Description
Health and wellness-related food and beverage products, which had been able to increase sales even during the global economic and financial crisis and the subsequent German recession in 2009, continued to grow in value and volume terms in 2010. Best-performing products overall thereby were - as far as retail value sales are concerned - food intolerance products with a quite considerable growth rate in 2010 again, followed by better-for-you products, fortified/functional products, organic...
Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
HEALTH AND WELLNESS IN GERMANY
Euromonitor International
December 2011
LIST OF CONTENTS AND TABLES
Executive Summary
- All Main Health and Wellness Categories Continued To Grow in Germany
- Efsa Regulation Might Have Considerable Impact on Fortified/functional
- Health and Wellness Very Fragmented Regarding Competitive Environment
- No Dominant Distribution Channels in Germany
- Further Growth of Health and Wellness Expected in Germany
Key Trends and Developments
- Global Recession Has Limited Impact on Health and Wellness in Germany
- Obesity in Germany Has A Positive Impact on Bfy Products
- Demographic Trends Are Increasingly Important for Health and Wellness
- Environmental and Ethical Issues Connected With Health and Wellness
- Legal/regulatory Changes Might Have An Impact on Different Categories
Market Data
- Table 1 Sales of Health and Wellness by Type: Value 2005-2010
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
- Table 3 Sales of Health and Wellness by Category: Value 2005-2010
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
- Table 5 Health and Wellness GBO Company Shares 2006-2010
- Table 6 Health and Wellness NBO Company Shares 2006-2010
- Table 7 Health and Wellness Brand Shares 2007-2010
- Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
- Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
- Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
- Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
- National Legislation
- EU Legislation
- Sources
- Summary 1 Research Sources
- Molkerei Alois Muller GmbH & Co Kg in Health and Wellness (germany)
- Strategic Direction
- Key Facts
- Summary 2 Molkerei Alois Muller GmbH & Co KG: Key Facts
- Summary 3 Molkerei Alois Muller GmbH & Co KG: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 4 Molkerei Alois Muller GmbH & Co KG: Competitive Position 2010
- Neuform Vereinigung Deutscher Reformhauser Eg in Health and Wellness (germany)
- Strategic Direction
- Key Facts
- Summary 5 Neuform Vereinigung Deutscher Reformhauser eG: Key Facts
- Summary 6 Neuform Vereinigung Deutscher Reformhauser eG: Operational Indicators
- Company Background
- Chart 1 Neuform Vereinigung Deutscher Reformhauser eG: Reformhaus in Worth
- Private Label
- Competitive Positioning
- Schneekoppe GmbH & Co Kg in Health and Wellness (germany)
- Strategic Direction
- Key Facts
- Summary 7 Schneekoppe GmbH & Co KG: Key Facts
- Company Background
- Competitive Positioning
- Summary 8 Schneekoppe GmbH & Co KG: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 12 Sales of BFY Beverages by Category: Value 2005-2010
- Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
- Table 14 BFY Beverages Company Shares 2006-2010
- Table 15 BFY Beverages Brand Shares 2007-2010
- Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
- Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
- Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
- Table 20 Other Reduced Carb Food by Type: % Value Breakdown 2005-2010
- Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
- Table 22 BFY Packaged Food Company Shares 2006-2010
- Table 23 BFY Packaged Food Brand Shares 2007-2010
- Table 24 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
- Table 25 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 26 Sales of Food Intolerance by Category: Value 2005-2010
- Table 27 Sales of Food Intolerance by Category: % Value Growth 2005-2010
- Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
- Table 29 Food Intolerance Company Shares 2006-2010
- Table 30 Food Intolerance Brand Shares 2007-2010
- Table 31 Forecast Sales of Food Intolerance by Category: Value 2010-2015
- Table 32 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
- Table 33 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales
- Table 34 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales
Prospects
Category Data
- Table 35 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
- Table 36 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
- Table 37 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
- Table 38 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
- Table 39 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
- Table 40 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
- Table 41 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
- Table 42 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2006-2010
- Table 43 Fortified/Functional Beverages Company Shares 2006-2010
- Table 44 Fortified/Functional Beverages Brand Shares 2007-2010
- Table 45 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
- Table 46 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
- Table 47 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales
- Table 48 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales
- Table 49 Other Functional Yoghurt by Key Functional Ingredient Retail Value Sales
- Table 50 Other Functional Yoghurt by Claim Types Retail Value Sales
- Table 51 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales
- Table 52 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales
- Table 53 Functional Gum by Key Functional Ingredient Retail Value Sales
- Table 54 Functional Gum by Claim Types Retail Value Sales
Prospects
Category Data
- Table 55 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
- Table 56 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
- Table 57 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
- Table 58 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
- Table 59 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
- Table 60 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
- Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
- Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
- Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2006-2010
- Table 64 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
- Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
- Table 66 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
- Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
- Table 68 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
- Table 69 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
- Table 70 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
- Table 71 Fortified/Functional Packaged Food Company Shares 2006-2010
- Table 72 Fortified/Functional Packaged Food Brand Shares 2007-2010
- Table 73 Fortified/Functional Bread Brand Shares 2007-2010
- Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
- Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 76 Sales of NH Beverages by Category: Value 2005-2010
- Table 77 Sales of NH Beverages by Category: % Value Growth 2005-2010
- Table 78 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
- Table 79 NH Beverages Company Shares 2006-2010
- Table 80 NH Beverages Brand Shares 2007-2010
- Table 81 NH Green RTD Tea Brand Shares 2007-2010
- Table 82 Forecast Sales of NH Beverages by Category: Value 2010-2015
- Table 83 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 84 Sales of NH Packaged Food by Category: Value 2005-2010
- Table 85 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
- Table 86 NH Packaged Food Company Shares 2006-2010
- Table 87 NH Packaged Food Brand Shares 2007-2010
- Table 88 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
- Table 89 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 90 Sales of Organic Beverages by Category: Value 2005-2010
- Table 91 Sales of Organic Beverages by Category: % Value Growth 2005-2010
- Table 92 Other Organic Hot Drinks by Type: % Value Breakdown 2005-2010
- Table 93 Organic Beverages Company Shares 2006-2010
- Table 94 Organic Beverages Brand Shares 2007-2010
- Table 95 Forecast Sales of Organic Beverages by Category: Value 2010-2015
- Table 96 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 97 Sales of Organic Packaged Food by Category: Value 2005-2010
- Table 98 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
- Table 99 Other Organic Food by Type: % Value Breakdown 2005-2010
- Table 100 Organic Packaged Food Company Shares 2006-2010
- Table 101 Organic Packaged Food Brand Shares 2007-2010
- Table 102 Organic Dried Baby Food Brand Shares 2007-2010
- Table 103 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
- Table 104 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
