澳洲宽带市场 2008年版：概要以及统计

For those needing high level strategic information and objective analysis of Australia' s fixed broadband market in Australia, this report provides essential reading and gives in-depth information on:

• Statistical overviews on subscribers, revenues, market shares, forecasting and international rankings.
• Competitive information on the market, the industry and the players.
• Overview of the real innovators in this market and what are they offering.
• How the market should operate in order to increase investments, maximize the value of the infrastructure and open up new revenue streams.
• Insight into the market and the industry: ADSL, ADSL2+, DSLAMs, VDSL, cable modems, FttH and FttN.
• Unravelling of the infrastructure debate and an indication of what is really needed, and when.
• Analyses of the Government and Opposition plans and policies - the government' s role needs to change significantly, especially in relation to the provision of regional infrastructure.
• Market surveys and statistical overviews of the business and residential markets, assisting customers to make their own assessments for their own organizations.

1. Overview and Analysis - 2008

• 1.1 Market and industry analysis mid-2008
  • 1.1.1 Focus on infrastructure-based competition
  • 1.1.2 FttH is the way forward
  • 1.1.3 ADSL2+ from Telstra is too expensive
  • 1.1.4 Safeguarding competition
  • 1.1.5 Over 5 million subscribers
• 1.2 ISP market overview - where is the industry heading?
  • 1.2.1 The market in 2008
  • 1.2.2 New business models are required
• 1.3 Broadband in a broader perspective - analyses
  • 1.3.1 What is broadband and why is it needed?
  • 1.3.2 Analysis - no future in HFC cable broadband
  • 1.3.3 The end of ULL and DSLAMS
  • 1.3.4 Telstra making all the right NGN moves
• 1.4 Broadband statistics and forecasts
  • 1.4.1 Household statistics
  • 1.4.2 Broadband subscribers
  • 1.4.3 Market shares - 2008
  • 1.4.4 Market segment forecasts - 2005 - 2015
• 1.5 Home networks
• 1.6 FttH projects and developments
• 1.7 Government' s National Broadband Plan
• 1.8 Policy analysis - the way forward has to be FttH
• 1.9 Local FttN versus FttC network developments
• 1.10 Telstra' s FttN plan
• 1.11 Forecasting FttH

2. Broadband Market Analyses

• 2.1 Infrastructure analyses
  • 2.1.1 What is broadband and why is it needed?
  • 2.1.2 Damning report from Engineers Australia
  • 2.1.3 National backbone needs to increase one hundredfold
  • 2.1.4 Boom and bust cycle in local access
  • 2.1.5 Broadband deteriorating in regional Australia
  • 2.1.6 ACCC needs to facilitate NGN industry workgroup
  • 2.1.7 Analysis of Telstra' s NGN progress
  • 2.1.8 Incumbents are running behind
  • 2.1.9 Analysis of other infrastructure initiatives
  • 2.1.10 Infrastructure broadband map for Australia - update 2008
• 2.2 Developments 2007-2008
  • 2.2.1 Mexican stand-off on broadband infrastructure
  • 2.2.2 Broadband now mainstream
  • 2.2.3 New broadband infrastructure initiatives
  • 2.2.4 Regions can be commercially broadbanded
  • 2.2.5 Bringing some sanity into the broadband debate
  • 2.2.6 OECD vindicated re its broadband data
  • 2.2.7 Broadband: Australia is on the right track
  • 2.2.8 Government' s National Broadband Plan
  • 2.2.9 Analysis of government' s NBN RFP
  • 2.2.10 FttH Special Interest Group
  • 2.2.11 Low demand density for broadband services
  • 2.2.12 Can we stop the broadband train crash?
  • 2.2.13 Telstra moving towards VDSL
  • 2.2.14 Broadband Blueprint?
• 2.3 Government' s National Broadband Plan
  • 2.3.1 A Broadband Future for Australia
  • 2.3.2 Analyses of the plan
  • 2.3.3 The Minister preparing to shake up the industry
  • 2.3.4 Open Access is imperative

3. Broadband Overview and Service Providers

• 3.1 Network operators and wholesalers
  • 3.1.1 Internet media companies
  • 3.1.2 The broadband industry
  • 3.1.3 VDSL (VDSL2)
  • 3.1.4 DSL operators
  • 3.1.5 HFC networks
  • 3.1.6 Electricity utilities
  • 3.1.7 Consolidation
• 3.2 ADSL2+ providers
  • 3.2.1 Telstra
  • 3.2.2 Optus
  • 3.2.3 AAPT and Powertel
  • 3.2.4 Internode
  • 3.2.5 Exetel
  • 3.2.6 iiNet
  • 3.2.7 Adam Internet
  • 3.2.8 Netspace
  • 3.2.9 Telarus
• 3.3 DSLAMs and ADSL2
  • 3.3.1 Unbundling of the Local Loop (ULL) and line sharing
  • 3.3.2 DSLAMs
  • 3.3.3 Overview of ADSL2+
  • 3.3.4 Market analysis
  • 3.3.5 Other market developments
  • 3.3.6 New business models
  • 3.3.7 High-speed Internet & High Definition TV to regional & rural areas
• 3.4 Cable modems
  • 3.4.1 Analysis - no future in HFC cable broadband
  • 3.4.2 From HFC to FttH - analysis
  • 3.4.3 Market statistics and forecasts
  • 3.4.4 Telstra
  • 3.4.5 Optus
  • 3.4.6 Technology
  • 3.4.7 Cable modems versus xDSL

4. Market Statistics and Forecasts

• 4.1 Statistical overview and forecast
  • 4.1.1 Household statistics
  • 4.1.2 Market subscribers and forecasts - 2008
  • 4.1.3 Market shares - 2008
  • 4.1.4 ADSL subscriber statistics
  • 4.1.5 ADSL2+ statistics
  • 4.1.6 Internet access revenues (broadband and dial-up)
  • 4.1.7 Residential market - where the long term potential exists
  • 4.1.8 Long-term forecast - 2015
  • 4.1.9 Market segment forecasts - 2005 - 2015
• 4.2 ISP, Internet & broadband statistics
  • 4.2.1 ISP market overview - where is the industry heading?
  • 4.2.2 ABS survey of Internet and ISP activity - December 2007
  • 4.2.3 ABS survey - household use of Internet information technology - 2007
  • 4.2.4 Other market surveys
• 4.3 Business market
  • 4.3.1 Market trends
  • 4.3.2 Business market - historic data mid-2000s
  • 4.3.3 Business market surveys
• 4.4 Residential market
  • 4.4.1 Household use of Internet IT - ABS survey - 2007
  • 4.4.2 ACMA survey - consumer attitudes towards Internet takeup
  • 4.4.3 Sensis e-business report - 2007
  • 4.4.4 Other residential market surveys

5. Satellite Services

• 5.1 Satellite remains niche business
• 5.2 Broadband is threatening satellite TV
• 5.3 Broadband Guarantee
• 5.4 Market forecasts
• 5.5 Satellite services from Telstra
  • 5.5.1 Introduction
  • 5.5.2 Iterra Satellite Service - mobile satellite communications
  • 5.5.3 Telstra BigPond Satellite
  • 5.5.4 Telstra places an order with Iridium Based Satellite
• 5.6 BorderNET Internet
• 5.7 Elders Limited
• 5.8 SES New Skies
• 5.9 Optus satellite services
  • 5.9.1 Overview
  • 5.9.2 The satellites
  • 5.9.3 The Optus satellites
  • 5.9.4 The Earth stations
  • 5.9.5 Satellite history to 2007
  • 5.9.6 Optus MobileSat
  • 5.9.7 Wireless broadband communities
  • 5.9.8 Pay TV services
• 5.10 NewSat Ltd
  • 5.10.1 Major features
• 5.11 IPSTAR - Shin Satellite
  • 5.11.1 ETT - national provider of IPSTAR satellite
• 5.12 Inmarsat
• 5.13 Orion Satellite Systems pty ltd
• 5.14 ReachneT

6. Glossary of Abbreviations

• Table 1 - Number of ISPs - 1995 - 2009
• Table 2 - Australian Internet users and penetration - 2003 - 2008
• Table 3 - Total broadband subscribers and annual change - 1996 - 2010
• Table 4 - Broadband subscribers - market shares - retail values - 2004 - 2009
• Table 5 - Broadband subscribers - market shares - wholesale values - 2004 - 2009
• Table 6 - Broadband revenues - 2005; 2010; 2015
• Table 7 - Number of Australian households and technology penetration - 2007
• Table 8 - Broadband component of Internet households - 2005 - 2010; 2015
• Table 9 - Broadband availability by access technology - June 2007
• Table 10 - Number of DSLAMs by provider - 2006 - 2008
• Table 11 - Number of ADSL2+ enabled exchanges - 2006 - 2007
• Table 12 - Number of infrastructure providers by number of ADSL-enable exchanges* - 2006 - 2007
• Table 13 - Cable broadband subscribers by operator and annual change - 2002 - 2009
• Table 14 - Australian Internet users and penetration - 2003 - 2008
• Table 15 - Broadband component of Internet households - 2005 - 2010; 2015
• Table 16 - Broadband access among Internet households - selected countries - 2002 - 2008
• Table 17 - Total broadband subscribers and annual change - 1996 - 2009
• Table 18 - Percentage of broadband users at speeds 1.5Mb/s+ as percentage of total broadband users - 2005 - 2008
• Table 19 - Broadband subscribers - total market - retail values - 2003 - 2009
• Table 20 - Broadband subscribers - total market - wholesale values - 2003 - 2009
• Table 21 - Broadband subscribers - total market - annual growth - retail values - 2004 - 2009
• Table 22 - Broadband subscribers - total market - annual growth - wholesale values - 2004 - 2009
• Table 23 - Broadband subscribers - market shares - retail values - 2004 - 2009
• Table 24 - Broadband subscribers - market shares - wholesale values - 2004 - 2009
• Table 25 - Broadband subscribers - market shares (cable, ADSL totals) - retail values - 2004 - 2009
• Table 26 - Broadband DSL retail subscribers by major provider - 2003 - 2007
• Table 27 - Broadband DSL retail subscribers by major provider - 2003 - 2008
• Table 28 - ADSL2+ subscribers by provider - 2006 - 2008
• Table 29 - Internet access revenues (dial-up and broadband) by major provider - 2003 - 2008
• Table 30 - Internet access revenues (dial-up and broadband) by major provider - annual change - 2004 - 2008
• Table 31 - Internet access revenues (dial-up and broadband) by major provider - market share - 2004 - 2008
• Table 32 - Revenue make-up scenario forecasting - 2010
• Table 33 - Residential spend per household per annum - 2003; 2010; 2015
• Table 34 - Overview total telecoms/Internet market - 2015
• Table 35 - Broadband revenues - 2005; 2010; 2015
• Table 36 - Broadband market share by technology - 2005; 2010; 2015
• Table 37 - Number of ISPs - 1995 - 2009
• Table 38 - Internet households & business subscribers - 1985; 1990; 1995; 1997; 1999 - 2007
• Table 39 - Dial-up and non-dial-up Internet subscribers - 2003 - 2007
• Table 40 - Business, government and household Internet subscribers - 2005 - 2007
• Table 41 - Internet subscribers by download speed - 2007
• Table 42 - Total number of ISPs in Australia by size - 2000 - 2007
• Table 43 - Internet subscribers by access technology - 2006 - 2007
• Table 44 - Household Internet connection by type of access - 2004 - 2007
• Table 45 - Household Internet connection by type of access - 2006 - 2007
• Table 46 - Personal use of the Internet by type of access - 2006 - 2007
• Table 47 - Household Internet access by type of broadband access - 2006 - 2007
• Table 48 - Households with access to a home computer and the Internet - Australia and selected countries - 2007
• Table 49 - Business and government market spending - mid-2000s
• Table 50 - Percentage of business usage of technology - 1994; 1998; 2000 - 2006
• Table 51 - Business use of information technology - summary indicators - 2002 - 2006
• Table 52 - Percentage of businesses with computer, Internet & web presence by region - 2005 - 2006
• Table 53 - Percentage of businesses with computer, Internet & web presence by employment size - 2005 - 2006
• Table 54 - Main type of Internet connection - by region - June 2006
• Table 55 - Main type of broadband connection by region - June 2006
• Table 56 - Selected business Internet activities - June 2006
• Table 57 - Selected business web features - June 2006
• Table 58 - Business use of the Internet and websites - Australia and selected countries - June 2006
• Table 59 - Take-up of Internet services - farms versus households - April 2007
• Table 60 - Internet and broadband take-up - households, SME, farm sector - 2007
• Table 61 - Broadband technology by state for farms - April 2007
• Table 62 - Farm broadband take-up by technology - April 2007
• Table 63 - Take-up of telecommunications services - farm versus household - April 2007
• Table 64 - Household consumer satisfaction with ISP - July 2006 - June 2007
• Table 65 - Household consumer likelihood of switching ISP - July 2006 - June 2007
• Table 66 - Total households with access to a home computer - 1999 - 2007
• Table 67 - Households with access to a home computer - 1999 - 2007
• Table 68 - Households with access to a home computer by region - 1999 - 2007
• Table 69 - Total households with home Internet access - 1999 - 2007
• Table 70 - Households with home Internet access - 1999 - 2007
• Table 71 - Households with home Internet access by region - 1999 - 2007
• Table 72 - Percentage use of the Internet according to location - 2006 - 2007
• Table 73 - Percentage use of the Internet at home by purpose - 2006 - 2007
• Table 74 - Frequency of use of the Internet at home by gender and region - 2006 - 2007
• Table 75 - Percentage use of the Internet at home by purpose - 2006 - 2007
• Table 76 - Usage of telecommunication services by device - 2007
• Table 77 - Internet take-up by metropolitan/non-metropolitan area - 2007
• Table 78 - Internet take-up by access type - 2007
• Table 79 - Broadband take-up by access type - 2007

• Exhibit 1 - How many Expert Groups?
• Exhibit 2 - Residential Broadband (BB) growth predictions - next ten years
• Exhibit 3 - Infrastructure blueprint
• Exhibit 4 - Overview of physical distribution networks for high-speed services
• Exhibit 5 - Fixed networks - 2008
• Exhibit 6 - Wireless networks - 2008
• Exhibit 7 - Secondary technologies - 2008
• Exhibit 8 - Multimedia/hybrids technologies - 2008
• Exhibit 9 - HFC network status
• Exhibit 10 - Advice for information highway contenders