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会前讲座 大师研习讲座 9月9日（二） 9:00am-5:00pm
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12.30 | Registration
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13.00 | NFC World Tour by Dave Birch
- What is happening around the world and how is the NFC ecosystem developing?
- Detailed case studies (including London Fashion Week)
- What lessons can we learn from the early pilots, trials and deployments?
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14.00 | Technology in practice by Stuart Fiske
- Exploring technology investment options and issues on standards and interoperability
- Implementation with Point-of-Sale and 3rd party personalisation
- Developing NFC enabled terminals and points of connection
- The NFC-enabled handset and how this will impact technology adoption
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15.00 | Networking refreshments
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15.30 | Commercial drivers by Dave Birch
- Value creation and key applications: where are the new business opportunities?
- Determining the ideal business models for implementation of NFC
- Consumer education to drive acceptance and awareness of NFC
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16.30 | Rolling-out by Stuart Fiske
- Security and privacy issues and how to deal with them
- Practical lessons in "card" issuing
- Best of class methodologies for management of roll-out: good and bad implementation examples
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第1日：2008年9月10日（三）
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08.15 | Registration
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08.45 | Chairperson's opening remarks
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| 主题 |
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09.00 | The future of payments: The convergence of financial and mobile services
- Impact on developing and developed economies
- Overview of key learnings, best practices, and business models
- Presentation of Visa's strategy to commercialize mobile payments and services
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09.30 | Introducing the ability for customers to use their mobile handsets to make payments: Smart Communications case study
- Reviewing Smart's service offerings: SMART money, E-load and Padala
- Elaborating on the Smart Mobility Loop program
- Utilising these services to increase smart's market share, profitability and customer loyalty
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10.00 | Thought leaders roundtable:
Differentiation through customer service and technology
- Reviewing the motivating factors
- Bridging the cyber world to the mobile world
- Tying up with the right partners: point for consideration
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| | Mr Eng Pheng Tan, Cluster Director, Infocomm Development Authority of Singapore, Singapore
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10.30 | Morning refreshments and networking
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11.00 | Mpayment: what is still missing?
- Is certification still an issue?
- Provisioning banking applications in a mobile phone?
- Usage: Are we really in need of a wallet?
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| 行动事业的展望 (I) |
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11.30 | Defining the framework required for commercial roll-out of Mobile Payments
- Pay-Buy-Mobile project status
- Pay-Buy-Mobile business model
- Pay-Buy-Mobile next steps/liaisons
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| | Dr Nav Bains, Projects Director, GSM Association, United Kingdom
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12.00 | Case study:
Mobile payments expansion in India
- Reviewing airtel's mobile payment services: mChq & mChek
- Benefitting from a secured POS terminal and payment platform for merchants and consumers
- Understanding consumer requirements and how the mobile payment platform can address this
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12.30 | Networking luncheon
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| 金融机关的看法 |
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14.00 | Facilitating the future of Mobile Financial Services (MFS) in India
- Identifying and building suitable business models for the delivery of successful MFS
- Elaborating on partnership strategies between operators and merchants
- Lesson learnt from ICICI's mobile payments initiatives
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14.30 | Serving the customer with next generation MFS
- MFS - how partnership builds ecosystem
- Identifying consumer trends and hot-buttons: how can innovative mobile financial products serve this space?
- Mobile Money Ventures expanding beyond conventional m-banking
- Demo of user experience design approach
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| | Mr Satish Menon, Asia Pacific Venture Leader, Growth Ventures and Innovation, Citibank, Singapore
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15.00 | Revolutionising mobile banking with quick, convenient and secure access for customers
- Examining the business drivers
- Leveraging on mobile technology for next generation access to financial services
- Addressing areas of concern: risk, security, consumer protection, etc
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15.30 | Case Study: Energizing payment methods through contactless technology
- Assessing the ability to meet cost efficiencies and improve customer experience
- Gaining merchant acceptance and creating touch points
- Lessons learnt from Axis Bank pilot study
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16.00 | Afternoon refreshments and networking
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16.30 | Bankers roundtable:
Strategising for success in the face of convergence between mobility and banking environments
- Identifying customers' hot buttons: how can banks satisfy this via the mobile handset?
- Elaborating on the best business models for partnership as a key driver for success
- Cash management value offering: how are m-payments and NFC impacting this?
- Examining regulatory issues
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| | Mr Satish Menon, Asia Pacific Venture Leader, Growth Ventures and Innovation, Citibank, Singapore
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| 贸易的展望 |
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17.00 | Capitalising on mobile commerce as a commercially feasible service
- Creating a trusted framework for consumer-oriented m-commerce transactions
- Incentivising consumers to switch from e-commerce to m-commerce
- Will mobile payments only be essential for time-sensitive products: online trading, travel and online entertainment booking
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17.30 | Panel discussion:
Mobile payments - bringing new opportunities to the merchant and retailer
- Determining the business drivers: ease of use for the customer, increase operating efficiencies, cost-effectiveness, etc.
- Identifying sectors who can benefit from m-commerce initiatives
- Technology considerations: fraud, scalability, etc.
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| | Mr Sanjay Chakravarti, Customer Care Associate & Senior General Manager - Finance and Accounts, Shoppers Stop Ltd, India
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18.00 | End of conference day one
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第2日：2008年9月11日（四）
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08.45 | Chairperson's opening remarks
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09.00 | Globalising NFC - the essentials
- Role of the NFC forum and work in progress
- Status of the ecosystem to support NFC
- NFC in the field today
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09.30 | Moving beyond pilots: Commercializing NFC payments
- Lessons to date: how have early pilots influenced the path to commercialization?
- More than payment: how do value-added features improve the business case for mobile contactless payment?
- Building a viable long-term NFC business: standardized market approach or market-by market business models?
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10.00 | Toward a common global goal for NFC adoption
- Pay-Buy-Mobile/NFC technical guidelines
- Progress with the NFC standards
- Roadmap for rollout of more pilots
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| | Dr Nav Bains, Projects Director, GSM Association, United Kingdom
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10.30 | Morning refreshments and networking
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11.00 | Virtualising ticketing solutions in Mass Transit Systems with NFC
- Optimising ticketing distribution and minimising operational costs
- Ensuring backward compatibility with existing contacless infrastructure with MIFARE4Mobile
- Exploiting the phone capabilities to change customer experience
- Enabling additional value-added services
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11.30 | Wide Usage of FeliCa smartcard and FeliCa/NFC mobile payment and its future
- Relationship between FeliCa and NFC
- Expansion of multi application on FeliCa smartcard and mobile phone
- Future of consumer electronics with NFC technology
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| | Mr Louis Soong, Business Development Manager - FeliCa SmartCard Business, Sony Electronics Asia Pacific Pte Ltd, Singapore
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12.00 | Mpayment: How much is enough?
- Certification: what makes it mandatory
- Is there a real need for a wallet in the phone
- Over The Air vs Over The Wave. Let's be pragmatic
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12.30 | Plenary roundtable:
Transforming the mobile handset to enhance consumer experience
- Understanding consumer needs and determining the real business motivators for all stakeholders
- What are the barriers to achieving critical mass adoption of NFC services?
- The importance for manufacturers to standardise NFC whilst ensuring security and flexibility
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| | Dr Nav Bains, Projects Director, GSM Association, United Kingdom Ms Min-Jeong Kim, Director and Head of Terminal Application Development Team, KTF Moderator: Mr David Birch , Director, Consult Hyperion, United Kingdom
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13.00 | Networking luncheon
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13.55 | Chairperson's welcome remarks
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14.00 | Developing a profitable mobile payment strategy: a True Money perspective
- Exploring the best business methodologies to generate profit and increase traffic: merchant and bank partnerships, marketing, education
- Incorporating consumer behaviour into the True Money strategy
- Exploiting contactless technology as an added channel to enhance the True Money value proposition
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| 行动事业的展望(II) |
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14.30 | Tapping the benefits of mobile payment services for the Indonesian customer
- Strategies to increase penetration and usage of m-transfers, m-payments and m-banking
- Best cooperation models to link interoperability and customer ownership
- Outlining a framework in line with regulatory requirements
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15.00 | Accelerating the adoption of mobile payments in the Asian region
- Analysing the business case for mobile payments and it乫s impact on operators乫 ARPU and loyalty energising strategies
- Responding to varying consumer behaviors in different market segments
- Regulatory framework: what needs to be in place for the service to take off
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| | Moderator: Dr Nav Bains, Projects Director, GSM Association, United Kingdom
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15.30 | Afternoon refreshments and networking
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| BOUNCE!(听众参与型双向交流时段) |
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16.00 | We want your participation!
In this fun, informal session, delegates will be broken up into groups and given the opportunity to have a discussion over the proceedings of the two days. It will also be a session for question generation on the hottest themes which will be posed in an exciting pan-industry panel discussion to close the conference.
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16.30 | Pan-industry panel discussion
This concluding panel discussion will feature selected speakers of the conference as panelists. This discussion will aim to address the questions and issues raised by delegates during the earlier BOUNCE! session.
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17.00 | End of conference, followed by evening cocktail reception
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Nikolai Dobberstein
Rahul Khosla
Piyachart Ratanaprasartporn
Hara Ara Harianja
Tan Eng Peng
