欧洲固定宽带市场：预测及分析（2011-2016年） 是由出版商Analysys Mason在2011年11月所出版的。
这份英文市场调查报告书价格从美金7999起跳。
中东欧网路服务供应商（ISP）虽仍专注于获得客户，西欧却明显转移至维持客户上。
本报告为，汇整欧洲固定宽带市场、西欧及中东欧（CEE）市场发展概要，并以技术别、收益区隔别提供全户口固定宽带普及率及连接等主要指标预测，摘要如下。
实施概要
建议
预测
预测：整体
- 固定宽带占有欧洲宽带上网之比例于预测期间中将缩小
- 固定宽带因固定语音连接之市场占有率增加而组成
- 不受中东欧稳定成长影响，西欧今后将占有绝大欧洲市场
- 欧洲稳定固定宽带成长，将带动FTTB发展
- 欧洲固定宽带因消费者主导而成长
- 欧洲固定宽带收益成长受到ARRPS下跌之负面影响
- 欧洲固定宽带回线之VoIP（语音通话IP）及IP电视服务普及，使预测期间中缓和成长
预测：中东欧（CEE）
- CEE占有欧洲新申办固定宽带上网之绝大部分
- 固定宽带稳定普及为CEE带来大幅度之成长
- 房屋用FTTB将成为不需电缆CEE之第2固定宽带技术
- 俄罗斯及土耳其占有绝大之CEE成长
- 斯洛维尼亚和爱沙尼亚维持固定宽带家庭普及率之龙头
- CEE之ISP于住宅相同，于商业领域中具有成长机会
- CEE中，房屋用宽较商务宽带具有价值
- CEE因为多元服务之一部分，预计VoIP将可稳定成长
预测：西欧
- 西欧固定宽带市场中，行动宽带持续增加，接近饱和
- 西欧固定语音连接中之固定宽带普及率固定于2016年止将近75%
- 电缆将以第2固定宽带技术之姿于西欧维持其地位
- 德国之崛起促进西欧固定宽带成长
- 瑞士固定宽带用户普及率于2016年将超越荷兰
- 商业固定宽带之成长将于西欧式微
- ARRPS下跌与西欧上网增加伴随之收益几乎抵消
- 2012年止顺利之成长后，西欧VoIP将急遽式微
市场定义
- 本报告含欧洲30国以上之预测
- 附录数据提供之指标
- 本报告用语定义
作家及Analysys Mason
- 作家
- 著作权及免责声明
- Analysys Mason
- Analysys Mason之调查
- Analysys Mason之谘询
Excel数据：以下指标变化及5年预测
- 宽带上网：技术别（DSL、电缆调制解调器、房屋用FTTB、其他宽带上网）、区隔别（商业、房屋）
- 宽带固定站点：固定宽带上网数、区隔别（商业、房屋）
- 固定站点：用户及商业站点总数、使用于固定宽带普及率之计算
- 固定宽带普及率：用户及中小型商业站点（员工未满500人）之固定宽带普及率
- 固定宽带零售收益、各年度别、技术别（DSL、电缆调制解调器、房屋用FTTB、其他）、区隔别（商业、房屋）
- 固定宽带站点零售收益（ARRPS）、各年度别、技术别（DSL、电缆调制解调器、房屋用FTTB、其他）、区隔别（商业、房屋）
- IP电视固定站点：传统IP电视服务具有之站点数
- VoIP固定站点：具有VoIP服务之站点数、区隔别（商业、房屋）
Abstract
" ISPs in Central and Eastern Europe continue to focus on customer
acquisition, but the focus in Western Europe is clearly shifting towards
customer retention."
This report provides an overview of the key top-level metrics for the European
fixed broadband market during the forecast period, such as household
penetration, connections by technology and revenue by segment. It also
compares the market developments in Western Europe and in Central and Eastern
Europe.
The included Excel data annex provides historical data and five-year forecasts
of the following metrics:
- broadband connections, split by technology (DSL, cable modem,
residential FTTB and other) and segment (business and residential)
- broadband fixed sites - the total number of fixed broadband
connections, split by segment (business and residential)
- fixed sites - the total number of households and business sites,
used to calculate fixed broadband penetration
- fixed broadband penetration - fixed broadband penetration for
households and small and medium-sized business sites (that is, businesses with
up to 500 employees)
- fixed broadband retail revenue, for each full year, split by
technology (DSL, cable modem, residential FTTB and other) and segment
(business and residential)
- fixed broadband average retail revenue per site (ARRPS), per year,
split by technology (DSL, cable modem, residential FTTB and other) and segment
(business and residential)
- IPTV fixed sites - number of sites with traditional IPTV services
- VoIP fixed sites - number of sites receiving VoIP services, split
by segment (business and residential).
Figures are provided for Europe as a whole, for Western Europe and Central and
Eastern Europe, and for 30 individual countries.
Table of Contents
- 6.Document map - Executive summary
- 7.Executive summary [1]
- 8.Executive summary [2]
- 9.Document map - Recommendations
- 10.Recommendations - Central and Eastern Europe
- 11.Recommendations - Western Europe
- 12.Document map - Forecast
- 13.Document map - Forecast: Overall
- 14.Fixed broadband's share of total broadband connections in Europe will
decline over the forecast period
- 15.Fixed broadband will account for a growing share of European fixed
voice connections
- 16.Western Europe continues to account for the bulk of the European
market, despite stronger growth in CEE
- 17.Modest fixed broadband growth in Europe will be driven by residential
FTTB
- 18.European fixed broadband will be growth driven by consumers
- 19.European fixed broadband revenue growth will be adversely affected by
falling ARRPS
- 20.Penetration of VoIP and IPTV services on European fixed broadband lines
will grow moderately in the forecast period
- 21.Document map - Forecast: Central and Eastern Europe
- 22.CEE will account for nearly half of all new fixed broadband connections
in Europe
- 23.Modest penetration of fixed broadband leaves considerable scope for
growth in CEE
- 24.Residential FTTB will overtake cable as the second-largest fixed
broadband technology in CEE
- 25.Russia and Turkey will account for most of the growth in CEE
- 26.Slovenia and Estonia will maintain their lead in fixed broadband
household penetration
- 27.ISPs in CEE have growth opportunities in the business segment, as well
as the residential
- 28.Residential broadband will hold its value better than business
broadband in CEE
- 29.VoIP is poised for strong growth as part of a multiservice proposition
in CEE
- 30.Document map - Forecast: Western Europe
- 31.Western European fixed broadband market is approaching saturation as
mobile broadband keeps growing
- 32.Fixed broadband penetration of fixed voice connections will be nearly
75% in Western Europe by 2016
- 33.Cable will maintain its position as the second-largest fixed broadband
technology in Western Europe
- 34.Germany will emerge as the main driver of growth in Western European
fixed broadband
- 35.Switzerland will overtake the Netherlands in 2016 in terms of fixed
broadband household penetration
- 36.Business fixed broadband growth will stall in Western Europe
- 37.Decline in ARRPS will nearly offset the revenue increase from growth in
number of Western European connections
- 38.After a steady increase up to 2012, growth in VoIP in Western Europe
will slow dramatically
- 39.Document map - Market definition
- 40.This report includes forecasts for 30 individual countries of Europe
- 41.The data annex provides the following measures
- 42.This report employs the following definitions
- 43.Document map - About the author and Analysys Mason
- 44.About the author
- 45.Copyright and disclaimer
- 46.About Analysys Mason
- 47.Research from Analysys Mason
- 48.Consulting from Analysys Mason
List of figures
- 7. Figure 1: Fixed broadband connections by technology and
household penetration, Europe, 2010 - 2016
- 8. Figure 2: Fixed broadband service revenue and ARRPS, by
segment, Europe, 2010 - 2016
- 14. Figure 3: Fixed broadband connections as a percentage of all
broadband connections, Europe, 2010 - 2016
- 15. Figure 4: Fixed broadband connections as a percentage of fixed
voice connections, Europe, 2010 - 2016
- 16. Figure 5: Fixed broadband connections by region, Europe, 2010
and 2016
- 16. Figure 6: Fixed broadband service revenue by region, Europe,
2010 and 2016
- 17. Figure 7: Fixed broadband connections by technology and
household penetration, Europe, 2010 - 2016
- 18. Figure 8: Fixed broadband connections by segment, Europe, 2010
- 2016
- 19. Figure 9: Fixed broadband service revenue and ARRPS, by
segment, Europe, 2010 - 2016
- 20. Figure 10: Penetration of VoIP and IPTV on fixed broadband
connections, Europe, 2010 - 2016
- 22. Figure 11: Fixed broadband connections as a percentage of all
broadband connections, CEE, 2010 - 2016
- 23. Figure 12: Fixed broadband connections as a percentage of
fixed voice connections, CEE, 2011 - 2016
- 24. Figure 13: Fixed broadband connections by technology and
household penetration, CEE, 2010 - 2016
- 25. Figure 14: Countries with the highest number of fixed
broadband connections, CEE, 2010 - 2016
- 26. Figure 15: Countries with the highest fixed broadband
household penetration, CEE, 2010 and 2016
- 27. Figure 16: Fixed broadband connections by segment, CEE, 2010 -
2016
- 28. Figure 17: Fixed broadband service revenue and ARRPS, by
segment, CEE, 2010 - 2016
- 29. Figure 18: Penetration of VoIP and IPTV on fixed broadband
connections, CEE, 2010 - 2016
- 31. Figure 19: Fixed broadband connections as a proportion of all
broadband connections, Western Europe, 2010 - 2016
- 32. Figure 20: Fixed broadband as a percentage of fixed voice
connections, Western Europe, 2011 - 2016
- 33. Figure 21: Fixed broadband connections by technology and
household penetration, Western Europe, 2011 - 2016
- 34. Figure 22: Countries with the highest number of fixed
broadband connections, Western Europe, 2010 - 2016
- 35. Figure 23: Countries with the highest fixed broadband
household penetration, Western Europe, 2010 and 2016
- 36. Figure 24: Fixed broadband connections by segment, Western
Europe, 2010 - 2016
- 37. Figure 25: Fixed broadband service revenue and ARRPS, by
segment, Western Europe, 2010 - 2016
- 38. Figure 26: Penetration of VoIP and IPTV on fixed broadband
connections, Western Europe, 2010 - 2016
- 40. Figure 27: Countries covered in this forecast report
|
