying process. Just over a third (12 million) would research bedroom furniture before buying in a store and one in five (7 million) would be happy to bypass the retail outlet altogether.

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Abbreviations
• Market in Brief
• Recession hits bedroom sales
• Downward pressure on prices, but rising costs
• Widening choice of options
• Highly fragmented marketplace
• Argos and IKEA the biggest retailers
• More competition in fitted bedrooms
• Size and firmness key determinants
• Looks/style matter in the bedroom
• Online growing in importance
• Delayed purchases could boost market
• Internal Market Environment
• Key points
• Decline in purchasing precedes recession
  • Figure 1: Ownership and purchasing of bedroom furniture and beds, 2005-09
• Rising raw material costs push up prices
  • Figure 2: CPI annual price changes for furniture and furnishings, January 2008-August 2009
• Recession hits sleeping patterns
• High incidence of bad backs
  • Figure 3: Complaints suffered from and allergies prone to in the last 12 months, 2005-09
• MFI biggest casualty of recession in furniture
• Promoting sleep and beds
• Recycling or re-using old furniture
• Broader Market Environment
• Key points
• Discretionary spending hit by recession
  • Figure 4: Trends in PDI, consumer expenditure and GDP, at current prices, 2004-14
• Fewer house moves depressing sales
  • Figure 5: UK housing market -- number of transactions, average house prices and number of years between moves, 2004-08
• Smaller homes puts focus on maximising space
  • Figure 6: UK households and size of households, 2004-14
  • Figure 7: Number of bedrooms in homes, 2004-08
• Ageing population not such good news
  • Figure 8: Structure of the UK population, by age, 2004-14
• Growing affluence should provide a boost
  • Figure 9: Structure of the UK adult population, by socio-economic group, 2004-14
• Multi-channel retailing the way forward
  • Figure 10: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group and age, 2002-09
• Competitive Context
• Key points
• Furniture market hit hard by recession
  • Figure 11: Comparison of bedroom furniture, beds and mattresses with other household markets, 2004-09
  • Figure 12: Expenditure priorities, 2007-09
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Housing slump and recession hits bedrooms
  • Figure 13: Retail value sales of bedroom furniture, 2004-14
• Beds market not immune from downturn
  • Figure 14: Retail value sales of beds and mattresses, 2004-14
• Companies and Brands
• Airsprung Furniture Group
• Dreams
• Hammonds Furniture
• Hilding Anders
• IKEA
• Sharps Bedrooms
• Silentnight Group
• Simmons Bedding Group
• Steinhoff UK
• The Symphony Group
• Other companies
• And So to Bed
• Argos
• B&Q
• Feather & Black
• Furniture Village
• Homebase
• John Lewis
• Laura Ashley
• Marks & Spencer
• Next
• Sleepright
• Sliderobes
• Strachan Furniture
• Vi-Spring
• Warren Evans
• Supermarkets
  • Figure 15: Selected other companies in the bedrooms market, 2009
• Brand Communication and Promotion
• Key points
• Total spending holds up well
  • Figure 25: Main media advertising expenditure for bedroom furniture and beds, 2005-08
• Fitted bedroom companies big spenders
  • Figure 26: Main media advertising for bedroom furniture, by advertiser, 2006-08
  • Figure 27: Main media advertsising expenditure for bedroom furniture, by media type, 2006-08
• Dreams dominate advertising of beds
  • Figure 28: Main media advertising for beds, by advertsiser, 2006-08
  • Figure 29: Main media advertsising expenditure for beds, by media type, 2006-08
• Seasonality
  • Figure 30: Seasonality of main media advertsising for bedroom furniture and beds, by average monthly spend, 2006-08
• Channels to Market
• Key points
• Non-specialists gaining share
  • Figure 31: Estimated retail distribution of bedroom furniture, 2006-08
• Argos and IKEA lead the market
• Bed specialists strengthening position
  • Figure 32: Estimated retail distribution of beds and mattresses, 2006-08
• Purchasing Patterns
• Key points
• Strong demand for beds and mattresses
  • Figure 33: Purchasing of bedroom furniture, and beds and mattresses in the last three years, August 2009
• Divans suffering from an older image
  • Figure 34: Purchasing of bedsteads/frames and divan beds, by age, August 2009
• Self-assembly the most affordable option
  • Figure 35: Purchasing of self-assembly freestanding furniture, by age and presence of children, August 2009
• Fitted bedrooms not an option for the majority
• Appendix -- Internal Market Environment
  • Figure 43: Ownership and purchasing of beds, by demographics, 2009
  • Figure 44: Ownership and purchasing of bedroom furniture (excluding beds), by demographics, 2009
• Appendix -- Purchasing Patterns
  • Figure 45: Purchasing of bedroom furniture in the last three years, by demographics, August 2009
  • Figure 46: Purchasing of bedroom furniture in the last three years, by demographics, August 2009