Abstract
The French make-up market is large at € 1.3 billion but has been suffering from slow growth, although growth picked up in 2007 and is expected to continue in 2008. Penetration levels have been contracting across the board - particularly for lip make-up. As consumers' C&T spending as a whole has come under pressure, women are prioritising - as they spend more on sophisticated skincare, they spend less on other C&T, including make-up, whose primary purpose has always been decorative, rather than positively beneficial to the skin. The make-up industry is working to change this perception by adding value, encouraged by the success of facial skincare.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- A slow market, but open to suggestion
- No growth in real terms up to 2013
- Shrinking consumer base
- A youthful market, but penetration is falling
- NPD focusing on technology
- L' Oréal heads the field
- Future
- Internal Market Environment
- Key points
- Strong desire to be fashionable -- and attractive to men
- Figure 1: Attitudes to personal appearance and cosmetics in France and comparison index, 2007
- Staying fashionable
- Young at heart
- Figure 2: French adult female population, by age group, 2003-13
- Senior service
- Anti-ageing
- Protect and care
- Performance is everything
- Broader Market Environment
- Key points
- Women of means mean business
- Figure 3: Trends in French employment, 2000-05
- Problems persist
- Figure 4: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2003-13
- Who' s Innovating?
- Key points
- France -- the busiest market
- Figure 5: NPD in make-up, by country, 2003-07
- The push for premium
- Figure 6: French new product launches in make-up, % by positioning, Jan-June 2008
- Innovation supports growth
- Figure 7: French new product launches in make-up, % by sector, 2007
- New product activity by manufacturer
- Figure 8: French new product launches in make-up, % by company, 2007
- Trends in NPD
- Extra benefits
- Techno
- It' s only natural
- New textures and formats
- Market Size and Forecast
- Key points
- Over €1 billion and counting -- slowly
- Figure 9: French retail value sales of make-up, at current and constant prices, 2003-13
- Forecast
- Factors used in the forecast
- Segment Performance
- Key points
- Face and eye make-up in the driving seat
- Figure 10: French retail value sales of make-up, by sector, 2006-08
- Essential foundations
- Figure 11: French retail value sales of face make-up, at current and constant prices, 2003-13
- Figure 12: French retail value sales of face make-up, by type, 2006-08
- Mascaras lead in eyecare
- Figure 13: French retail value sales of eye make-up, at current and constant prices, 2003-13
- Figure 14: French retail value sales of eye make-up, by type, 2006-08
- Gloss over lipstick
- Figure 15: French retail value sales of lip make-up, at current and constant prices, 2003-13
- Figure 16: French retail value sales of lip make-up, by type, 2006-08
- Hard as nails
- Figure 17: French retail value sales of nail make-up, at current and constant prices, 2003-13
- Figure 18: French retail value sales of nail make-up, by type, 2006-08
- Market Share
- Key points
- A home from home for L' Oréal
- Figure 19: Brands' retail value shares of make-up, 2006-08
- Companies and Products
- L' Oréal
- LVMH
- Beiersdorf
- Chanel
- Yves Rocher
- Esteé Lauder
- Brand Communication and Promotion
- Key points
- Advertising steps up a gear, as growth slows
- Figure 20: Main monitored media advertising expenditure on make-up, by country, 2005-07
- Premium brands reap the benefit
- Figure 21: Share of adspend vs market share, by brand, 2007
- Hey big spenders
- New media begin to bite
- Figure 22: Main monitored media advertising expenditure on make-up, by companies spending €1 million or more, 2007
- Channels to Market
- Key points
- A changing market place
- ' Selective' remains strong, despite the power of grocery
- Figure 23: French retail value sales of make-up, by outlet type, 2006-08
- Consumer -- Pan-European Overview
- Key point
- Lipstick use has fallen below average
- Figure 24: Penetration and frequency of using make-up, by women, by country, 2007
- Consumer -- Trends in France
- Key points
- Losing customers, but adding value
- Figure 25: Change in consumer base for make-up in France, 2003-07
- Consumer -- Usage and Attitudes
- Key points
- Fresh-faced
- A young market, but not juvenile
- The influence of affluence
- Who makes up most often?
- Figure 26: Most valuable consumers for volume sales of foundation in France (VII), 2007
- Figure 27: Most valuable consumers for volume sales of lipstick/lipgloss in France (VII), 2007
- Figure 28: Most valuable consumers for volume sales of blushers/highlighters in France (VII), 2007
- Figure 29: Most valuable consumers for volume sales of eye make-up in France (VII), 2007
- Figure 30: Most valuable consumers for volume sales of nail varnish in France (VII), 2007
- Appendix
- Consumer -- Usage and Attitudes
- Figure 31: Penetration of make-up, by women, by demographic sub-group, 2007
- Foundation
- Figure 32: Penetration and frequency of using foundation, France, 2007
- Blushers/highlighters
- Figure 33: Penetration and frequency of using blushers & highlighters, France, 2007
- Lipstick/lipgloss
- Figure 34: Penetration and frequency of using lipstick/lipgloss, France, 2007
- Eye make-up
- Figure 35: Penetration and frequency of using eye make-up, France, 2007
- Nail varnish
- Figure 36: Penetration and frequency of using nail varnish, France, 2007
- Any make-up
- Figure 37: Penetration of of make-up*, France, 2007
