Cover Image
市场调查报告书

营养补充品的定位

The Art of Positioning Dietary Supplements

出版商 Euromonitor International 商品编码 243225
出版日期 内容信息 英文 fo Pages
订单完成后即时交付
价格
Back to Top
营养补充品的定位 The Art of Positioning Dietary Supplements
出版日期: 2012年05月22日 内容信息: 英文 fo Pages
简介

营养补给品,是消费者保健食品(一般用医药品)市场上的重要成长领域。

本报告提供全球消费者保健食品市场相关调查分析,尤其以营养补充品的定位为焦点,提供市场现状,成长领域和变化的推动因素,竞争环境,再加上主要企业和领导品牌等验证,及5年市场预测,为您概述为以下内容。

目录

  • 简介
  • 营养补充品的需求促进和主要定位趋势
  • 全球市场概要
  • 对比性预测:地区的定位趋势
  • 营养补充品的定位的课题与机会
  • 附录
  • 定义

调查对象

  • 过敏保健,药草/传统产品,OTC,儿童用消费者保健食品,运动营养,维他命·营养补充品,体重管理

调查内容

  • 市场规模(转变与预测)
  • 企业占有率
  • 品牌占有率
  • 流通数据
目录
Product Code: CHPOSITIONINGDIETARYSUPPLEMENTS

Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.

Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Drivers of Dietary Supplement Demand and Major Positioning Trends
  • Global Overview
  • Appendix - Additional Sources
  • Report Definitions
Back to Top