Current IPTV deployments are still of limited scale, with a network magnitude of tens of thousands of subscribers. Now is the time to consider the next IPTV wave, which will require delivering a successful service to millions of subscribers, each watching customized content. Among the questions to be asked are: What are the network requirements? Can the current systems out there stand the burden? What are the services attributes? What are the implications of VoD traffic versus broadcast TV sessions? How can we ensure QoE? What are the leading technologies enabling this scale? What alternatives are there for network design?

In this session we will try to answer the above questions. We will explore—from the perspective of vendors, service providers, and analysts—the emerging requirements of a mass-scale IPTV environment and its implications of the domains and layers composing the overall solution—from the network layer to the service layer, from the CPE to the core.

Eyal Rosen Vice President, Marketing Nokia Siemens Networks

Mr. Rosen joined Siemens in early 2004 in his current role. He leads all marketing activities for the Siemens Com FN A SB product house, including product-line management, product-line marketing, and marcom. Prior to joining Siemens, he worked for Lucent Technologies in the United States, where he led a global multimillion-dollar product-line management and marketing team responsible for Lucent's successful metro DWDM product line. Mr. Rosen was also a member of the Lucent global leadership development program.

Fabian Hess Senior Director Siemens Network

Mr. Hess has been with Siemens Network since 1999, working as a technical sales manager for broadband access networks. Since the beginning of his telecom career, he has been looking at the complex world of access networks from various perspectives, including R&D, conformance testing, manufacturing, and business development and marketing. His current work focuses on requirements engineering and sales in China. Mr. Hess began his career working at Bosch Telecom as the product manager for access networks.

Michael Howard Principal Analyst and Co-Founder Infonetics Research

With more than 35 years of network industry experience, Mr. Howard is recognized worldwide as one of the industry's leading experts in emerging markets, service provider network market trends, and user buying patterns. He started out working on operating systems and programming language compilers for ARPANET, which later became the Internet, and then created network accounting at Tymshare/Tymnet in the 1970s. Mr. Howard founded Infonetics Research in 1990, and today he focuses on optical technologies from the service provider edge to the core, metro Ethernet, and access networks.

Kurt Kayser Director, Global Business Development, Ethernet Access ADVA Optical Networking

Mr. Kayser helps to expand ADVA's product reach into the Asia-Pacific emerging markets region. He assumed his current role in September 2006 after working for 15 years in every aspect of Internet design. Mr. Kayser founded three exchange points in Germany; holds a chair position for the Multicast-Working Group in the RIPE (Pan-European IP-addressing organization); and designed, implemented, and operated a number of data centers, backbones, and IP services in the European region.

Huiling Zhao Vice President, Beijing Research Institute China Telecom

Ms. Zhao is a senior engineer at the professor level, Ph.D. tutor, and chairperson of the China Communication Standardization Association's (CCSA's) Network and Switching Technical Committee. She specializes in research on broadband networks, NGNs, and development strategies of communication networks and chairs the setting of national network standards. Ms. Zhao has written 12 technical books and has won many prizes at science-tech programs at national and ministerial levels.