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印尼的行动服务·应用·内容市场: 预测与前景

Indonesia Mobile Services Applications Content Market - Forecast and Outlook to 2018

出版商 Asia Pacific Research Group (APRG) 商品编码 239208
出版日期 内容信息 英文 48 Pages; 26 Figures
商品交期: 最快1-2个工作天内
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印尼的行动服务·应用·内容市场: 预测与前景 Indonesia Mobile Services Applications Content Market - Forecast and Outlook to 2018
出版日期: 2014年07月01日 内容信息: 英文 48 Pages; 26 Figures



  • 图1.市场占有率-印尼的手机业者
  • 图2.印尼的手机用户
  • 图3.印尼的行动普及率
  • 图4.网际网路,宽带,数位电视服务范围的普及率
  • 图5.预付vs.月租型用户:选择预付或月租型服务的新用户比例
  • 图6.印尼的混合ARPU的达成率
  • 图8.CDMA行动宽带预测:EV-DO用户·收益增加预测
  • 图9.行动数据收益占印尼整体收益的比例
  • 图12.行动数据的收益成长(P2P SMS除外)及应用服务
  • 图13.印尼当地行动应用程序商店·门户网站的减少
  • 图14.印尼一般行动VAS内容成本:种类别
  • 图15.消费者调查:过去30天购买的行动应用程序
  • 图16.消费者调查:消费者调查:行动音乐,游戏或图形的购买频率
  • 图17.消费者调查:行动网站利用-各年龄
  • 图18.消费者调查:印尼使用LBS(定位服务)的行动用户比例
  • 图19.消费者调查:消费者调查:最想购买的手机游戏种类为以下何者?
  • 图20.消费者调查:行动装置最富有吸引力且最常被购买的音乐种类为何?
  • 图21.消费者调查:消费者调查:印尼在何处得知关于新的行动VAS及内容?
  • 图22.消费者调查:印尼在何处购买新的行动VAS及内容?
  • 图23.印尼的行动青年人部门:将在何处成长,迎接顶峰,最后并减少?
  • 图24.调查统计:年龄,性别,雇用,教育水准的摘要
  • 图25.调查统计:网际网路的主要链接点
  • 图26.调查统计:各产业职业



This 2014 market research report provides an assessment of the mobile services market in Indonesia, with focus on consumer adoption of mobile applications and how Indonesia consumers learn of new mobile apps and use them them.

Our research team provides an in-depth look at the growth segments of the mobile services business in Indonesia. We outline how Indonesia's mobile operators, application and content providers are positioning themselves to compete in Indonesia's mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 248 million people. Forecasts to 2018 are provided.

Key goals of this publication

This research report was designed to help the reader:

  • Understand the trends and issues relating to mobile apps and mobile data services market in Indonesia
  • Understand Indonesian consumer's view of their desires for mobile content and mobile applications
  • Current and forecast metrics of Indonesia's mobile subscribers, penetration and ARPU
  • Learn about some of the key local content and app providers in Indonesia
  • Learn how leading Mobile Service Providers will drive mobile application growth in Indonesia
  • Understand Indonesian consumer's buying patterns for mobile content and applications
  • Understand if there is an appetitive for mobile cloud services in Indonesia

Some of the companies discussed in this report:

  • Huawei
  • Bakrie Telecom
  • XL Axiata
  • Smart Telecom
  • Telekomsel
  • Qualcomm
  • Hutchison
  • Indosat

Table of Contents

Table of Figures and Exhibits:

  • Figure 1. Market Share - Indonesia's Mobile Operators
  • Figure 2. Indonesia's Mobile Subscribers 2008 - 2018
  • Figure 3. Indonesia's Mobile Penetration 2008 - 2018
  • Figure 4. Penetration of Internet, Broadband, Digital TV coverage
  • Figure 5. Prepaid vs. Postpaid Mobile Subscribers - Percentage of Net New Subscribers opting for Prepaid or Postpaid services
  • Figure 6. Blended ARPU Achievements in Indonesia 2006 - 2013
  • Figure 8. CDMA Mobile Broadband Forecast: EV-DO Subscriber and Revenue Growth Forecast.
  • Figure 9. Indonesia's Mobile Data Revenue as Percentage of Overall Revenue 2008 - 2018F
  • Figure 12. Revenue Growth in Mobile Data (excluding P2P SMS) and App Services , 2008 - 2018F
  • Figure 13. Current state of local Mobile Application Stores and Portals in Indonesia
  • Figure 14. Typical Mobile VAS Content Costs by Genre in Indonesia
  • Figure 15. Consumer Survey: Which Mobile App have you purchased in last 30 days
  • Figure 16. Consumer Survey: How frequently do you purchase mobile music, games or apps?
  • Figure 17. Consumer Survey: Mobile Web Usage by Age
  • Figure 18. Percentage of Mobile Users using Location Based Services in Indonesia
  • Figure 19 Consumer Survey: Which of the following mobile game genres do you find most appealing for actual purchase?
  • Figure 20. Consumer Survey: Which music genres do you find most appealing and typically purchase for your mobile device?
  • Figure 21. Consumer Survey: Where do Indonesians Learn About New Mobile VAS and Applications?
  • Figure 22. Consumer Survey: Where do Indonesians Purchase New Mobile Apps and Content
  • Figure 23. Indonesia Mobile Youth Sector - What's Growing, Peaking and Declining in 2014
  • Figure 24. Survey Demographics: Summary of Age, Sex, Employment, Education Levels
  • Figure 25. Survey Demographics - Where do you primarily access the Internet from?
  • Figure 26. Survey Demographics - Employment by Industry
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