The demand for carrier-class Ethernet services and Ethernet-based inter-office transport is exploding. To successfully take advantage of this huge revenue opportunity, network operators must define creative, differentiated services that meet real end-user needs. This session will present proven strategies for developing and executing winning carrier Ethernet service portfolios that resonate with target customers while meeting network operators' own business and technical requirements.

The discussion will highlight the following:

• Market drivers for Ethernet services
  • Business
  • Technology
• Descriptions of emerging high bandwidth, high SLA services
• Go-to-market strategy options for service providers
• Portfolio management to address target vertical markets
• The technology decision process
  • Understanding how Ethernet is being deployed in carrier networks
  • How do I know what is right for me and my customers?

Attendees will be better prepared to seize the huge revenue opportunity that carrier Ethernet services offer today's network operators.

Umesh Kukreja Director of Marketing Atrica

Mr. Kukreja has 15 years of experience in the marketing and management of telecommunications and data communications products and services. He has particular expertise in assisting global service providers with the development of differentiated Ethernet service offerings for their target vertical markets. Prior to joining Atrica, Mr. Kukreja was director of product marketing for Metera Networks, where he led the product marketing team in the development of an integrated IP/MPLS optical services platform for metro networks.

Craig Easley Associate Vice President, Marketing Actelis Networks

Mr. Easley has 17 years of experience in the information technology and telecommunications industries. He is responsible for developing the marketing strategy and positioning the company's products in the carrier Ethernet access market. Mr. Easley also holds leadership positions in industry standards organizations and forums, including the IEEE and Metro Ethernet Forum. Prior to joining Actelis Networks, he held a number of executive positions with some innovative telecommunications companies, including Nortel and Extreme Networks.

Michael Howard Principal Analyst and Co-Founder Infonetics Research

With more than 35 years of network industry experience, Mr. Howard is recognized worldwide as one of the industry's leading experts in emerging markets, service provider network market trends, and user buying patterns. He started out working on operating systems and programming language compilers for ARPANET, which later became the Internet, and then created network accounting at Tymshare/Tymnet in the 1970s. Mr. Howard founded Infonetics Research in 1990, and today he focuses on optical technologies from the service provider edge to the core, metro Ethernet, and access networks.

Dulguun Ulaankhuu Principal Partner-Consultant Shine Consulting

Mr. Ulaankhuu is recognized as leading policy reformer and revolutionary in the Mongolian IT sector. As a senior officer of the policy planning department at the ICTA, the government of Mongolia, he pinpointed bottlenecks in the local IT sector and initiated the E-Mongolia program, a low-cost PC program, an "Internet for all" program and started the Connected Mongolia project for MCC. The direct results of the low-cost PC and "Internet for all" programs brought considerable economic and social benefit for Mongolia: the number of computers sold in Mongolia quadrupled, and the per-unit cost of Internet was lowered 10 times.

Dong Ximing System Architect Wuhan Fiberhome Networks

Dr. Ximing has worked in IP network technology since 1999. Dr. Ximing's research interests include IP networking, carrier-grade Ethernet, and home networking. From 1999 to 2001, he was in charge of the R&D of router series, and from 2003 to 2005, he was in charge of the R&D of L2/L3 Ethernet switches. He graduated from the school of computer science and technology at HuaZhong University of science and technology and was awarded a Ph.D.