Abstract
The Spanish make-up market has thrived over the review period to reach an estimated €710 million in 2008, up almost 5% on 2007. This has prompted enthusiasm from suppliers and a constant stream of innovation. The principal theme since 2003 has been the growing shift from the simply decorative to the ' decorative plus' - make-up that is at the cutting-edge of style and fashion but is also good for the skin. Products such as foundation are now taking on board many of the characteristics of skincare.
The more make-up suppliers have been able to chime in with the spirit of the times, the better their sales. At the same time, lip, eye and nail make-up remains fundamentally about decoration, colour and relevance.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK. Mintel last examined this market in Fragrances and Cosmetics, Spain, June 2006. Note that some data have been changed since the last report due to new information from the trade.
Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Market in Brief
- Spain makes up
- Young consumers, but an ageing demographic
- An Eldorado of colour and care
- A congenial market environment
- L' Oréal is queen of brands
- Market and innovate
- Future
- Internal Market Environment
- Key points
- Pushing the C&T envelope
- What women want
- Figure 1: Attitudes towards personal appearance and facial skincare in Spain and comparison index, 2007
- Care and protection
- Forward through technology
- Spain is green
- And healthier...
- Broader Market Environment
- Key points
- The 50s are the new 30s
- Figure 2: Trends in Spanish adult female population, by age, 2003-13
- Staying single for longer
- Figure 3: Trends in Spanish single adult female population, by age, 2001-06
- Work empowers women
- Figure 4: Trends in Spanish employment by gender*, 2001-05
- An end to the Spanish bonanza?
- Figure 5: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
- Who' s Innovating?
- Key points
- Quantity doesn' t necessarily equal quality
- Figure 6: New product launches in make-up, by country, 2003-07
- The lips and eyes have it
- Figure 7: Spanish NPD in make-up, by sector, 2007
- And it' s all about performance -- naturally
- Figure 8: Spanish NPD in make-up, by most prominent product positioning, 12 months to May 2008
- Innovate to stay ahead -- or simply to stay
- Figure 9: Spanish NPD in make-up, by company, 2007
- Trends in NPD
- Shades of summer
- New formulations and new ingredients
- Care and protection
- Added skincare benefits
- Convenience
- Performance
- Make-up with attitude
- Make-up as fashion accessory
- The science of make-up
- Make-up mines minerals
- Market Size and Forecast
- Key points
- €710 million and going strong
- Figure 10: Spanish retail value sales of make-up, at current and constant prices, 2003-13
- Forecast
- Factors used in the forecast
- Segment Performance
- Key points
- Facing up to it
- Figure 11: Spanish retail value sales of make-up, by type, 2006-08
- The face is the basis
- Figure 12: Spanish retail value sales of face make-up, at current and constant prices, 2003-13
- Figure 13: Spanish retail value sales of face make-up, by type, 2006-08
- Eye appeal
- Figure 14: Spanish retail value sales of eye make-up, at current and constant prices, 2003-13
- Figure 15: Spanish retail value sales of eye make-up, by type, 2006-08
- Lip service
- Figure 16: Spanish retail value sales of lip make-up, at current and constant prices, 2003-13
- Figure 17: Spanish retail value sales of eye make-up, by type, 2006-08
- On the nail
- Figure 18: Spanish retail value sales of nail make-up, at current and constant prices, 2003-13
- Figure 19: Spanish retail value sales of nail make-up, by type, 2006-08
- Market Share
- Key points
- L' Oréal is leader of the pack
- Figure 20: Brands' value shares of make-up, 2006-08
- Companies and Products
- L' Oréal
- Coty Astor
- Procter & Gamble
- Chanel
- Esteé Lauder
- Brand Communication and Promotion
- Key points
- Steady spending
- Figure 21: Main monitored media advertising expenditure on make-up, by country, 2005-07
- L' Oréal Paris spends heavily for share
- Figure 22: Share of adspend vs market share, by brand, 2007
- But only the select few get €1 million
- Figure 23: Main monitored media advertising expenditure on make-up, by companies spending €1 million or more, 2007
- Channels to Market
- Key points
- Grocery makes headway -- but the specialists rule
- Figure 24: Spanish retail value sales of make-up, by outlet type, 2005-07
- The trading base
- The Consumer -- Pan-European Overview
- Key points
- Spanish women use foundation and eye make-up most sparingly
- Figure 25: Penetration and frequency of using make-up, by women, by country, 2007
- The Consumer -- Who Uses
- Key points
- Falling penetration
- Figure 26: Change in consumer base for make-up in Spain, 2004-07
- Consumer -- Usage and Attitudes
- Key points
- Daily usage not yet widespread
- Figure 27: Most valuable consumers for volume sales of foundation in Spain, women, 2007
- Figure 28: Most valuable consumers for volume sales of lipstick/lipgloss in Spain, women, 2007
- Figure 29: Most valuable consumers for volume sales of blushers/highlighters in Spain, women, 2007
- Figure 30: Most valuable consumers for volume sales of eye make-up in Spain, women, 2007
- Figure 31: Most valuable consumers for volume sales of nail varnish in Spain, women, 2007
- It' s a young woman' s market...
- Figure 32: Penetration of usage of make-up, by women, by demographic group, 2007
- ...but growth may depend on the ' new young'
- Appendix
- Detailed demographics
- Figure 33: Penetration and frequency of foundation usage, Spain, 2007
- Figure 34: Penetration and frequency of blushers and highlighters usage, Spain, 2007
- Figure 35: Penetration and frequency of lipstick/lipgloss usage, Spain, 2007
- Figure 36: Penetration and frequency of eye make-up usage, Spain, 2007
- Figure 37: Penetration and frequency of nail varnish usage, Spain, 2007
- Figure 38: Penetration of make-up* usage, Spain, 2007
- Attitudes
- Figure 39: Attitudes to personal appearance and cosmetics, by all women and make-up users, 2007
