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议程

行动付费系统之装设及其与下世代系统之集成

本会议将涵盖以下各重点主题

Mobile payments
...Dialing up the next generation

第1日目 2008年7月10日

Vision of cooperation between regulator and private sector to ensure proper calibration of payment schemes with the different risk profiles

• Regulator's overview of approaches
• Critical measure necessary in mitigating the risks
• Guidelines for avoiding systemic compromises
• Collaboration amongst central banks and private sector
• Cross border cooperation
• The milestones to-date and where we want to go

• In what practical ways will the regulator's facilitation help avoid resource duplication and market fragmentation in the multiple mobile payment ecosystem space?
• How does the regulator balance the issue of supporting vs. stifling the market players straddling both the mobile & financial space? What's in the viewfinder?
• Regulations in the remittance market
• How does the regulator keep track of transactions where funds are transferred without the use of banking channels?
• Delivering the benefits through collaboration ・what's next on the plate?
• What views/suggestions or even incentives if any would the government likely to further provide in facilitation?
• When mobile payments are made using the stored value card or certain online payment facilities are utilized, both the sender and recipient can deal in cash. How does the regulator regulate these transactions?
• Expanding the frontiers - The enabling environment provided for faster deployments ・what are they, in practical terms?

Competitive strategies on how banks can benefit from the massive m-payment channels

• New opportunities in the changing mobile payment landscape for leveraging on the lucrative channels for maximum competitive advantage
• Cooperating effectively with telcos to increase reach and financial impact
• Identifying the prospects & reviewing the most profitable m-payment programs
• The availing technologies & what the future holds in the ongoing commercial deployments
• What business models are likely to stay?

Building on contactless payment technology infrastructure & end user behavior ・
quantifying the market potential & direction

Examining strategic options for mobile operators and financial institutions in banking mobile payments

• M-payment service requirement
• Market opportunities in developed and developing countries
• Emerging market opportunities
• Potential business cooperation models between banks and operators
• Service convergence & converging technologies
• Examples of business models, risks and approaches

Service convergence between mobile, payment and other industries
An insight into the reality and readiness of converging services:

• Insight into the driving forces within the market place,
• Update on the supporting technologies and their market maturity,
• Examination of current deployment case studies
• Overview of the lessons learnt to date.

Financial inclusion: banking the unbanked with mobile phones

Merchants Speak Out Session
敌reat expectations・of merchants for mobile payments
This session will provide perspectives from merchants, retailers & service providers who have trialed/deployed mobile payments systems ・What are their key expectations for commercial success?

CASE STUDY (CONVENIENCE STORE) - What 7 Eleven is looking for in Mobile Payment Solutions?

• 7-Eleven ・Convenient Mobile Payment
• What 7-Eleven is looking for in mobile payment solutions?
• Public transport ticketing as a payment platform
• Prepaid top-ups, money transfer and mobile payment
• Barcode banking ・mobile vouchering
• Change Converter ・a new 7-Eleven initiative

CASE STUDY (SUPERMARKETS) ・NFC and the Consumer's Experience
What is the future of Mobile Payment in Supermarkets? Experience of C1000

• A merchants・key expectations for mobile payments
• The experience created for the consumer
• The experience from the deployment and implementation
• The future of mobile payment in the supermarket environment

CASE STUDY (MAJOR RETAIL CHAIN) - How does the merchant prefer to be incentivized? What are some current views? Perspectives from Bharti-Walmart India

• What are the critical marketing strategies to successfully drive up the rate of the activation in the merchant chain?
• How to better market to the merchants?
• Overcoming current traditional barriers ・what are these and how should they be overcome?
• What can merchants do to further incentivize the end user?
• The use of immediate and fast rewards to end users and tie in with the merchant's marketing plan

CASE STUDY (TRANSPORTATION) Building a viable and robust mobile payment infrastructure that will accelerate the mass consumer point of sales transaction

• Handy-on experiences from RMV's trials
• Results of user experiences & market research results
• Experience from the roll out of the first NFC ecosystem in Frankfurt.

MERCHANTS・PANEL SESSION
From the various global trials, what can be done better to alleviate the problems and help wider adoption? Perspectives from implementation logistics to marketing

• What is the value proposition that m-payment offers compared to competing methods? Merchants viewpoints
• Why do consumers adopt mobile payment systems? Experiential sharing
• What would make consumers adopt m-payments on a wider basis?
• Who are the early adopters & why?
• How should the providers lay the path for consumers to get used to mobile payments for daily financial transactions & achieve a wider success rate?
• Would they accept costs for the service in the form of financial fees or mobile data charges?
• What is the expected speed of upgrade to POS terminals that are NFC enabled for merchants?
• How can the upgrade cycle be accelerated? Possible approaches
• Would you as a merchant accept any additional fees for the service?
• What incentives should there be for retailers to be fast adopters?
• How do we address the cost concerns for migration to NFC technology? Who should bear what?

第2日 2008年7月11日

Assessing the collective vision for mobile financial services among thought leaders in mobile payments services from around the world

• Mobile payments
• Mobile banking
• Mobile financial services for the unbanked / underbanked
• Identifying changing attitudes and trends in relations areas such as:
  
  • Barriers to adoption
  • Key drivers of success
  • Timing of adoption
  • Individual technologies

Revenue sharing models issues ・a collaborative approach?

• Bank or Telco agnostic models works best?
• Revenue based on flat pricing, transaction based
• Charges to customers (fixed costs, set up costs, admin charges)
• Per transaction costs ・percentage of value
• Types of transactions
• How do we handle charge backs if the transaction doesn稚 go through?
• Who owns the liabilities (legal issues)

Strategies that work in promoting greater consumer buy-ins

• Various approaches in crafting strategies for businesses and consumers to take advantage of mobile payments
• How to directly influence in-store & out-store sales & reducing costs?

Key Issues for the Development of Mobile Payments in China

• What is the potential for m-payments in China?
• What is the current state of m-payments in China? (are people using it? If so, what services?)
• Can m-payments in China become more than just a niche payment channel?
• What are the government regulations regarding m-payments in China?
• Who are the main players in China m-payments?
• How can foreign players fit into this market?

M-PESA: mRemittance opportunities & implementation challenges in the market

• Opportunities in the remittance market
• Partnerships in cross-border financial services

Improving Business Models to Lead Payment Services

• Focus on cross regional transaction and payment services
• New payment modes

Collaboration models for success ・time to think out of the box!

• In order to develop a mobile payment model, it calls for collaboration between banks, mobile operators, service providers and technology providers to achieve significant attraction and rapid growth
• How can we create the right conditions for collaborations and greater adoption of mobile payments?
• What are the key success factors for successful operator, bank and service provider collaboration?
• What are some acceptable business models + pricing models & revenue share issues to be resolved?

Achieving Speedier
Implementation Strategies for Various Applications

Experience In Deployment NFC Payment Projects Worldwide

• How to get the applications faster into the phones?
• Mass adoption strategies & implementations - from trials to commercialization - A key demonstration of the collaboration model in the mobile payment vision

The role of the Trusted Service Manager (TSM) in the Pay-Buy-Mobile ecosystem as a link between the card issuing bank and mobile network operator

Implementing Mobile Payments in the Retail Application

• What are the expectations in terms of retail environment & the best approaches
• What has been done to-date (Eg: supermarket types, gas stations type, consumer stores)
• How NFC implementation could be facilitated in the industry
• Various services NFC could provide in the retail environment.
• At what stage are the conditions ready for further NFC implementations?
• Importance & impact of how item level tagging will influence the service environment?

It Takes a Network: Bridging the Mobile Transactions Islands
In the near-term, there will be several mobile payments services. Eventually, all of these services will be interoperable, creating ubiquity, so that any phone can transact with any other phone. This will create an inflection point and drive high user growth, which will create a whole new ecosystem of third-party participants, such as microloans, bill payment, etc. The growth and evolution of this Mobile Transaction Network will have profound affects and spur global economic growth, especially in developing countries, where global poverty will be reduced dramatically.

• The foundations necessary for such a network & addressing these issues:
  • What is the Mobile Transaction Network?
  • How does it work?
  • Who can participate?
  • What are the economics?
  • Why does the user care?
• All industries converge towards standards eventually, but who will set the standards?
  • What about the GSMA?
  • How long with it take to set standards?
  • How will the mobile payments industry evolve over time ・and what is my best play?
• Stakeholders in ecosystem:
  • Carriers ・in creating an open policy for mobile payments and embrace all players
  • Handset manufacturers - creating an open source wallet, as OEM, that can be modified as necessary and connected to any and all services
  • MVNOs - Embracing prepaid phones combined with debit cards to provide mobile financial services to a broad base of users
  • Financial Service Providers ・in promoting low-cost, high-volume transaction based models
    

Key success factors for investments criteria in mobile payments

PANEL DISCUSSION - How do you make OTA applications manageable?

• How to balance the ease of use, simplicity and security?
• What are the regulations?
• What are each stakeholder's concerns and challenges?
• What needs to be done?

2008年7月9日

Pre-Conference Workshop
NFC Implementation Strategies

NFC is expected to move rapidly into wide-scale commercialization in the next 5 years ahead largely due to the push from the mobile operator community. More than 25 trials globally are mostly small scale, supported by NFC supporters and innovative contactless companies and service operators. Today, infrastructure and technology have been tested in the trials, and gaining more commercial support is necessary・.

This workshop for NFC implementation strategies will focus on functional areas for implementation, the various approaches, processes and designs as well as getting the technology and schemes integrated for a successful rollout.

Workshop Agenda

主办

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