消费者取向预付卡的流通策略 是由出版商Mercator Advisory Group, Inc.在2011年12月所出版的。
这份英文市场调查报告书包含19 pages 价格从美金2950起跳。
对利益低的预付卡业者负责人来说，这是让卡片大量流通以确保收益的前提条件，也可说是极重要的课题。就这层意义来看，深刻了解现实店面及线上店面的流通管道就具有很大的意义。如果送礼用的预付卡能搭上这些流通管道，便能得到找出新贩售管道的重要线索。
本报告以美国的封闭回路型(只有发行该智能卡的原商店可使用)礼物卡的流通策略为焦点，著重于礼物卡的流通策略，发行零售企业为了扩大流通管道可利用的各种方法检讨，同时也分析新技术的开发、美国政府强化卡片业界的法规管制，在2009年引进的法律所带来的影响，为您概述为以下内容。
执行摘要
简介
预付卡流通系统的相关说明
客户预付卡流通系统使用概况
技术与流通形态:塑胶智能卡依然为主流
结论
- 产业方面:确保复数的流通系统很重要
- 技术方面:今后预计也将使用多种技术
图表
Abstract
New research shows the ways Closed-loop prepaid program managers drive
volume and program profitability
Boston, MA-- For prepaid card program managers, distribution is top
priority. New Mercator research, Consumer Prepaid Distribution Strategies,
examines the methods available to prepaid card program managers as they seek
out new outlets and markets.
The report focuses on how the closed-loop gift card business approaches
distribution, given that retailers have led the way with in-store and online
distribution channels. Understanding these channels will provide clues for
prepaid card managers in all segments about how to find new outlets for their
cards.
Helping to complete the distribution picture, the report also highlights some
channels that have thus far been primarily used for open-loop cards.
Distribution plans must include both business and technological developments,
and this report covers off on the current state of the digital card market.
While these cards and channels will become increasingly important, until now,
adoption has been slow.
Nonetheless, there is no distribution channel that the prepaid industry can
afford to ignore.
“Due to thin margins, prepaid programs depend on volume for
profitability. So, getting cards into many hands is critical to
success,” Ben Jackson, senior analyst, Mercator Advisory Group's
Prepaid Advisory Service and author of the report comments. “Program
managers, whether handling open-loop or closed-loop cards, have a variety of
distribution options. Understanding those options requires a grasp of both
business and technology considerations.”
Highlights of the report include:
- The eight main distribution channels of consumer prepaid card issuers.
- The distribution channels that have remained significant despite the
changes the government mandated in the regulations implementing the CARD Act
of 2009.
- Findings from Mercator's CustomerMonitor Survey regarding card buyer's
channel preferences.
- The new ways technology advances offer to sell cards to customers and the
trends of retailer and consumer adoption.
- The business and technological considerations distribution plans need to
factor into the mix.
One of seven exhibits in this report:
This report is 19 pages long and contains seven exhibits.
Companies Mentioned in this report include: Amazon.com, Blackhawk
Networks, CoinStar, CSP, CVS, Gap, InComm, iCardMall.com , iTunes, and
Starbucks.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and
advisory services firm exclusively focused on the payments and banking
industries. We deliver pragmatic and timely research and advice designed to
help our clients uncover the most lucrative opportunities to maximize revenue
growth and contain costs. Our clients range from the world's largest payment
issuers, acquirers, processors, merchants and associations to leading
technology providers and investors.
Table of Contents
Executive Summary
Introduction
Understanding the Prepaid Distribution Channels
Customer Adoption of Prepaid Distribution Channels
Technology and Distribution: Plastic Remains the Dominant Form Factor
Conclusion
- On the Business Side, Multi-Channel Distribution Is Essential
- On the Technical Side, Diversity Will Remain
Table of Figures
- Figure 1: The Map of the Main Distribution Channels
- Figure 2: Dollars Loaded on Closed-Loop Cards Via All Channels in the
In-Store Gift Card Segment (2003-2010)
- Figure 3: Estimated and Projected Dollars Loaded Onto Closed-Loop Gift
Cards Through Card Malls (2009-2014)
- Figure 4: Customer Adoption of Prepaid Channels (2011)
- Figure 5: Locations Used to Buy Gift Cards of Any Type 2009-2011
- Figure 6: Adoption of Virtual Cards by the Top 100 U.S. Retailers
- Figure 7: Portion of the Population Who Purchased Virtual Cards in the
Previous 12 Months (May 2011)
