参加者信息

6月11日 | WORKSHOP

Evolution to Next-Generation Mobile Technology Solutions

6月12日 (上午) | MAIN CONFERENCE

Opening Keynote Session
1 Ministerial Welcome Address

2 Plans, Policies and Priorities to Develop Next Generation Telecoms Infrastructure and Services – Opportunities and Challenges over the Next 5 to 10 years

3 The Incumbent Operator's Perspective: Development Plan for Vietnam乫s Telecoms Network: Today, Tomorrow and A Long Term Outlook

4 International Perspective: The Status and Future Plans for 3G and WiMAX - What are the Opportunities for Vietnam (Network Technology Choices, Handsets, Services and Applications)

5 Preparing for the Mobile Revolution in Vietnam: Deploying the Suitable Network Technologies, Business Models and Service Innovation Strategies for an Emerging Market

6 Emerging Opportunities with Low Cost Networks and Ultra Low Cost Wireless Devices for Developing Markets and Revenue Streams

7 Playing in a Robust Market: Subscribers, Network Deployment and Challenges

8 Industry Roundtable: Building Innovation Capability with the Right Telecoms Technologies to Meet Vietnam乫s Infrastructure Development Plan and Requirements

Networking Lunch
Special Guest of Honour: Dr Le Doan Hop,Minister of Information & Communications

6月12日 (下午)

Track A : Mobile Network

9 The Road Ahead: Achieving Success in Equitization,Technology and Commercial Goals

• Preparing for 3G and other next-generation technologies
• Achieving commercial goals such as market share, ARPU, marketing strategies and customer satisfaction
• Key milestones in equitization and challenges

10 CAPEX Optimization of GSM/UMTS Networks by Using Common Core Elements

• Understanding how to achieve a return on investments for 3G network in developing markets
• To what extent is a GSM/UMTS network the optimum solution?
• How to use MSC servers and media gateways to allow common core part based on IP protocol
• How to configure a network to make it neutral to radio interface

11 Delivering Better Service Quality to Your Mobile Subscribers

• Reviewing mobile network performance and optimization
• Minimizing call drops and improving clarity
• Cost effective measures for good network performance and optimization

12 Designing an Efficient Mobile Device Distribution Framework for Vietnam

• Building professional distribution models
• Implication of retail companies creating their own distribution models
• Foreign entrants

13 Next-generation Service Innovation for Mobile Subscribers in Emerging Markets (Mobile Internet, m-Commerce and VoIP)

• Enabling 3G to provide high-quality data transmission services at reasonable charges
• Trials and development
• Building a sound business case
• Key learning points from recent trials or deployment

VIP Dinner
Hosted by the Ministry of Information & Communication

Track B : Broadband Networks

9 Delivering Voice and Data Services on Nextgeneration Networks

• Focusing on QoE and technology to gain a competitive edge
• Overcoming the technological hurdles to stay ahead of the competition in providing quality IP multimedia services in the most cost-effective way, with the introduction of new multimedia services such as data, audio, video and social networking
• Moving from circuit switched technology to packet switched technology

10 Integrating Triple Play Delivery to Energize the Vietnam Telecoms and Mass Media Markets

• Key trends in network architecture and technologies
• Building a suitable infrastructure for a sustainable and developing market
• End user provisions and seamless convergence of triple play services
• Building the right business models for revenue generation and revenue sharing

11 Improving Broadband Facilities for Vietnam

• Deploying the right optical and broadband access solutions
• Improving the quality of internet access
• Delivering online music, video, games and downloads.
• Understanding the topology for effective network planning
• Updates from the Lao Cai Projects

12 Opportunities and Challenges of IPTV Service

• Emergence of a converged telco/media market in Hong Kong
• PCCW IPTV case study: outlining now TV
• Investigating the new business opportunities of IPTV
• Understanding the necessary factors to reposition IPTV from a defensive player to a market leader

13 Delivering Broadband to Rural Communities to Bridge the Digital Divide

• Working with national and regional government agencies
• Working the business model for rural broadband
• Balancing between national agenda government requirements and commercial returns

VIP Dinner
Hosted by the Ministry of Information & Communication

6月13日

Market Opportunities & Financing Options

1 Equitization and Regulatory Challenges During Times of Liberalization and Increased Competition

• The equitization process
• Qualifying as a foreign strategic partner
• Difficulties in successfully equitizing large SOEs and solutions
• Issues for strategic investors in newly-equitized telecoms companies

2 Sustaining Rapid Market Growth with a Sound Restructuring Plan in an Emerging Telecoms Market

• Understanding the key considerations and implication of consolidation
• Reviewing the various restructuring models around the world
• Executing a restructuring plan to encourage market growth and cost efficiency

3 Financing the Vietnam Telecoms Infrastructure Development Plan

• Capital requirements
• Risk assessment and opportunities
• Project financing options

4 A Realistic Market Status Report and Forecast of the Vietnam Telecoms Market

• Benchmarking Vietnam's telecoms sector against the region
• Using the right numbers in your business planning
• Forecast of Vietnam's telecoms market
• Implications for marketing strategy

5 Operator Panel: Key Commercial and Technological Considerations for Building the Critical Broadband and Mobile Telecoms Networks to Support Vietnam's Emerging Economy

• Identifying and delivering affordable and appropriate telecoms services
• Key considerations for building the right business models for the Vietnam Telecoms Industry
• Technology assessment and deployment experiences Participants: Mix of local and international operators and vendors

Networking Lunch
Making Technologies Work in Vietnam : Business Models, Technology Choice and Go-to-Market Strafegies

6 Making the Business Case for WiMAX in Emerging Markets like Vietnam

• Key learning points from deployments in other emerging markets
• Analysis of how chipset and equipment costs are likely to change and the effect on profitability
• Introducing the right types of services for WiMAX networks

7 NGN Oriented Development Strategy Considerations on NGBWM, Frequency Planning and Technology Evolution

• NGN vs NGI, NGBWM, as well as GENI, FIND and HTN
• Frequency planning and technology evolution for NGBWM
• Development strategy considerations on market and applications

8 Delivering VoIP Service Over The New Low-Cost IP Network

• Evaluating the different VoIP business models
• Overview of standards and key technical issues
• Understanding the impact that VoIP is likely to have on telecoms operators' long-term strategies
• How can fixed and mobile operators reconfigure their networks to support VoIP?
• Understanding the VoIP opportunity for ISPs and cable operators

9 Assessing the Regulatory, Cost Saving and Technical Difficulties of Network Sharing

• Understanding the economics and other benefits
• Regulatory framework to support effective network sharing arrangements
• Comparing the scenarios for broadband and mobile
• Opportunities for MVNOs

Achieving Customer Satisfaction and Loyalty

10 Improving Customer Service to Reduce Customer Churn and Boost ARPU

• Troubleshooting and communicating with customers to rectify poor network performance
• Enhancing your call centre to turn customer service from a cost centre to a revenue generating function
• Training and resource planning
• What are the pros and cons of outsourcing the customer service function?

Overcoming Commercial Issues

11 Establishing Fair Interconnection Agreements

• Establishing the right technical standards for effective interconnection arrangements
• Increasing the accuracy for fairer interconnection settlements
• Managing the timescale for rebalancing and de-averaging tariffs

12 Optimizing Pricing Strategies in an Emerging Market

• What are the potential pricing pitfalls and how can you avoid them?
• Applying proven methodologies, sophisticated analytical tools and extensive practical experience to optimally align your tariffs with your strategic goals
• Tying your pricing strategy with an efficient cost modeling and overall market strategy (supporting positioning and brand values)

13 How to Increase ARPU by Introducing Innovative New Services

• What is the commercial potential of Mobile TV in Vietnam?
• Delivering a range of VoIP telephony services
• How to introduce affordable content services like online gaming
• Introducing the right value-added services for Vietnam