Abstract
SYNOPSIS
The mobile TV market is beginning to take shape following key events in both the U.S. and Europe. Spectrum is being allocated, technologies chosen, and services launched. This report analyzes the latest trends and how they will impact development of the mobile TV market. It also provides Parks Associates' latest consumer data on the subject, updated forecasts, and the most current information about key players in the market.
“Much of the dust within the mobile TV world is now settling,” said John Barrett, director of research with Parks Associates. “The key technologies, markets, and players are all becoming apparent. What remains to be seen is whether consumers will watch.”
Table of Contents
The Bottom Line
1.0 Notes on Methodology
- 1.1 Consumer Data
- 1.2 Industry Data
- 1.3 Definitions
2.0 Overview
3.0 Technologies & Spectrum
- 3.1 Mobile Operator Solutions
- 3.2 Broadcast vs. Unicast
- 3.3 Satellite vs. Terrestrial Technology
- 3.4 Licensing
- 3.5 Consumer Solutions
- 3.6 Pay-TV Provider Solutions
- 3.7 Broadcast TV Solutions
4.0 Consumer Analysis of Mobile TV
- 4.1 Mobile Handset Features
- 4.2 Mobile Video Users
5.0 Mobile TV Deployments
- 5.1 The Technology Horse Race
- 5.2 Revenue Models
- 5.3 Content
- 5.4 North America
- 5.4.1 MediaFLO (U.S.)
- 5.4.2 Sprint-Nextel (U.S.)
- 5.4.3 Modeo (U.S.)
- 5.4.4 Aloha Partners (U.S.)
- 5.4.5 ICO Global Communications (U.S.)
- 5.5 Europe
- 5.5.1 Mobiles Fernsehen Deutschland (Germany)
- 5.5.2 BT Movio (U.K.)
- 5.5.3 Mediaset (Italy)
- 5.5.4 3 Italia (Italy)
- 5.5.5 Swisscom (Switzerland)
- 5.5.6 KPN (Holland)
- 5.5.7 Media Broadcast (Austria)
- 5.6 Asia
- 5.6.1 Terrestrial DMB Services (South Korea)
- 5.6.2 TU Media (South Korea)
- 5.6.3 OneSeg (Japan)
- 5.6.4 SARFT & MII (China)
6.0 Forecasts
7.0 Implications & Action Items
Resource Book
1.0 Consumer Data
- 1.1 Sources
- 1.2 Summary of Findings
- 1.3 Mobile phone & feature adoption
- 1.4 Mobile Phones with Video Capability
- 1.5 The Importance of Mobile Multimedia Functions
- 1.6 Mobile TV Handset Adoption
- 1.7 Mobile TV Service Adoption & Demographics
- 1.8 Analysis of Mobile TV Users
2.0 Company Profiles
- 2.1 3 Italia
- 2.2 Aloha Partners (Hiwire)
- 2.3 AT&T
- 2.4 BT Movio
- 2.5 Crown Castle International Corp.
- 2.6 ICO Global Communications
- 2.7 KPN
- 2.8 Mediaset
- 2.9 Mobile 3.0/Mobiles Fernsehen Deutschland
- 2.10 MobiTV
- 2.11 Motorola Inc.
- 2.12 NextWave Wireless
- 2.13 Nokia Corporation
- 2.14 Orange
- 2.15 Orb Networks, Inc.
- 2.16 Pace Micro Technology
- 2.17 Qualcomm/MediaFLO
- 2.18 Sling Media Inc.
- 2.19 Sony
- 2.20 Sprint Nextel Corp.
- 2.21 Swisscom
- 2.22 Texas Instruments
- 2.23 TiVo Inc.
- 2.24 TU Media
- 2.25 Verizon Wireless
- 2.26 Vodafone
Figures
- Mobile Operator Solutions
- Spectrum Availability
- Familiarity with Consumer Mobile TV Solutions
- Consumer Solutions
- Pay-TV Solutions & Ventures
- Broadcast TV Solutions
- Mobile Phone Adoption
- Features on Mobile Phone
- Important Features for Mobile Phones
- Lack of Experience with Mobile Phone
- Mobile Phone Activities
- Video Phone Owners: Demographics
- Video Phone Owners: Education & Income
- Technology Adoption by Media Activities
- Technology Viewpoints
- Mobile TV Services in the United States
- 3 Italia Mobile TV Pricing
- Chinese Mobile TV Standards
- Mobile TV Users by Region (2005 - 2012)
- Mobile Phone Adoption
- Mobile Phone: Trigger for Purchase Consideration
- Mobile Phone: Importance of Purchase Factors
- Important Features for Mobile Phones
- Features on Mobile Phone
- Mobile Phone Features by Children at Home
- Video Phone Owners: Demographics
- Video Phone Owners: Education & Income
- Importance of Multimedia Functions on Mobile Device
- Importance of Mobile TV Features by Age
- Importance of Mobile TV Features by Education & Income
- Importance of Mobile TV features by Home Structure
- Mobile Phones: Entertainment Features
- The Demographics of Mobile TV Owners
- Mobile Phones: Entertainment Features by Brands
- Mobile Phones: Entertainment Features by Providers
- Lack of Experience with Mobile Phone
- Mobile TV Usage
- Mobile Phone Activities
- The Demographics of Mobile TV User
- Mobile TV Users by Age
- Mobile TV Users: Gender
- Mobile TV Users by Education
- Mobile TV Users by household Income
- Mobile TV Users by Children at Home
- Technology Adoption by Media Activities
- Consumer Electronics Adoption
- Consumer Electronics Purchase Intention
- Mobile Device Purchase Intention
- Home Network Adoption
- Video Service Subscription
- Video Service Features
- Home Activities
- Technology Viewpoints
