讲习班 / 媒体专题讨论会

14:30
Introduction - New forms of content distribution

Florence LE BORGNE Head of TV & Digital Content Practice IDATE

14:50
The Internet: the open door for innovative services
The swift development of high-speed Internet has spurred the proliferation of multimedia services on the Web, providing alternatives to traditional content provision services, and opening up whole new avenues. What new prospects are being created by current and expected developments on the web: the semantic Web, 3D Web etc.? What are the limitations to innovation on the Internet?
Jonathan BENASSAYA Chairman & Co-Founder Deezer
Bertrand PECQUERIE Director World Editors Forum
Frederic SITTERLÉ Founder The SkreenHouse Factory et MySkreen
Johan VOSMEIJR Co-founder & CEO SellaBand

15:40
Everything's open but the rights!?
In an open universe where content circulates regardless of geographical, language and cultural borders and barriers, what technical and legal protection can be given to content and copyright holders? Is open access the inevitable wave of the future?
Eric BARBRY Avocat Cabinet Alain Bensoussan Avocats

16:00
Coffee Break

16:30
New content, new services, new formats, new devices… what impacts on advertisements?
New content distribution, reception and consumption possibilities have spurred a swift change in users’ media habits. Advertising is expected to play a central role in the future financing of services on both traditional (TV, radio) and new (Internet, mobile) media. How will advertising need to adapt to these swift changes? Will personalisation and interactivity become the ad industry’s new by-words?
François BESENÇON Member of Executive Board Publisuisse

16:50
Evolving consumption habits and content innovation
The development of new platforms for consuming media content has created a new set of consumer expectations and new behaviour patterns. What should we make of these new demands? How to adapt formats to better satisfy them? How to adapt the content to the platform? What is the outlook for single screen content and for triple-screen content?
Valéry GERFAUD General Manager M6Web
Vincent ROGER CEO Mobibase
Adam VALKIN Global Head of Digital Media & New Business Endemol
Nicole VANDERBILT Vice-President International Bebo

17:50
Premium vs over-the-top content: what choices for Pay-TV operators?
At a time when premium content is becoming both more costly and increasingly inaccessible to pay-TV operators, the selection of mostly free online content, both professional and amateur, continues to expand. In this new environment, the critical path for pay-TV providers is becoming more and more narrow. Do they need to tighten their control over subscribers or, on the contrary, open access to their boxes up to third parties? What type of partnerships should they form with equipment makers, with content providers, with Internet companies? How to put the television back at the heart of the digital home?
Cable operator*
Terry DENSON Vice President - FiOS TV, Content Strategy & Acquisition Verizon Communications Inc.
Michael WERNER Executive Chairman DigitalTV Partner

18:40
Final Keynote Speaker: TV sur Web ou Web sur TV?
Whether frenemies or fair-weather friends, Internet and media companies are going to have to learn to get along if they want to enjoy the best of both worlds. But a third party might also come sit at the table: consumer electronics. What role is this industry likely to play? A mere purveyor of gateways and technical solutions, or rather an instigator of new services and a pioneer in new consumption modes?
Roberto MAURO Director of Strategy and Business Development Samsung Electronics France

19:30
Gala Dinner hosted by the Languedoc-Roussillon Region and IBM