WAC focus day
08.50 Chairs Welcome & Introduction
Shira Levine, Directing Analyst, Next Gen OSS & Policy, Infonetics
09.00 Keynote Panel Discussion: WACs role in the operator evolution to become a smart pipe
- Working in a unified manner while providing a unique customer service
- The importance of simplifying the process for developers
- Updates from leading operators timelines for WAC implementation
Martin Prosek, Manager, VAS Platform Development, O2, Czech Republic
Group Strategy, Telekom Austria Group, Austria
Marcus Dormanns, Head of Product Evolution, Deutsche Telekom AG, Germany
09.45 Telenors WAC platform pilot analysing the findings to show the future direction of WAC
- Feedback from users of Telenors WAC platform
- The importance of undertaking an application quality check
- Compliant platforms & plans for wider commercial deployments
10.15 Networking Break
11.00 WAC 3.0 an update from the Wholesale Applications Community
- How does WAC correlate with W3C and HTML5?
- Building on WAC 2.0
- What the future holds WACs aims and intentions over the coming 12 months
11.30 WAC 3.0: API updates
- The role of network-side APIs and how they complement device-side capabilities
- In-Application billing: implementing cross-network in-app billing, authentication and authorisation
12.00 Seamless Integration of a WAC Front Store
- Key Challenges and lessons learned
- What the future holds for WAC within Telekom Austria Groups network
12.30 Networking Lunch
14.00 KWAC Korean initiative to promote WAC
- Analysing the success of KWAC, an integrated content marketplace
- WAC-based collaborative storefront getting the desired apps on board and integrating them into the network
- Pulling together common technologies and enabling developers to work more easily with network components
14.30 App developer perspective: How will WAC impact on developers?
- What is the main reason for developers choosing one platform over another?
- Likely impact of WAC what developers will expect
- Revenue sharing options from the developers perspective
15.00 Industry Debate: What does the future hold for WAC and how do we get there?
- Should the industry just focus on the minimum set of guidelines now to get WAC up and running and down the line increase specs? Is this already what is happening?
- Is WAC moving at the speed / direction it should
- How to ensure widespread adoption reaching out to all interested parties to guarantee universal use
Usman Ali Akbar, Senior Project Manager Group Synergy, PTCL, Pakistan
Jonas Wilhelmsson, Marketing Director eStore, BU Multimedia, Ericsson, Sweden
15.45 Networking Break
16.15 WAC Identity Enabler Trial of DT, SKT, AT&T, Telenor and Vodafone
- Cross operator identity demo scenarios and use-cases
- Using mobile authentication for web-services
- Providing validated user-attributes for personalized services in a privacy ensured way
- Operator payment options and future identity use-case scenarios
16.45 Analysing the purpose and potential of WAC what does the future hold?
- What can the initiative enable operators to achieve will it reduce churn / increase ARPU / increase market share, etc?
- What revenues can operators expect to generate from launching their WAC storefront?
- Why have previous operator owned application stores struggled and how will WAC make a difference?
17.15 End of WAC Focus-day
