短期课程*
Monday Afternoon, February 6, 2:00 pm - 5:30 pm
EMR/EHRs: Utilization of Electronic Health Record (EHR) Data for Clinical Research
-EMR/EHR：临床研究之电子健康记录(EHR)数据的利用-
The American Reinvestment and Recovery Act, EHR-incentive rule and eMeaningful use objective/measures' guidelines have the potential to accelerate the utilization of EHR/EMRs by healthcare providers and institutions. Patients, Providers, Manufacturers and Payors are expected to benefit from improved public health decision-support delivered through effective use of this type of evidence. In this workshop, we discuss the potential benefits and risks involved in mining information outside of controlled trials to create insights on diseases, drugs, and patient populations and to optimize the conduct of clinical trials. Key topics to be addressed:
• Using EHRs to support clinical trial protocol design and optimization
• Mining large EHR databases to support site identification through regional geographic heat maps
• Leveraging EHRs for data-driven patient identification and recruitment: learning from the experience from a clinical research site
• Understanding the limitations
• Recognizing the benefits and complexities of EHR–EDC integration
• Navigating rules, regulations and policy: a US, EU and healthcare institution's perspective
Instructors:
Aaron Kamauu, M.D., MS, MPH, Principal & Director, Healthcare Data Analytics, Clinical Methods LLC
Werner Ceusters, M.D., Director, Ontology Research Group, NYS Center of Excellence in Bioinformatics & Life Sciences
Richard Scheuermann, Ph.D., Professor, Director, Division of Biomedical Informatics, University of Texas Southwestern Medical Center
Andreas Schmidt, eStrategy Project Leader, Pharma Development, F. Hoffmann–La Roche AG (tentative)
Social Media and Mobile Technology in Supporting Patients in Studies and Registries
-为了在治疗效验·登记时支持接受试验者的社会媒体和行动技术-
With increasing numbers of people seeking health information online, sponsors and CROs are using additional avenues of outreach to widen the recruitment funnel. Every unique online communication platform offers another way to reach and interact with potential patients, to support and inform patients, identify influencers who help inform patients, and make study information easily accessible.
- Clear strategies for study managers: Implementing a social media campaign
- Nuts and bolts: Mechanics of social media both from the sponsor and the patient perspective, strengths and weaknesses of various approaches
- Vendors and partners: Hiring the right people and companies to help develop and implement your strategy
- Current landscape: Players, tools, costs, ROI
- Managing risk associated with social media: Ethics and regulatory perspectives
Instructors:
Bonnie Brescia, Founding Principal, BBK Worldwide
Jacqueline Cole, Clinical Operations, Portfolio Management, Eli Lilly
Abbe Steel, Vice President, Patient & Physician Services, United BioSource Corporation (UBC)
David Williams, Chief Marketing Officer, PatientsLikeMe
*Separate registration required
