Abstract
For those needing high level strategic analysis and forecasts of Australia' s mobile data and content markets, as the market moves towards wireless broadband, this report identifies business opportunities, points out the hype and the pitfalls, and will be of assistance in making the right business decisions.
It provides essential reading and gives in-depth information on:
- Competitive information on the market, the industry and the players;
- Overview of the real innovators in this market and what are they offering;
- Mobile data revenues, forecasts and analyses;
- SMS statistics and forecasts; and Premium Rate SMS;
- Examination of HSDPA and LTE technologies;
- Overview of mobile TV and m-commerce;
- Telemetry, location services and RFID;
- Mobile radio market;
- Wireless mobility market;
- Mobile media - products and services analyses.
Table of Contents
1. The Market in 2008
- 1.1 Telstra is taking the mobile lead
- 1.2 Mobile broadband
- 1.3 Next Generation Mobile (NGM)
- 1.4 Mobile content
- 1.5 The end of mobile portals
- 1.6 Off deck services
- 1.7 IP telemetry
- 1.8 The handset market
- 1.9 Nokia music store analysis
- 1.10 The Apple iPhone
2. Forecasts and Market Issues
- 2.1 2008 - year of mobile data
- 2.2 Issues, key trends and developments
- 2.2.1 Mobile data usage trends
- 2.2.2 Premium network, premium prices
- 2.2.3 Crazy John' s to sell mobile data
- 2.2.4 4G developments
- 2.2.5 Mobile value-added market stifled by high charges
- 2.3 Market analyses
- 2.3.1 Limitations of HSDPA
- 2.3.2 Will WiMAX deliver?
- 2.3.3 Smart wireless devices
- 2.4 Future developments
- 2.4.1 Service evolution
- 2.4.2 How to move forward?
- 2.5 Mobile TV
- 2.6 Market forecasts
- 2.6.1 The blurred statistics of mobile data
- 2.6.2 Unique business opportunities
3. HSDPA
- 3.1 4G LTE and 3G HSPA at 42Mb/s
- 3.2 HSPA, HSDPA, HSUPA
- 3.3 Australia' s start with HSDPA
- 3.3.1 3G HSDPA steaming ahead
- 3.4 HSDPA developments
- 3.4.1 Telstra
- 3.4.2 Hutchison
- 3.4.3 Vodafone
- 3.4.4 Optus
- 3.4.5 Ericsson' s broadband activities using HSPA
- 3.4.6 Neutral broadband connections for HSDPA
- 3.4.7 HSPA threat to SMS - analysis
- 3.4.8 Vendor war - HSPA versus WiMAX - analysis
- 3.5 Study reveals positive impact by Next G
- 3.6 Will HSPA break through into the broadband market?
4. SMS - Stats and Forecasts
- 4.1 Statistical overviews
- 4.1.1 Mobile revenue
- 4.1.2 SMS usage
- 4.2 Market trends
- 4.2.1 SMS betting
- 4.2.2 SMS spam regulation
- 4.2.3 SMS service for people with disabilities
- 4.2.4 The youth market
- 4.2.5 SMS advertising
- 4.3 SMS services
- 4.3.1 Premium Rate SMS
- 4.3.2 Business SMS
- 4.3.3 Skype SMS
- 4.3.4 Australia - mobile data - MMS
5. Mobile TV
- 5.1 The market in 2007
- 5.2 Market analysis
- 5.2.1 The end of mobile TV
- 5.3 Major players
- 5.3.1 Hutchison' s 3
- 5.3.2 Vodafone
- 5.3.3 BigPond mobile TV
- 5.3.4 Optus
- 5.3.5 Device driven developments
- 5.3.6 Industry under pressure
- 5.4 Spectrum for mobile broadcasting
- 5.4.1 TV Channels A and B for digital services
- 5.5 Multimedia Broadcast Multicast Service (MBMS)
- 5.6 Key market 13-19 year olds
- 5.7 Digital Video Broadcasting-Handheld (DVB-H)
- 5.7.1 Overview
- 5.7.2 DVB-H trials
- 5.8 Telstra pulls out of movemedia trial
- 5.9 Analysis of video-based mobile developments
- 5.9.1 Mobile TV - are you serious?
- 5.9.2 The future indeed is video communications
- 5.9.3 Mobile video has been over-hyped
- 5.9.4 Financial and technical limitations
- 5.9.5 Competing technologies
- 5.9.6 Regulation-driven competition
- 5.9.7 Checking market realities
- 5.10 Mobile TV and WiMAX could be a good match - analysis
6. M-Commerce
- 6.1 From m-marketing to m-payments
- 6.1.1 Mobile payments
- 6.2 Mobile banking
- 6.3 Mobile marketing
- 6.3.1 Residential applications based on permission-based marketing
- 6.4 Mobile advertising
- 6.5 Mobile media
- 6.6 M-commerce developments and forecasts
- 6.6.1 Wireless broadband
- 6.6.2 Business applications
- 6.6.3 SMS driven m-commerce an early contender
- 6.7 Other developments
- 6.7.1 Barcode readers on mobile phones
7. Telemetry, Location Services, RFID
- 7.1 The Internet of Things
- 7.2 Machine-to-machine transmission
- 7.3 Telemetry
- 7.4 Radio Frequency Identification (RFID)
- 7.4.1 RFID - a business revolution
- 7.4.2 Rapidly maturing technology
- 7.4.3 Developments in Australia
- 7.4.4 RFID experimental licences
- 7.4.5 Industry association
- 7.5 Telemetry statistics (traditional market)
- 7.5.1 Utilities telemetering
- 7.5.2 Mobile-based telemetry
- 7.6 Location-based services (LBS)
- 7.6.1 Mobile origin location indicator and emergency
- 7.6.2 Developments in the USA
- 7.6.3 Developments in Australia
- 7.6.4 Seeker Wireless Pty Ltd
- 7.6.5 Intelligent Transport Systems (ITS)
- 7.6.6 Cell broadcasting trial from Seven Network - 1998
- 7.6.7 Vodafone' s ‘My Vodafone' service
- 7.6.8 Location and navigation from Sensis
- 7.6.9 Mobile Location Manager from Telstra
- 7.6.10 Optus Zoo FindA
- 7.7 Car navigation systems
- 7.7.1 Early results
- 7.7.2 Market gathered pace in 2007
- 7.7.3 Analysis
8. Mobile Radio Market
- 8.1 Boom has so far not occurred
- 8.2 Recent developments
- 8.2.1 Telstra Vehicle Access Network (VAN)
- 8.2.2 Motorola' s dual-mode MOTOTRBO radio system
- 8.2.3 Zeon Digital Network
- 8.2.4 The collapse of Simoco
- 8.3 Market statistics
- 8.4 The slow road from PMR and TMR to DMR
- 8.4.1 Introduction
- 8.4.2 Trunked Mobile Radio (TMR)
- 8.4.3 Public Mobile Radio (PMR)
- 8.4.4 Spectrum licensing
- 8.5 The key standards
- 8.5.1 APCO-25
- 8.5.2 Terrestrial Trunked Radio (TETRA)
- 8.6 Major service providers
- 8.6.1 ComGroup Australia
- 8.7 Emergency services organisations networks
- 8.7.1 New South Wales
- 8.7.2 South Australia
- 8.7.3 Western Australia
- 8.7.4 Queensland
- 8.7.5 Tasmania
- 8.7.6 Victoria
9. Wireless Mobility Market Overview
- 9.1 Mobile market
- 9.2 Mobility applications
- 9.3 The move towards 4G
- 9.4 Personal wireless broadband market analysis 2008
- 9.4.1 Business models more important than technologies
- 9.4.2 Competition needed to change the mobile model
- 9.4.3 Will WiMAX deliver?
- 9.4.4 Not being seen to be bored
- 9.4.5 Smart wireless devices
- 9.5 Mobile spectrum developments
- 9.5.1 Allocation of new spectrum
- 9.6 Mobility devices
- 9.6.1 The communications market of tomorrow
- 9.6.2 Moore' s Law: storage, access, processing
- 9.6.3 Bringing the future back home
- 9.7 Bluetooth
- 9.7.1 Overview
- 9.7.2 The technology has found its place
- 9.7.3 bluepulse
- 9.8 802.16e from Unwired
- 9.9 Ultra Wideband (UWB)
- 9.9.1 Developments in Australia
- 9.9.2 Regulatory issues
10. Mobile Media
- 10.1 Mobile media opportunities
- 10.1.1 The most personal communication service
- 10.1.2 Users need to be in charge
- 10.1.3 New business models required
- 10.1.4 Industry control needs to be changed into trust
- 10.1.5 Opportunities and challenges
- 10.1.6 Unleashing market innovation
- 10.1.7 Separation or partnerships?
- 10.1.8 Conclusions
- 10.2 Revenues
- 10.2.1 Revenue forecast
- 10.3 Market analyses
- 10.3.1 The mobile content market in 2008
- 10.3.2 The market for mobile digital media
- 10.3.3 A market still kept hostage - analysis
- 10.3.4 New marketing and distribution models
- 10.3.5 Premium Rate SMS (PSMS)
- 10.4 Products and services
- 10.4.1 ‘Off deck' content
- 10.4.2 Mobile fraud
- 10.4.3 Ringtones and wallpaper
- 10.4.4 Mobile email
- 10.4.5 Voting
- 10.4.6 Advertising
- 10.4.7 Mobile music
- 10.5 Premium rate SMS (PSMS)
- 10.5.1 The market in 2008
- 10.5.2 Key players
- 10.5.3 Premium SMS revenues
- 10.5.4 Market analysis
- 10.6 Providers
- 10.6.1 Mobile operators
- 10.6.2 Service providers
11. Glossary of Abbreviations
TABLES:
- Table 1 - Mobile data revenues by operator - SMS and non-SMS - 2007 - 2008
- Table 2 - SMS growth forecasts - 2003 - 2010
- Table 3 - Telstra SMSs sent - 2001 - 2007
- Table 4 - Telemetry devices - 1998; 2000; 2004
- Table 5 - Telemetry market - vertical market share forecast
- Table 6 - Industry opinion regarding control of mobile content - 2007
- Table 7 - Industry opinion on partnerships - 2007
- Table 8 - Australian content market revenue - 2005 - 2008
- Table 9 - Mobile content ARPU per customer by operator - 2007
- Table 10 - Revenues PSMS market - 2004 - 2008
- Table 11 - PSMS market share by operator - 2007
EXHIBITS:
- Exhibit 1 - Mobile TV viewing minutes in USA and Australia
- Exhibit 2 - Broadcast Australia DVB-H trials - 2005 - 2007
- Exhibit 3 - Why mobile marketing won' t work
- Exhibit 4 - Service evolution vision
- Exhibit 5 - Zeon Network - key vertical markets targeted
- Exhibit 6 - Three Services, One Network, One Radio Device
- Exhibit 7 - Two-way radio market - 1990 - 2010
- Exhibit 8 - Two-way radio systems
- Exhibit 9 - NSW Government Radio Network (GRN)
- Exhibit 10 - The South Australian GRN
- Exhibit 11 - Key issues for mobility industry
- Exhibit 12 - Broadcast Australia DVB-H trials - 2005 - 2007
- Exhibit 13 - Bluetooth user statistics
- Exhibit 14 - Industry opinion regarding mobile opportunities - 2007
- Exhibit 15 - Media companies are ready for mobile business, but channel-specific requirements are a challenge for them
- Exhibit 16 - Mobile facts and figures
- Exhibit 17 - What users want
- Exhibit 18 - Key applications from data pack users
- Exhibit 19 - Revenue mix PSMS
- Exhibit 20 - belong clients and partners
- Exhibit 21 - belong mobile services
