Abstract
The invention of hybrid electric vehicles (HEV) has served the dual purpose of fuel economy and the growing demand for less polluting vehicles. The vehicles that run on gasoline incur high fuel costs for customers and the electric vehicles involve high initial investment, as they are much costlier. To deal with the situation, automobile manufacturers have invented the hybrid electric vehicle that runs on both gasoline and with electric motors. Despite being in the market for the last ten years, hybrid cars still account for less than 2% of all new car sales. Europe has shown reluctance for adopting hybrid cars as only 0.2% of the total vehicles sold in Europe are hybrids. This is mainly because of the prominence and affordability of the diesel automobile. Demand for hybrid cars are likely to increase significantly because of fuel efficiency with the price of gasoline increasing at an alarming rate. Regulations to curb emissions is also a shot in the arm for hybrid vehicle manufacturers as automobiles are one of the most polluting entities globally. Demands for hybrid vehicles are also likely to increase as various governments are offering tax incentives to stimulate the demand for hybrid vehicles. Currently, three automobile manufacturers -- Toyota, Ford and Honda control the overall global hybrid cars market. The dominance of these three players are likely to continue for the next three years with other automobile manufacturers like General Motors, DaimlerChrysler and Volkswagen being the late entrants to this lucrative market. The report is a study on the hybrid car markets -- the factors that are driving its growth and the challenges it is likely to face from alternative technologies. The report analyzed the three prominent markets for hybrid cars -- United States, Europe and Japan. It also assesses the sales, strategies and plans of the three leading hybrid car manufacturers -- Toyota, Ford and Honda. The future of the hybrid car market has also been studied in this report.
Table of Contents
- 1. Hybrid Cars -- An Introduction
- This section develops an understanding of the three different types of hybrids - Micro Hybrid, Mild Hybrid and Full Hybrid.
- 2. Market Overview
- In this section, the growth of the hybrid car market has been assessed
- 3. Hybrid Market Growth by Geography
- This section is a study on the growth of hybrid cars - the reasons for growth and the potential opportunities for growth.
- 3.1 Japan
- 3.2 Europe
- 3.3 United States
- 4. Growth Drivers for Hybrid Cars
- Increasing oil prices
- Fuel economy -- one of the major drivers of growth for hybrids
- Environmental Regulations
- Lower lifetime energy use compared to conventional vehicles
- Buyers of eco-friendly cars getting tax credits
- 5. Major Challenges for Hybrid Vehicles
- 5.1 Alternative Technologies
- 5.2 Diesel-Powered Vehicles
- 6. Competitive Landscape
- 7. Leading Players
- 7.1 Toyota
- Company Profile
- Toyota' s Hybrid Sales
- Prius -- Toyota' s Mega Brand
- Future Plans and Strategies
- 7.2 Honda
- Company Profile
- Honda' s Hybrid Sales
- Future Plans and Strategies
- 7.3 Ford
- Company Profile
- Ford' s Hybrid Sales
- Future Plans and Strategies
- 7.4 DaimlerChrysler-GM-BMW
- 7.5 Volkswagen
- 7.6 PSA Peugeot
- 7.1 Toyota
- 8. Market Forecast
- List of Tables and Figures
- Figures
- Figure 2.1: Sales of Hybrid Cars Globally: 2003-2006
- Figure 3.1: Unit Sales Break-up of Hybrid Cars by Geography: 2006
- Figure 3.2: Unit Sales of Hybrid Cars in Japan: 1998-2006
- Figure 3.3: Percentage Share of Hybrid Cars in Japan: 2006
- Figure 3.4: Unit Sales of Hybrid Cars in Europe: 2000-2006
- Figure 3.5: Percentage Share of Hybrid Cars in Europe: 2006
- Figure 3.6: Unit Sales of Hybrid Cars in United States: 2000-2006
- Figure 3.7: Percentage Share of Hybrid Cars in US: 2006
- Figure 4.1: Crude Oil Prices (2001-07)
- Figure 6.1: Market Share by Leading Players - Global Hybrid Car Sales (2006)
- Figure 7.1: Toyota' s hybrid vehicle sales units: 1997-2006
- Figure 7.2: Prius Sales: 1998-2007
- Figure 7.3: Honda' s Cumulative Hybrid Sales by Geography (2006)
- Figure 8.1: Sales Forecast of Hybrid Cars Globally: 2010 & 2015
- Tables
- Table 1.1: Comparison for hybrid motors
- Table 3.1: Sales of hybrid cars in US by model
- Table 6.1: Hybrid Car Models by year of launch
- Table 7.1: Leading Hybrid Brands by Unit Sales (2006)
- Table 7.2: Toyota Hybrid Models: Launch and Sales Figures
- Table 7.3: Honda' s Hybrid Models: Launch and Sales Figures
- Table 7.4: Ford' s Hybrid Models: Launch and Sales Figures
