经管理服务及代管市场:分析及预测(2008年至2013年)

As operators look for more innovative ways to gain competitive advantage and increase operating profits, the outsourcing of network operation, application hosting and service delivery is gaining increasing traction. Is this something that will benefit your organisation? What is the most effective approach to take? One report has the answers you need to succeed in this.

Operators worldwide are becoming attracted by the cost saving and other advantages promised by adopting a Managed Services strategy. What exactly are these benefits and how can Managed Services help you achieve your business goals? What are the hidden costs and risks associated with this approach? This brand new in-depth report will tell you.

Visiongain has found that over the coming years, more and more operators will re-evaluate their value chain to identify their core competencies and use Managed Services for profitable growth. Hosting and Managed Services will converge as vendors shape their service strategies in the coming years. Are you prepared to take advantage of this growth?

• What is driving the Managed Services market?
• What CapEx and OpEx savings can be realised through Managed Services?
• What are the typical timeframes of Managed Services projects?
• How does the speed of service deployment and problem resolution with Managed Services compare to more traditional methods?
• What effect does outsourcing mobile content have on data ARPU?
• How will the growth of applications hosting differ by PoC, MIM, MMS, LBS, TV and other services?
• Which companies are working towards IMS hosting?
• What role will Managed Content Enablers (MCEs) play?
• Which vendors are best positioned to benefit from the expected growth of Managed Services?
• How do vendor solutions compare to one another?
• What is the total addressable market for Managed Services globally?

This 140+ page report provides a comprehensive step-by-step framework that mobile network operators need to consider when deciding on and adopting their Managed Services strategies. In addition, it provides a detailed analysis of the market, including regional and global forecasts for network operations outsourcing, applications hosting and services delivery. Buy this report today to ensure you do not lose out on the significant market opportunity.

• What % of operators will be using managed services and hosting by 2013, and what will be the associated revenues?
• Where are the biggest market opportunities for you?
• What current models exist, are they successful and which ones will account for the biggest market?
• What form of managed services and hosting are most likely to succeed over the short, medium and long-term?

Ericsson has officially announced more than 100 managed services contracts with operators worldwide by March 2008. According to Ericsson, it is managing networks that serve a total of 185 million subscribers worldwide through its managed services deals.

• Mobile/ Cellular carriers and operators
• Digital and Mobile content agencies
• Mobile Search companies
• Handset manufacturers
• Mobile content providers
• Managed service or hosting providers looking to tap into the mobile industry

The report provides global forecasts for future revenue generation and subscriber uptake of services in this area of the industry.

Table of Contents

• E1: Operators are adopting Innovative Strategies to gain Competitive Advantage
• E2: Operators are moving from Vertical to a Horizontal Structure
• E3: Risk Sharing Model
• E4: Business Proposition for Managed Services
• E5: Cost benefit analysis for Managed Services
• E6: The Current Position of Managed Services
• E7: Future of Managed Services

• Figure 1.1: Traditional Operator Value Chain
• 1.1 Traditional Business Model
• 1.2 Changing Business Model
  • Figure 1.2: Changing Operator Value Chain
  • Table 1.1: Factors Fuelling the Growth of Managed Services
  • 1.2.1 Subscriber Saturation and falling ARPU
  • 1.2.2 Increasing Network Complexity
    • 1.2.2.1 Legacy Networks
  • 1.2.3 Increasing Costs of Internalisation
  • 1.2.4 Success of MNVO' s
  • 1.2.5 Focus on Relationship Marketing
  • 1.2.6 Need for rapid deployment of new Products and Tariffs
  • 1.2.7 Broadening Wireless Value Chain
  • 1.2.8 Demand for Advanced Services and Applications
  • 1.2.9 Flattening Growth
    • Figure 1.3: Business Case for Managed Services
• 1.3 What is Managed Service?
  • 1.3.1 Is Managed Service the same as Network Operations Outsourcing?
  • 1.3.2 Defining Managed Services
    • 1.3.2.1 Defining Managed Service Providers (MSP)
    • 1.3.2.2 Activities that come under Managed Services
      • Table 1.2: Managed Services Solutions
• 1.4 Aim of the Report
• 1.5 Questions Answered by this Report
• 1.6 Report Scope

• 2.1 Why Strategic Appraisal is essential before commencing a Managed Services Programme?
• 2.2 Evaluate the Environment
  • 2.2.1 PEST Analysis
    • Table 2.1: PEST Factors that Support Managed Services Strategy
  • 2.2.1.1 Regional Analysis
    • 2.2.1.1.1 Western Europe
      • Chart 2.1: Typical Western European Savings from Network Related Managed Services
    • 2.2.1.1.2 US
    • 2.2.1.1.3 Asia Pacific, Latin America and Africa
  • 2.2.2 Five Forces Analysis
    • Figure 2.1: Five Forces Analysis for Network Operators
  • 2.2.3 Sector Analysis
    • 2.2.3.1 New Entrant Sector (Tier 2 operators)
    • 2.2.3.2 Incumbents or (Large Operators)
    • 2.2.3.3 MVNOs
    • 2.2.3.4 Content Providers
• 2.3 Internal Analysis (Resources and Competence)
  • 2.3.1 Tangible Resources
  • 2.3.2 Network Infrastructure
  • 2.3.3 Legacy Systems
    • 2.3.3.1 2G Networks
  • 2.3.4 Skilled Workforce
  • 2.3.5 Company Culture
  • 2.3.6 Company' s Outsourcing Experience
  • 2.3.7 Analyse the Core Competence
  • 2.3.8 Making a Strategic Choice
    • Table 2.2: Critical Questions that must be considered by Operators
    • Table 2.3: Benchmarking guidelines for Managed Services Proposition
    • Table 2.4: Forming a Managed Services Strategy

• 3.1 High Level View of Managed Services
  • 3.1.1 Outsourcing and its use in Telecoms Industry
  • 3.1.2 Outsourcing Explained
  • 3.1.3 Specialised Outsourcing: Managed Services
  • Table 3.1: Detailed list of Managed Services being used by Operators
  • 3.1.4 Managed Services in an IT Context
  • 3.1.5 Push from Telecoms Vendors for Managed Services
• 3.2 Traditional Managed Services Areas
  • 3.2.1 Network Operations as Managed Services
  • 3.2.2 Network Optimisation
  • 3.2.3 Capacity Management
  • 3.2.4 Network Maintenance
• 3.3 Newer Forms of Managed Services
  • 3.3.1Managed Services for Convergent Networks
  • 3.3.2 Hosting Services
    • Table 3.2: Elements of Hosting Services
    • Table 3.3: Categories of Hosted Services offerings by vendors
  • 3.3.3 Type of Managed Hosting for Operators
    • 3.3.3.1 Platform Hosting
    • 3.3.3.2 Platform Operation outsourcing
    • 3.3.3.3 POC/PTT as a hosted solution
  • Chart 3.1: PTT Revenues (2008-2013)
  • 3.3.3.4 Mobile IM as Hosted Solution
  • Chart 3.2: Global MIM Services Revenues (2008-2013)
  • 3.3.3.5 Location Based Services as Hosted Solution
    • Chart 3.3: Worldwide Location Based Services Revenues (2008-2013)
  • 3.3.3.6 Mobile Music as Hosted Solution
    • 3.3.3.6.1 Why Mobile Music as Hosted Solution is becoming Popular
  • 3.3.3.7 Hosted Mobile TV Solution
  • 3.3.3.8 Hosted over the air (OTA) Technologies
  • 3.3.3.9 Content and Media Management
    • Chart 3.4: Mobile Content Growth (2008-2013) 3.3.3.10 MMS as a Hosted Solution
    • Chart 3.5: Global MMS Revenues (2008-2013)
• 3.4 New forms of Managed Services Solution
  • 3.4.1 Service Adoption Management
  • 3.4.2 Managed Security Services
• 3.5 How to Track and Identify the Areas for Managed Services?
  • Figure 3.1: Evaluate the Core Areas across the Value Chain
  • Table 3.4: Primary Functions in the Operators Value Chain
  • Table 3.5: Secondary Functions in the Operators Value Chain
  • 3.5.1 Decide the Scope of Managed Services
  • 3.5.2 Deciding the Course for Managed Services Strategy
    • Table 3.6: Top Level Considerations for Managed Services for Operators

• 4.1 Benefits for Operators and Content Providers
  • 4.1.1 Gain Competitive Edge
  • 4.1.2 Risk Share with Vendors
  • 4.1.3 Reduce the need to partner with several content and application providers
  • 4.1.4 Reduce CAPEX and OPEX
  • 4.1.5 Maintain and Improve Network Quality
  • 4.1.6 Manage Network Complexity
  • 4.1.7 Manage Resources Effectively
  • 4.1.8 Improve cash flow
  • 4.1.9 Improve Business focus
  • 4.1.10 Capitalise on short technology lifecycle
  • 4.1.11 Summary
    • Table 4.1: Benefits that can be realised across different areas of the value chain with Managed Service Solution
• 4.2 Desired Outcomes and Consequences
  • 4.2.1 Why is it better to take end-to-end approach to Managed Services?
  • 4.2.2 Why hosted solution is a better option?
  • 4.2.3 How can managed services providers make any improvements at all in terms of CAPEX?
  • 4.2.4 How does Managed Services affect Operators Position in the Wireless Value Chain?
  • 4.2.5 Why are vendors pushing for Managed Services?
  • 4.2.6 Why Operators can outsource Network Operations?
  • 4.2.7 Why Managed Application Solution is the best way going forward?
  • 4.2.8 Why is operators' core competence changing?
  • 4.2.9 How does Managed Services affect Vendors Position in the Wireless Value Chain?
  • 4.2.10 What is the Difference between Managed Services and Hosting?
• 4.3 Risk associated with Managed Services
  • Table 4.2: Risks with Managed Services and Hosting
  • 4.3.1 Disruptions to Network Operations
  • 4.3.2 Fixed contracts can lead to a deadlock
  • 4.3.3 Vendor monitoring costs
  • 4.3.4 Use of single NOC
  • 4.3.5 Failing to form relevant KPIs
  • 4.3.6 Getting locked with Single Vendor
  • 4.3.7 Vendor' s creation of pipeline for its own products
  • 4.3.8 Losing technology expertise
  • 4.3.9 Hosting may result in Revenues Loss
    • Chart 4.1: Economics of Hosting

• 5.1 Managed Services Vendors
  • Table 5.1: Key MSP' s
  • 5.1.1 Ericsson
    • Table 5.2: Ericsson' s Managed Services Clients
    • 5.1.1.1 Ericsson' s Managed Capacity Services
    • 5.1.1.2 Ericsson' s Hosting Services
    • Table 5.3: Ericsson' s Hosting Services Customers
  • 5.1.2 Motorola
    • 5.1.2.1 Motorola' s Hosting Services
    • 5.1.2.2 Motorola' s Performance in Managed Service Market
    • 5.1.2.3 Recent contract wins - Shanghai Unicom
  • 5.1.3 Nokia Siemens Networks (NSN)
    • 5.1.3.1 NSN' s Mobility Hosting Solutions
      • Table 5.4: NSN' s Key Contracts for Managed Services
    • 5.1.3.2 Recent contract wins - Deutsche Telekom
  • 5.1.4 Alcatel-Lucent
    • Figure 5.1: Alcatel-Lucent' s Managed Services Model
    • 5.1.4.1 Alcatel-Lucent' s Hosting Solution
    • 5.1.4.2 Recent contract wins - Bouygues Telecom
  • 5.1.5 Huawei
  • 5.1.6 NEC
  • 5.1.7 End2End
    • Table 5.5: End2End' s Key Customers
    • 5.1.7.1 End2End' s Customers
    • 5.1.7.2 MSN and End2End
  • 5.1.8 Volantis
    • 5.1.8.1 Volantis Operator solutions
    • 5.1.8.2 Volantis Content Provider solutions
    • 5.1.8.3 Service Provider Solutions
  • 5.1.9 Codetoys
    • Table 5.6: Codetoys' Managed Services Customers
      • 5.1.9.1 Mobile Content Provisioning Service
      • 5.1.9.2 Mobile Content Provisioning Service for Content Providers and Portals
      • 5.1.9.3 Mobile Application Hosting and Operator Integration Service.
      • 5.1.9.4 Mobile Games Service for Connected Games
  • 5.1.10 Harris Stratex
  • 5.1.11 XIUS-bcgi
  • 5.1.12 Comverse
  • 5.1.13 VeriSign
    • 5.1.13.1 VeriSign Mobile Alerts Service
  • 5.1.14 iLoop Mobile and OpenMarket
• 5.2 Mobile Virtual Service Enablers (MVNEs)
  • 5.2.1 Benefits of the MVNE
    • 5.2.1.1 Advanced MVNE Services
• 5.3 MSP for Content Providers
  • 5.3.1 Air2Web
  • 5.3.2 iTagg
  • 5.3.3 Motricity
  • 5.3.4 Logica
    • 5.3.4.1 Ringback Tone ASP (Application Service Provisioning)
  • 5.3.5 Mobilaris
• 5.4 Summary
  • Table 5.7: Key Managed Services Vendor Profiles and Analysis of their Portfolio
• 5.5 Case Studies
  • 5.5.1 Hutchison' s 3 (3)
    • 5.5.1.1 3' s strategy
    • 5.5.1.2 3 Italy
    • 5.5.1.3 3 Scandinavia
      • 5.5.1.3.1 Hosted Messaging Solution
      • 5.5.1.3.2 Hosted PoC
      • 5.5.1.3.3 Hosted Email
      • 5.5.1.3.4 Benefits Derived by 3
  • 5.5.2 E-Plus, Germany
  • 5.5.3 Mobily, Saudi Arabia
  • 5.5.4 Vodafone, Netherlands

• 6.1 Define the Scope and Objectives for Managed Services Clearly
  • 6.1.1 Scope
  • 6.1.2 Objectives
• 6.2 Long-term Managed Services Strategy
• 6.3 Change Management
  • 6.3.1 Big Bang Approach
  • 6.3.2 Step by Step Approach
  • 6.3.3 Other aspects of change management
• 6.4 Monitor and Control
  • 6.4.1 Service Level Agreements (SLA)
  • 6.4.2 Building flexibility
  • 6.4.3 Benchmarking

• 7.1 Critical Success Factors
  • 7.1.1 Select the right vendor
  • 7.1.2 Form strong relationship with the vendor
  • 7.1.3 Quality improvements
  • 7.1.4 Building Flexibility, Scalability and Adaptability in the Managed Services Solution
  • 7.1.5 Working out ROI with the vendor
• 7.2 Vendor Strategies
  • 7.2.1 Focus on the right business model
  • 7.2.2 Challenges and Barriers for Vendors
• 7.3 Pricing Models
  • Table 7.1: Costs involved in Managed Services
  • Table 7.2: Pricing Models for Managed Services
  • 7.3.1 Fixed Pricing
  • 7.3.2 Risk and Revenue Share Model (Gain-Share)
• 7.4 Time Frames for Managed Services
  • Figure 7.1: Time Frames for Managed Services Programme
• 7.5 Business Case for Managed Services
  • 7.5.1 Market Analysis
    • 7.5.1.1 Higher Revenues do not always translate to higher Profits in Saturated Markets
    • 7.5.1.2 Emerging Markets
  • 7.5.2 ROI
  • 7.5.3 OPEX Savings
    • 7.5.3.1 Cost Savings Scenarios
    • Chart 7.1: Cost and Profit analysis for the Network Operators
  • 7.5.4 Opportunities for Vendors
    • Chart 7.2: Wireless Infrastructure Vendor Sales (2008-2013)
  • 7.5.5 Market Share
    • Chart 7.3: Key Vendor Market Share in Managed Services (2008)
    • Chart 7.4: Key Vendor Market Share in Managed Services (2013)
    • 7.5.5.1 Ericsson' s Position
    • 7.5.5.2 NSN' s Position
    • 7.5.5.4 Alcatel-Lucent' s position
    • 7.5.5.5 Motorola' s Position
    • 7.5.5.6 Other Players
    • 7.5.6 Market Segmentation for Managed Services based on Region
    • Chart 7.5: Managed Services Market Segmentation by Region (2008)
    • Chart 7.6: Managed Services Market Segmentation by Region (2013)
  • 7.5.7 Market Segmentation by Operator type
    • Chart 7.7: Managed Services Revenues by Customer Type (2008)
    • Chart 7.8: Managed Services Revenues by Customer Type (2013)
  • 7.5.8 Market Potential by Region
    • Chart 7.9: Western European Market for Managed Services (2008-2013)
  • 7.5.9 Global Market Potential
    • Chart 7.10: Market Potential for Managed Services (2008-2013) 7.5.10 Managed Network Services Potential
    • Chart 7.11: Market Potential for Managed Network Services (2008-2013)
• 7.6 Hosted Services Potential
  • Chart 7.12: Market Potential for Hosted Services (2008-2013)
  • 7.6.1 Deployment Time Comparison between Traditional and Hosted solution Approach
    • Chart 7.13: Time required to deploying PoC Solution (In-house Vs Hosted approach)
  • 7.6.2 Payback Period Comparison between Traditional and Hosted solution Approach
    • Chart 7.14: Payback period for MMS Solution (In-house Vs Hosted approach)
    • Chart 7.15: Cumulative Cash Flow Comparison (In-House Vs Hosted Approach)
  • 7.6.3 Opportunities in Hosting Applications
    • 7.6.3.1 Future for Mobile Hosting
    • Chart 7.16: Hosting Market Segmentation by Applications (2013)
    • Chart 7.17: Growth in IMS Hosting (2008-2013)
  • 7.6.4 How Operators can enhance their position with Hosted Applications?
    • Chart 7.18: Worldwide Data ARPU (2008-2013)

• 8.1 Need to Change the Business Model
• 8.2 Future of Managed Services
  • Chart 8.1: Percentage Increase in Operators opting for Managed Services (2008-2013)
• 8.3 Key Findings from the Report

• 3 Italia
• 3 Denmark
• 3 Sweden
• 3 UK
• Absolute Music
• Accenture
• Adif
• Alcatel-Lucent
• Alltel
• Amena
• Aspiro
• AT&T
• Auna
• BASE
• Belgacom
• Bharti Tele-Ventures
• Bouygues Telecom
• Brasil Telecoms
• BT
• Capgimini
• Carolina West Wireless
• caymanone
• Centennial Wireless
• Centertel
• Chariton Valley Wireless Services
• China Mobile
• Cisco
• ClearMode
• Codetoys
• Cube80
• Diveo
• dtms
• E-bay
• EDS
• Emitel
• EMT
• End2End
• E-Plus
• Ericsson
• FashionTV
• Fastlink
• Fido
• France Telecom
• Gemplus
• Genasys
• Ghana Telecoms
• Golden State Cellular
• GrameenPhone
• Harris Stratex
• HP
• Huawei
• HungaroTel
• iLoop Mobile
• Hutchison Australia
• Hutchison Essar
• IBM
• ICE
• in&phone
• Indigo Wireless
• Invitel
• IXI
• Kamera
• Lastminute.com
• Logica
• Lycos
• M1
• Manx Telecoms
• Maxis
• Micrososft
• Midwest Wireless
• Mixipix
• Mobilaris
• MobileCom
• Mobilkom
• Mobily
• Mobinil
• Mobistar
• Monortel
• Motorola
• Motricity
• MSN
• Napster
• Nawras
• Nokia
• Nokia Siemens Networks (NSN)
• Nortel
• NTS
• O2
• Oi
• Olista
• Omnitel
• Oni
• OpenMarket
• Optimus
• Orange
• Orange Switzerland
• Orange UK
• Orange France
• Orange
• Pantel
• PCS Wireless
• Polkomtel
• Proximus
• PT prime
• Realnetworks
• Reuters
• RFI
• Rogers Wireless
• Rural Cellular Corp
• Saudi Telecoms
• casaNet
• SBB
• Seamobile
• SFR
• Siemens
• Sonaecom
• SONOFON
• Sony BMG
• Sprint-Nextel
• STS GmbH
• Surfkitchen
• Sun Cellular
• SunCom Wireless
• Sunrise
• Surfkitchen
• Swisscom
• Tele2
• Telecoms Argentina
• Telecoms Colombia
• Telecoms New Zealand
• Telefonica Movil (Chile)
• Telemar
• Telemar/Oi
• Telford, Netherlands
• Telia Mobile
• TeliaSonera
• Telstra
• TIM
• TMN
• T-Mobile
• T-online
• Trueposition
• T-Systems
• TV Cabo
• Tyntec
• Unisys
• Unwired
• Verisign
• Verizon Wireless
• Virgin Mobile
• Vivo
• Vodafone
• Vodafone Fiji
• Vodafone Netherlands
• Vodafone Ireland
• Vodafone UK
• Warid Telecoms
• Warner Music International
• Wataniya Telecoms
• Wateen Telecoms
• Western Wireless
• WestLink
• XIUS-bcgi