0800 REGISTRATION

0900 SPEED NETWORKING SESSION

0925 CHAIRMAN’S OPENING REMARKS
LOH MUN YEW | Founder
Mobile Monday Singapore

UPDATES AND OVERVIEW OF MOBILE VAS LANDSCAPE IN ASIA

0930 UNDERSTANDING THE EVOLUTION OF MOBILE CONTENT IN ASIA – THE REALIZATION OF EXCITING NEW REVENUE STREAMS

• Examining new opportunities and trends of Mobile VAS in Asia
• Identifying growth drivers for the ecosystem
• Overcoming the barriers for continuous evolution of compelling Mobile VAS offerings in the Asian market

THIVANKA RANGALA | Group Chief Commercial Officer
Dialog Telekom, SRI LANKA

1000 INNOVATIVE MOBILE VAS OFFERINGS
UNDERSTANDING THE CREATION OF VALUE ADDED SERVICES THAT SELLS

• Evaluating the process of creating value added services considering as a market
• Identifying VAS offerings that that is being perceived well and how do we improve them

PRAJAY GANDHI | Senior Manager, VAS & CRM
Cellucom, UAE

COMMERCIAL ISSUES OF DEVELOPING MOBILE VAS STRATEGIES

1030 EXAMINING EFFECTIVE BUSINESS MODELS FOR ENSURING PROFITABLE MOBILE VAS OFFERINGS IN ASIA

• The illusive search for killer apps which entice opcos to invest heavily on capex mindlessly
• Need for maturity in taking VAS offerings seriously

SERAJUS SALEHEEN | Head, VAS Operations
Grameenphone, Bangladesh

1100 MORNING REFRESHMENTS

1130 MOBILE VAS 2.0; STRATEGIES IN MAXIMIZING THE GROWTH POTENTIAL

• What changes from mobile VAS 1.0 to mobile VAS 2.0
• The core services in mobile VAS 2.0

PEGGY KUO | Executive Director
APAC Consulting Media, Singapore

1200 EFFECTIVELY UTILIZING VAS LIFE CYCLE MANAGEMENT IN DIFFERENTIATING MOBILE VAS STRATEGIES

• The vertical integration of all access channels for single content to ensure complete VAS Ecosystem and penetration in all segment
• Understanding your Subscriber’s profile is the key to coming up with outstanding Mobile VAS offerings

AHMED ARMAAN SIDDIQUI | Head
Business Development and Strategic Initiatives
Citycell, BANGLADESH

1230 BREAK-OUT GROUP DISCUSSION: REVENUE SHARING STRATEGIES FOR MOBILE VAS – REVEALED

• Understanding how revenue sharing models are being viewed in today’s fast evolving market of Mobile VAS
• Enumerating the pros and the cons of getting into the revenue sharing scheme
• What do you need to consider for sharing you revenues to your partners?

SERAJUS SALEHEEN | Head, VAS Operations
Grameenphone, BANGLADESH

1315 NETWORKING LUNCH

Latest Technology Advancements & Innovations on Mobile VAS - Track 1
CONVERGENCE, LOCATION BASED SERVICE (LBS), MOBILE ENTERNTAINMENT & MESSAGING

1415 UNDERSTANDING THE EFFECTS OF CONVERGENCE TO THE DYNAMIC LANDSCAPE OF MOBILE VAS

• Presentation of innovative ideas and services available in the market
• Evaluating opportunities
• Understanding the Value chain
• The Future of Creating Mobile VAS in the Converging World: Overcoming Challenges and Realizing Profitability

Moderator:
ERIC BARBIER | Managing Director
Transfer to, SINGAPORE
Panelists:
STEFAN WESSELS | Co-Founder
Breakdesign.com
AHMED ARMAAN SIDDIQUI | Head
Business Development and Strategic Initiatives
Citycell, BANGLADESH

1500 THE EVOLUTION OF LOCATION BASED SERVICES IN ASIA OPPORTUNITIES AND CHALLENGES

• Evaluating the current value chain of Location Based Services
• Presentation of innovative ideas and advancements in the LBS space
• Value proposition of LBS for the telecommunications industry

Moderator:
GOH YIPING | Managing Director
Human Network Labs, SINGAPORE
Panelists:
JOHN MARTINEZ | Senior Manager, Marketing
Maxis, MALAYSIA
MANUEL MUÑOZ | Director, Marketing & Client Services
NAVTEQ, SPAIN

1545 AFTERNOON REFRESHMENTS

1600 THE EVOLUTION OF MOBILE GAMING

• Understanding the mobile games market and the opportunity for growth in Asia
• Case Study: How to use mobile gaming to acquire and retain customers
• What does the future hold for mobile gaming?

JAMES GRAY | Sales and Marketing Director, APAC
Electronic Arts Mobile

1620 UNDERSTANDING THE DYNAMICS OF FAST CHANGING LANDSCAPE OF MOBILE ENTERTAINMENT

• Evaluating ecosystem efforts in providing and offering exciting services in the Mobile Entertainment space • Innovations in Mobile games, imaging, TV and music
• Understanding the value chain and the role that everyone needs to play
• Assessing the profitability of Mobile Entertainment using consumer behavior
• Understanding How you can Utilize Your Mobile Entertainment Offerings in Maintaining Customer Loyalty and Increasing Your Revenue Streams

Moderator:
JAMES GRAY | Sales and Marketing Director, APAC
Electronic Arts Mobile
Panelists:
EUGENE HERNANDEZ | Head, Telco Relations
ABS CBN, PHILIPPINES
ASHLEY BALLESTEROS | Communications & Business Development Manager
Rossking Media, PHILIPPINES
QUASER ZAMAN | Manager, Value Added Services
Orascom Telecom, BANGLADESH

1700 INNOVATING YOUR STRATEGIES IN CREATING NEW REVENUE STREAMS THROUGH THE USE OF MOBILE MESSAGING

• Examining Ways in innovating your mobile messaging service offerings to your customers: • SMS • MMS • IM
• What are the challenges that the mobile messaging space if facing right now at what are the available solutions
• Redefining mobile messaging

Moderator:
BOUDEWIJN PESCH | President, Mobile Alliance
Managing Director, Acision, APAC
Panelists:
HASLINA DAWAM | Gen. Manager, Messaging & Support Celcom, MALAYSIA
SACHIN GUPTA | National Head, SMS & USSD VAS
TATA Docomo, INDIA
JS WONG | CEO
Talariax, SINGAPORE

1745 END OF DAY ONE

0915 CHAIRMAN’S OPENING REMARKS
PHIL INJE CHANG | Mobile and Media Consultant
Practical Innovation and Change, JAPAN

0930 EVALUATING NEW TRENDS IN GETTING END USERS HOOKED IN USING INNOVATIVE APPLICATIONS THROUGH APPS STORES

• How do we define App Stores in Asia and what are the complexities of it’s ecosystem
• Evaluating business cases and landscape of apps stores in Asia
• Overcoming the barriers for continuous evolution of compelling Mobile VAS offerings in the Asian market
• Examining the trends and how effective our strategies towards achieving the real value of Apps Stores

UMAR AKRAM | CEO
Mobile Weaver, DENMARK

1000 UNDERSTANDING THE VALUE OF VOICE ACTIVATED MOBILE VAS SERVICES TO TAP ON THE HUGE POTENTIAL OF RURAL MARKET

• Developing a strategy to create new market niche through the use of your Mobile VAS offerings
• What is the business case for voice activated mobile VAS services?
• Case study of the rural India and how voice activated VAS services are being perceived
• What kind services are already available and can be seen in the market and its impact to the market

RAJA MANOHAR | Head, Mobile VAS
Hexolabs, INDIA

1030 EXAMINING THE LATEST TRENDS FOR APPS STORES AND IT’S IMPACT ON MOBILE VAS

• Understanding the need for Mobile Apps stores and why is making an impact in our consumer’s lifestyle
• What are the latest innovations in the Apps Stores space

Moderator:
PHIL INJE CHANG | Mobile and Media Consultant
Practical Innovation and Change, JAPAN
Panelists:
UMAR AKRAM | CEO
Mobile Weaver, DENMARK
LOH MUN YEW | Founder
Mobile Monday SINGAPORE
ANUSHKA RANASINGHE | Asst. Mgr. Mobile Advertising Dialog Telekom, SRI LANKA

1100 MORNING REFRESHMENTS

1130 IDENTIFYING AND ENUMERATING SOLUTIONS IN
OVERCOMING CHALLENGES IN INCORPORATING
MOBILE VAS TO HANDSETS AND DEVICES

• Understanding the best ways of incorporating VAS and contents into the mobile phone

SAADULLAH SHEIKH | Principal Technology
Expert (Planning and Optimization)
Project Manager Technology Department (Core,
GPRS, VAS and IN Projects)
Telekom Malawi, MALAWI

1200 UNDERSTANDING THE MOST EFFECTIVE WAYS OF CONTENT ACQUISITION PROCESSES OF IMPROVING MOBILE VAS SERVICES

• Evaluating the process of content acquisition
• Eliminating barriers that will make the process more accurate and progressive
• Creation of innovative content for the mobile users

TAREQ GHOSHEH | Founder
The Green Fridge; The house of creative ideas

1230 BREAK-OUT GROUP DISCUSSION: THE ROAD AHEAD FUTURE OF MOBILE VAS IN ASIA; OPPORTUNITIES AND CHALLENGES

Session Moderator:
COLIN MILES | Board Member, MEF Asia,
VP, i-Pop, SINGAPORE

1315 NETWORKING LUNCH

LATEST TECHNOLOGICAL ADVANCEMENT AND INNOVATIONS ON MOBILE VAS - TRACK 2
MOBILE COMMERCE, MOBILE INTERNET, MOBILE SOCIAL NETWORKING & MOBILE ADVERTISING

1415 EVALUATING THE LATEST TECHNOLOGY ADVANCEMENTS ON MOBILE COMMERCE

• Recent Innovation within the major segments of Mobile commerce.. what works and what doesn’t work
  • Mobilizing banking information (replacement of IVR type services)
  • Mobilizing transactions (adjacency to internet banking)
  • Mobile Money Transfer
  • POS payments (NFC)
• Understanding the challenges that the mobile commerce space is facing right now and how we can overcome these challenges to move towards the realization or real value of Mobile Commerce for the consumers
• The Road Towards Successful Implementation of Mobile Commerce Service Offerings

Moderator:
CHRIS EYLES | Strategy Director
InterAcct Solutions Group, SINGAPORE
Panelists:
RAVI ABEYSEKARA | Director, Program Management
mChek, SRI LANKA
THIVANKA RANGALA | Group Chief Commercial Officer
Dialog Telekom, SRI LANKA
ERIC BARBIER | Managing Director
Transfer To, SINGAPORE

1500 ACCESSING INTERNET THROUGH YOUR MOBILE PHONE THE REALIZATION OF NEXT GENERATION MOBILITY

• Presentations on innovations made in the Mobile Internet Space
• Uncovering the real value of mobile internet to the end users
• Challenges that you need to overcome in providing mobile internet services
• The Future of Mobile Web in Asia – The Value Proposition of Ubiquitous Internet Connectivity

Moderator:
TAREQ GHOSHEH | Founder
The Green Fridge; The house of creative ideas
Panelists:
MALCOLM WONG | Director, International Partnerships
BuzzCity, SINGAPORE
PRAJAY GANDHI | Senior Manager, VAS & CRM
Cellucom, UAE
QUASER ZAMAN| Manager, Value Added Services
Orascom Telecom, BANGLADESH

1545 AFTERNOON REFRESHMENTS

1615 CREATING A NEW KIND OF LIFESTYLE FOR THE
MOBILE PHONE USERS

• Understanding the market for Mobile Social Networking in Asia
• Presentation of innovative ideas and services available in the market
• Challenges we are looking at and solutions available for us to utilize
• The Future of Mobile Social Networking – What lies ahead the road of Mobile Social Networking

Moderator:
JAIME OCAMPO | APAC Head, Business Devt. Mobile
Friendster
Panelists:
ROHIT SAWNEY | General Manager, VAS
Virgin Mobile, INDIA
JOHN MARTINEZ | Senior Manager, Marketing
Maxis, MALAYSIA

1700 MAXIMIZING YOUR MARKETING CAPABILITIES THROUGH MOBILE ADVERTISING

• Evaluating the impact of advertising through the mobile phone – The company and the end-user’s perspective
• The changing landscape of reaching your targeted market segment through the use of mobile phones
• Presentation of innovative ideas in utilizing mobile advertising
• Understanding the decision makers
• Mobile advertising under the current economical climate

Moderator:
ANUSHKA RANASINGHE | Asst. Mgr. Mobile Advertising Dialog Telekom, SRI LANKA
Panelists:
ALLOISCIUS TAN | Director
AdGrow / BLOG2u, SINGAPORE
RAJA MANOHAR | Head, Mobile VAS
Hexolabs, INDIA
BENSON ONG | General Manager
WooWorld, SINGAPORE

1745 END OF CONFERENCE