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市场调查报告书

中小企业(SME)用行动POS(Point-of-Sale)解决方案:给手机业者、供应商的策略

Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors

出版商 Analysys Mason 商品编码 322755
出版日期 内容信息 英文 27 Slides
商品交期: 最快1-2个工作天内
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中小企业(SME)用行动POS(Point-of-Sale)解决方案:给手机业者、供应商的策略 Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors
出版日期: 2015年01月12日 内容信息: 英文 27 Slides
简介

本报告提供为了强化中小企业(SME)服务组合,与行动POS(mPOS)解决方案供应商合作的手机业者的潜在优点的相关调查,SME市场区隔显示的机会规模,SME不得不导入mPOS解决方案的理由,及补充那样服务的业者的SME客户策略和目标产品的组合等分析汇整,为您概述为以下内容。

调查内容

  • 业者是如何成为mPOS价值链的一部分,还有mPOS解决方案和核心通讯服务双方是否吸引客户的相关分析
  • 与mPOS供应商的合作在强化SME服务组合上发挥作用的摘要
  • 有导入SME取向mPOS解决方案吗,还有如何实行相关的业者案例研究

调查企业

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

关于作者

目录

This strategy report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios.

THIS STRATEGY REPORT PROVIDES:

  • an analysis of how operators can become part of the mPOS value chain and attract SME customers to both mPOS solutions and core telecoms offerings
  • a summary of the role that partnerships with mPOS vendors have in enhancing operators' service portfolios aimed at SMEs
  • case studies of operators that have deployed mPOS solutions aimed at SMEs, and how they are doing.

COMPANY COVERAGE

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

INFOGRAPHIC: SME revenue by mobile service, Western Europe, 2014-2019

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Analyst) is a key contributor to Analysys Mason's Digital Economy research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Patrick Rusby (Research Analyst) is the lead analyst for Analysys Mason's SME Strategies research programme, and contributes to the Mobile Services programme within the Consumer research practice. Patrick's areas of specialisation for SME strategies are SME technology trends and adoption, enterprise mobility, SaaS and IaaS services for SMEs and unified communications. Within Mobile Services, Patrick is focused on the MVNO market and churn-reduction strategies for operators. Patrick was previously a Research Manager for Knowledge Peers, a peer learning platform helping SME CxOs share best practice in finance, technology and telecoms. He holds a Master's degree in Contemporary British Politics from Goldsmiths College, University of London.

SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • PARTNERSHIPS WITH mPOS VENDORS ARE GOOD FOR OPERATORS
  • OPERATORS' mPOS BUNDLES FOR SMEs SHOULD BE FLEXIBLE YET TARGETED
  • PARTNERSHIPS WITH OPERATORS CAN INCREASE THE REACH OF mPOS VENDORS
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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