为建构有效WiMAX网路的ROI计画
赞助企业： Redline Communications

本商业及网路规划研讨会将由Redline Communications的小组及Yankee Group、Maravedis、WiMAX 20/20的资深顾问和1家以上的服务业者共同主持。在本议程中，参与者将分享Redline Communications小组的WiMAX网路规划及建构经验。同时，为了说明WiMAX网路的商业规划流程及透过WiMAX网路建构达成目标ROI的方法，将会有具体的商业个案说明。

Session Leader Wally Swain Senior Vice President, Emerging Markets, Yankee Group

Welcome and Workshop Introduction

Fixed WiMAX is here now and already viable and profitable. Mobile WiMAX is coming but not ready for deployment in emerging markets. Initial deployments of 802.16e WiMAX technology may be used for fixed and nomadic rather than mobile broadband. There is a need to match available spectrum and licensing process to appropriate services. Availability of certified products will add future guarantees. Key considerations include time to market vs. lost revenue, cost per Subscriber vs. price of CPE, business broadband vs. consumer bundled services opportunities.

Session Leader Wally Swain Senior Vice President, Emerging Markets, Yankee Group

WiMAX Network Business Planning

This session helps service provider to gain insight of best practices in WiMAX network business planning. Specific business cases will be given to illustrate WiMAX network business planning process, based on operator case studies. This session will also provide a business focus on the use of spectrum. How much, why, how to optimize for spectrum for business, efficiency of use, license conditions, etc.

Session Leader Adlane Fellah President and CEO Maravedis Inc.

WiMAX Operator Services and Key Metrics Analysis

Corporate and Residential customers are demanding new and cost-effective wireless broadband services. This workshop session is designed to introduce service providers to customer requirements for broadband Internet access, VoIP and Video. Particularly, this session will also discuss issues around urban versus rural deployments, and wireless fixed, nomadic and mobile broadband, and assess the hype about Triple Play Services.

Maravedis will present some of the key findings of its premium WiMAXCounts Operator Tracking Service, which covers over 250 WiMAX operators across 90 countries. During this session Adlane Fellah will provide a reality check of BWA/WiMAX deployments and best practices worldwide. In particular, this session will review the following:

• What services and applications are driving the adoption of broadband wireless for residential and business customers?
• What service revenues are WIMAX operators are able to generate and what is the trend?
• Latest Q2 2008 WiMAX statistics for residential and business ARPU by region and market segment?
• How many subscribers are adopting WiMAX and at what pace?
• What are the regional differences in the business case for WiMAX?

Session Leader Kevin Suitor VP, Redline Communications

Network Design and Services Architecture

A leading infrastructure vendor will share their insight on helping service providers to create an optimal network and service architecture. WiMAX is the first open standard designed to interface natively with other open standards (MPLS, etc.). In this session you will examine the WiMAX architecture as defined by the WiMAX Forum. WiMAX is a robust, cost-effective solution for delivering services for data, voice and video. In this session you will learn how traditional services can be delivered on a WiMAX service delivery architecture. This session will also provides the fundamentals of the Media Access Control layer in WiMAX and the features that allow WiMAX to offer Triple Play services, seamlessly, over an All-IP network infrastructure.

Session Leader Kevin Suitor VP, Redline Communications

Network Deployment and Optimization

A leading infrastructure vendor will share their insight on helping service providers to deploy and optimize their networks. In this session you will learn the importance of open standards-based management systems, seamlessly integrating your all of the elements of your network. CDR-OSS or AAA, or Greenfield, WiMAX will integrate with your requirements. In this session, the business rationale for self provisioning and installation, SLA’s and best practices for service delivery will be demonstrated.

	Workshop Leader Kevin Suitor VP, Redline Communications
	Featured Presentation Haig Sarkissian Principal Consultant, WiMAX 20/20

Business Planning Workshop: Latin America and the Caribbean

More than 30 licensees and greenfield operators will be implementing WiMAX networks during the next year in Latin America and the Caribbean. Many of these operators will emphasize fixed and nomadic broadband services, including VoIP. The emphasis of this business planning workshop will be the go-to-market, service and pricing strategies for business and consumer markets. WiMAX 20/20 will leverage its WiROI business planning tool to present an informative and engaging case study of a WiMAX network initiative in the CALA region.