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市场调查报告书

消费者、市场趋势的考察:俄罗斯的护肤用品市场

Consumer and Market Insights: Skincare Market in Russia

出版商 GlobalData 商品编码 321083
出版日期 内容信息 英文 105 Pages
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消费者、市场趋势的考察:俄罗斯的护肤用品市场 Consumer and Market Insights: Skincare Market in Russia
出版日期: 2014年12月16日 内容信息: 英文 105 Pages
简介

俄罗斯是全球有数的护肤用品市场。特别是女性和中年人,护肤产品的年度使用频率最高。另一方面,从10几岁后半到20多岁的消费者,有购买符合自己年龄需求的护肤用品的趋势。还有男性的情况,购买「物有所值感」商品的趋势比女性强。消费者结合生活方式和气候、皮肤种类等因素,相信今后也会寻求个别对应的产品。

本报告提供俄罗斯的护肤用品市场相关分析,市场规模和消费者的人口结构模式,与促进消费相连的消费者主要趋势,配合消费者需求的产品开发状况,相关企业的策略性建议的内容汇整,为您概述为以下内容。

目录

  • 简介
  • 市场概要
  • 零售业者与包装
  • 各人口阶层(世代)的消费模式
  • 消费者趋势分析
  • 革新的案例
  • 应该取行动
  • 附录
目录
Product Code: CT0022IS

Summary

Consumer and Market Insights: Skincare Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Russian Skincare market is one of the largest in the world
  • Women and Mid-Lifers enjoy the most Skincare occasions in Russia on an annual basis
  • Tweens & Early Teens are most likely to look for Skincare products suited to age-related needs
  • Men are more likely to seek out better value for money Skincare product than women
  • Consumers will continue to look for individualized products based on factors such as lifestyle, climate, and skin type

Consumer and Market Insights: Skincare Market in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2008-2018 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of customers will evolve in the short-to-medium term future
  • Examples of international and Russia-specific product innovation, targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introduction
  • Market overview
  • Retailer and packaging
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Actions
  • Appendix
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